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Adobe Customer Journey Analytics Training Overview
Adobe Customer Journey Analytics Training Course Outline
Module 1: Introduction
- Customer Journey Analytics overview
- Quick Start Guide
- Landing Page
- Compare CJA to BI solutions
Module 2: Customer Journey Analytics and Adobe Analytics
- Evolution from Adobe Analytics
- User Guide for Adobe Analytics users
- Comparison with Adobe Analytics
Module 3: Data Ingestion
- Data Ingestion Overview
- Adobe Analytics
- Adobe Experience Platform
- Batch data
- Streaming data
- Source connectors
Module 4: Connections
- Connections overview
- Create a connection
- Manage connections
- Combined event datasets
- Standard lookups
- Cross-Channel Analytics
Module 5: Data Views
- Data views overview
- Create or edit a data view
- Component Settings
- Standard Component Reference
- Labels and Policies
Module 6: Workspace Projects
- Analysis Workspace overview
- Perform basic and advanced analysis
- Projects
- Visualizations
- Panels
- Curate, Share and Schedule projects
- Attribution IQ
- Virtual Analyst
Module 7: Component
- Components overview
- Add component descriptions
- Annotations
- Audiences
- Dimensions
- Metrics
- Filters
- Calculated Metrics
- Date ranges
- Data Dictionary
Module 8: Analytics Dashboards
- Analytics dashboards - Overview
- Curator tasks
- Create a mobile scorecard
- Set up executives to use dashboards
- Executive user quick start guide
Module 9: Report Builder
- Report Builder Overview
- Report Builder Set Up
- Create a Data Block
- Report Builder Hub
- Select a Date Range
- Work with Filters
- Filter Dimensions
- Manage Data Blocks
- Schedule Workbooks
- Restricted Labels
- Report Builder Settings
Module 10: Cross-Channel Analytics
- Cross-Channel Analytics overview
- How replays work
Module 11: Adobe integrations
- Integrate Adobe solutions with CJA overview
- Integrate Adobe Analytics with Customer Journey Analytics
- Integrate Journey Optimizer data with CJA
- Integrate Customer AI data with CJA
Module 12: Data Governance
- Data Governance
- Audit Log
- Customer Managed Keys
Module 13: Use cases
- Customer Journey Analytics use cases
- Google Analytics data
- Data ingestion
- Data views
- B2B
- Cross-channel data
- Adobe Analytics data
- Complex data
Module 14: Administration
- Access Control
- View and manage usage
- Deletion implications
Module 15: Labs and Troubleshooting
- Labs User Guide
- Comparing Adobe Analytics data to CJA data
- Counts Real-time CDP and CJA
Who should attend this Adobe Customer Journey Analytics Training?
The Adobe Customer Journey Analytics Training in the United States is beneficial for a variety of professionals and individuals who want to gain expertise in using Adobe's Customer Journey Analytics platform to analyze and improve customer experiences. Here are some of the professionals who should consider attending this training:
- Digital Marketers
- Marketing Analysts
- Data Analysts
- Customer Experience Professionals
- E-commerce Managers
- Web Analysts
- Product Managers
Prerequisites of the Adobe Customer Journey Analytics Training
There are no formal prerequisites for attending this Adobe Customer Journey Analytics Training course.
Adobe Customer Journey Analytics Training Course Overview
Customer Journey Analytics is the process of analyzing and understanding the various touchpoints and interactions that a customer has with a business. It involves collecting and analyzing data from multiple sources to gain insights into customer behavior and preferences. This training aims to provide individuals with control to connect online and offline data in the analysis workspace on any common customer ID.
Studying this training equips learners in the United States with analytics dashboards that provide insights and key performance indicators related to a particular area of a business. Pursuing this training helps individuals get equipped with the necessary skills and techniques to enhance their career opportunities and increase their earnings.
In this 2-day Adobe Customer Journey Analytics Training Course, delegates in the United States will gain comprehensive knowledge of Adobe Customer Journey Analytics and how to master it. During this training, they will learn how to use Adobe Analytics data for customer journey analytics. They will also learn how to create a mobile scorecard and set up executives to use dashboards.
Course Objectives
- To get an understanding of how to create, share, and schedule projects
- To learn how to select a date range and work with filters and filter dimensions
- To become familiar with how to add component descriptions and annotations
- To learn how to integrate journey optimization data with customer journey analytics
- To attain knowledge of how to work with Adobe Analytics data and complex data
- To create connections between platform datasets and customer journey analytics
After attending this training, delegates in the United States will be able to manage data blocks, schedule workbooks, and use restricted labels. They will also be able to resolve customer problems through real-time reports.
What's Included in this Adobe Customer Journey Analytics Training?
- World-Class Training Sessions from Experienced Instructors
- Adobe Customer Journey Analytics Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Adobe Customer Journey Analytics Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Adobe Customer Journey Analytics Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
What our customers are saying
Adobe Customer Journey Analytics Training FAQs
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The training fees for certification in the United States starts from $2495
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Why choose us
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Many delivery methods
Flexible delivery methods are available depending on your learning style.
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Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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