Who should attend this SEO Training Course?
The course is intended for anybody who wishes to gain a basic understanding of SEO. This includes marketing staff, managers, executives and CEOs.
Prerequisites
There are no formal prerequisites needed to enrol on this Introduction to SEO training course. However, having prior knowledge of HTML would be highly advantageous.
Introduction to SEO Course Overview
SEO stands for Search Engine Optimisation which helps to rank our website on Search Engine Result Pages (SERPs). SEO is the most effective marketing technique allowing users to optimise the site and get a higher ranking on the search engines to get more traffic.
SEO is essential in business because:
- It can help you build your brand
- Helps to build better user experience
- It boosts your credibility and authority
Our 1-day SEO Masterclass mainly focuses on the fundamentals of SEO, including its definition, importance, tools for finding the correct keywords, building links for your website, usage of meta title and meta description, and mobile SEO. This course covers the latest trends in SEO. Delegates will understand how to measure, analyse and improve campaigns to get better results. In this training course, delegates will learn how to work on web crawler and indexing, Google algorithms, and different types of queries.