Course information

Retail Fundamentals Training Course Outline

Module 1: Fundamentals of Retailing

  • Retailing Defined
  • Retailer within the Distribution Channel
  • Vertical Marketing System
  • Consumer-Led Approach to Retailing
  • Retail Industry - Its Contribution to the Economy
  • A Global Viewpoint
  • Employment in the Retail Sector
  • A Retailer's Position in Society

Module 2: Structure of Retail Industry

  • Retail Industry Structure and Trends
  • High Provision and Market Saturation
  • Concentration Aspects of Retailing
  • Diversity of Retailing
  • Adoption of New Technology

Module 3: Retail Organisations and Formats

  • Introduction
  • Retail Ownership
  • Independent Retailer
  • Multiple Retailers
  • Voluntary Retail Group
  • Retail Conglomerate
  • Franchises in Retailing
  • Co-Operative Retailers
  • Retail Formats
  • Non-Store Formats

Module 4: Sales Associate Services to Customers

  • Concept of Customer
  • Difference Between Customer and Consumer
  • Concept of Customer Service
  • 4Ps of Customer Service
  • Customer Service Functions
  • Customer Satisfaction
  • Importance of Customer Satisfaction

Module 5: Skills for Handling Retail Business

  • Introduction to Skill
  • Essentials of Skill Development
  • Skills for Sales Associate: Customer Services

Module 6: Duties and Responsibilities of a Sales Associate

  • Duties of a Sales Associate
  • Responsibilities of Sales Associates
  • Special Activities of Sales Associate

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Who should attend this Retail Fundamentals Training Course?

The Retail Fundamentals Course is tailored for individuals interested in or currently involved in the retail industry. This comprehensive training provides essential knowledge and skills for a diverse range of professionals, including:

  • Retail Managers
  • Sales Associates
  • Visual Merchandisers
  • Inventory Managers
  • Customer Service Representatives
  • Store Planners
  • Retail Entrepreneurs

Prerequisites of the Retail Fundamentals Training Course

There are no formal specific prerequisites required for the Retail Fundamentals Course. This Sales Training is suitable for individuals at various stages of their retail careers, from entry-level to experienced professionals.

Retail Fundamentals Training Course Overview

The Retail Fundamentals Course introduces participants to the foundational aspects of the retail industry. It covers many topics including retail operations, customer behavior, inventory management, merchandising, and sales strategies. In today's dynamic and competitive market, having a strong understanding of these fundamentals is crucial for individuals looking to thrive in retail roles.

Understanding retail fundamentals is imperative for professionals across various domains within the industry. Retail managers need to grasp these concepts to efficiently oversee store operations and drive profitability. Sales associates benefit from understanding customer behavior and effective sales techniques to maximize revenue.

This 1-day training by the Knowledge Academy equips delegates with practical knowledge and skills to enhance their performance in retail environments. Through interactive sessions and real-world examples, participants will gain insights into effective retail strategies and best practices.

Course Objectives

  • To learn the basics of the retail industry, such as its different types, channels, and business models
  • To develop delegates' understanding of key retail concepts, such as product mix, pricing, merchandising, and customer service
  • To help delegates develop the skills and knowledge they need to be successful in a retail role
  • To prepare delegates for advancement in the retail industry
  • To improve customer interactions and satisfaction by equipping employees with the skills to provide excellent service

After attending this course, delegates get familiar with the retail industry and its contribution to the economy effectively. They learn to adopt new technologies in the retail industry structure successfully to get the desired outcomes in their organisations. Delegates will also be able to implement a customer-led approach to retailing for handling retail business efficiently.

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What’s Included in this Retail Fundamentals Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Retail Fundamentals Certificate
  • Digital Delegate Pack

Why choose us

Our Mississauga venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Mississauga is the sixth largest city in Canada. It is in the south of the province of Ontario in the region of peel. The city is estimated to have a population of around 715,000 people. The rapid growth of this city is attributed to its proximity to Toronto. It was originally built as suburb of Toronto. Education in Canada is mostly free and publicly funded. It is overseen by the federal, provincial and local governments, with the education within provincial jurisdiction and the curriculum overseen by the province. Education is compulsory in most provinces up to the age of 16. Mississauga is served by the Peel District School Board, which operates the secular English speaking public schools. There is also a school board that runs the local catholic schools and a board that runs the French speaking schools in the area, one for the secular French schools and one for the catholic French schools. There are a number of schools in the area that offer specialised programs. These include the French immersion schools such as Clarkson Secondary School and Streetsville Secondary School. There are three schools in the areas that off a Regional Arts Program and two that offer a specialist sci-tech program for students who are gifted in these areas. There is also two schools that offer support for those studying for the international baccalaureate plus numerous other programs. Canada’s higher has a very good reputation. However there is no formal ranking system and students will often choose colleges and universities bases on geographic convenience and the reputation of a particular course. Mississauga is home to one of the three campuses run by the University of Toronto. This university is ranked as the 34th best university in the world and is the second highest ranked Canadian university in the rankings. The campus was established in 1967 and is the universities second largest division. It is home to 12,000 students. They have 15 academic departments and pupils can choose from 148 programs to participate in from 89 areas of study. Students can study both undergraduate and graduate programs on this campus. This campus also has an excellent research environment that has helped the staff and researchers become internationally recognised for their work. The university includes Institutes for Management and Innovation, and Communication, Culture, Information and Technology.

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Address

Robert Speck 2
2 Robert Speck Parkway
Suite 750
Mississauga
Ontario
L4Z 1H8

T: +1 6474932992

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Sales Training | Retail Fundamentals Training in Mississauga. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Sales Training | Retail Fundamentals Training in Mississauga, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Sales Training | Retail Fundamentals Training in Mississauga FAQs

The process of buying and selling goods and services is known as retailing. It is a very convincing, comfortable, convenient method of selling goods and services.
For attending this Retail Fundamentals training course, there are no formal prerequisites.
This training course is suitable for anyone who wants to kick start their career in the retail industry. Although, it is much more beneficial for Retail Managers and Sales Consultants.
Retailing plays an essential role in distributing the products globally, a convenient form of selling quantity-wise, retail dominates the supply chain, retailers provide maximum employment, it rules the channel of distribution, etc.
There are various valuable functions of retailing such as the delivery of goods to the end consumer, finances the wholesalers, lends a hand in manufacturer's marketing initiative, provides convenience in shopping, hears the voice of the market, etc.
This course is [ ] day(s)
In this Retail Fundamentals training course, individuals will learn various basic to advanced concepts of retailing, which will allow them to perform special activities of a sales associate, understand the diversity of retailing, and also become familiar with the recent trends and retail industry structure, etc.
Attending this Retail Fundamentals Training will benefit your upcoming career as it is a highly demanded profile in the market. It will also help you gain the necessary skills to become a proficient retailer and achieve the desired outcomes.
The training fees for Retail Fundamentals Training certification in Mississauga starts from CAD1695
The Knowledge Academy is the Leading global training provider for Retail Fundamentals Training.
Please see our Sales Training courses available in Mississauga
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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