Adobe Training | Adobe Customer Journey Analytics Training in Philadelphia

Adobe Customer Journey Analytics Training Course Outline

Module 1: Introduction

• Customer Journey Analytics overview
• Quick Start Guide
• Landing Page
• Compare CJA to BI solutions

Module 2: Customer Journey Analytics and Adobe Analytics

• Evolution from Adobe Analytics
• User Guide for Adobe Analytics users
• Comparison with Adobe Analytics

Module 3: Data Ingestion

• Data Ingestion Overview
• Adobe Analytics
• Adobe Experience Platform
• Batch data
• Streaming data
• Source connectors

Module 4: Connections

• Connections overview
• Create a connection
• Manage connections
• Combined event datasets
• Standard lookups
• Cross-Channel Analytics

Module 5: Data Views

• Data views overview
• Create or edit a data view
• Component Settings
• Standard Component Reference
• Labels and Policies

Module 6: Workspace Projects

• Analysis Workspace overview
• Perform basic and advanced analysis
• Projects
• Visualizations
• Panels
• Curate, Share and Schedule projects
• Attribution IQ
• Virtual Analyst

Module 7: Component

• Components overview
• Add component descriptions
• Annotations
• Audiences
• Dimensions
• Metrics
• Filters
• Calculated Metrics
• Date ranges
• Data Dictionary

Module 8: Analytics Dashboards

• Analytics dashboards - Overview
• Curator tasks
• Create a mobile scorecard
• Set up executives to use dashboards
• Executive user quick start guide

Module 9: Report Builder

• Report Builder Overview
• Report Builder Set Up
• Create a Data Block
• Report Builder Hub
• Select a Date Range
• Work with Filters
• Filter Dimensions
• Manage Data Blocks
• Schedule Workbooks
• Restricted Labels
• Report Builder Settings

Module 10: Cross-Channel Analytics

• Cross-Channel Analytics overview
• How replays work

Module 11: Adobe integrations

• Integrate Adobe solutions with CJA overview
• Integrate Adobe Analytics with Customer Journey Analytics
• Integrate Journey Optimizer data with CJA
• Integrate Customer AI data with CJA

Module 12: Data Governance

• Data Governance
• Audit Log
• Customer Managed Keys

Module 13: Use cases

• Customer Journey Analytics use cases
• Google Analytics data
• Data ingestion
• Data views
• B2B
• Cross-channel data
• Adobe Analytics data
• Complex data

Module 14: Administration

• Access Control
• View and manage usage
• Deletion implications

Module 15: Labs and Troubleshooting

• Labs User Guide
• Comparing Adobe Analytics data to CJA data
• Counts Real-time CDP and CJA

Who should attend this Adobe Customer Journey Analytics Training?

The Adobe Customer Journey Analytics Training in Philadelphia is beneficial for a variety of professionals and individuals who want to gain expertise in using Adobe's Customer Journey Analytics platform to analyze and improve customer experiences. Here are some of the professionals who should consider attending this training:

• Digital Marketers
• Marketing Analysts
• Data Analysts
• Customer Experience Professionals
• E-commerce Managers
• Web Analysts
• Product Managers

Prerequisites of the Adobe Customer Journey Analytics Training

There are no formal prerequisites for attending this Adobe Customer Journey Analytics Training course.

Adobe Customer Journey Analytics Training Course Overview

Customer Journey Analytics is the process of analyzing and understanding the various touchpoints and interactions that a customer has with a business. It involves collecting and analyzing data from multiple sources to gain insights into customer behavior and preferences. This training aims to provide individuals with control to connect online and offline data in the analysis workspace on any common customer ID.

Studying this training equips learners in Philadelphia with analytics dashboards that provide insights and key performance indicators related to a particular area of a business. Pursuing this training helps individuals get equipped with the necessary skills and techniques to enhance their career opportunities and increase their earnings.

In this 2-day Adobe Customer Journey Analytics Training Course, delegates in Philadelphia will gain comprehensive knowledge of Adobe Customer Journey Analytics and how to master it. During this training, they will learn how to use Adobe Analytics data for customer journey analytics. They will also learn how to create a mobile scorecard and set up executives to use dashboards.

Course Objectives

• To get an understanding of how to create, share, and schedule projects
• To learn how to select a date range and work with filters and filter dimensions
• To become familiar with how to add component descriptions and annotations
• To learn how to integrate journey optimization data with customer journey analytics
• To attain knowledge of how to work with Adobe Analytics data and complex data
• To create connections between platform datasets and customer journey analytics

After attending this training, delegates in Philadelphia will be able to manage data blocks, schedule workbooks, and use restricted labels. They will also be able to resolve customer problems through real-time reports.

What's Included in this Adobe Customer Journey Analytics Training?

• World-Class Training Sessions from Experienced Instructors
• Adobe Customer Journey Analytics Certificate
• Digital Delegate Pack