Course information

Handling Sales Objection Training Course Outline

Module 1: What Objections Really Are?

  • Eliminating Objections Before They Arise
  • Leading with the ‘Soft’ Sell
  • Follow with the ‘Hard’ Sell

Module 2: Six-Step Method for Handling Objections

  • Tips, Hints, and Techniques to Become Effective Salesperson
  • Six-Step Method

Module 3: Getting in the Door: Appointment Objections

  • Getting Past the Gatekeeper
  • Feel, Felt, Found
  • Speaking with the Decision-Maker

Module 4: What Does It Really Cost: Price Objections

  • Getting Past Price Concerns

Module 5: Time, Experience, Credentials, and Need: Objections Continued

  • Time Objections
  • Experience Objections
  • Using Testimonials: Power of a Second Opinion
  • Credential Objections
  • Need Objections
  • Ways to Differentiate Yourself from the Competition

Module 6: Mistakes That Annoy Customers and Incite Objections

  • Not Being Organised
  • Talking Too Much
  • Interrupting
  • Lacking Sincerity
  • Not Analysing Needs
  • Being Too Pushy
  • Reciting a Script
  • Not Building Rapport
  • Getting Defensive
  • Taking it Personally

Module 7: Confidence: Great Objection Deflector

  • Prepare
  • Immerse
  • Know Where Your Value Lies

Module 8: Knowing When to Walk Away

  • Know When to Walk Away
  • Follow the 80/20 Rule
  • Ask Yourself Some Difficult Questions

Module 9: Essential Elements of the Sales Cycle

  • Prospecting
  • Qualifying
  • Presentation
  • Closing
  • Follow-Through
  • Steps for Overcoming Obstacles

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Who should attend this Objection Handling Training Course?

This Objection Handling Course is ideal for sales professionals, business development representatives, and anyone involved in sales activities. This Sales Training Course can benefit a wide range of professionals, including:

  • Sales Executives
  • Account Managers
  • Sales Managers
  • Customer Relationship Managers
  • Sales Consultants
  • Inside Sales Representatives
  • Field Sales Representatives

Prerequisites of the Objection Handling Training Course

There are no formal prerequisites for this Objection Handling Course.

Handling Sales Objection Training Course Overview

Sales Objection is a clear expression by a buyer that a barrier exists between the current situation, which needs to be satisfied before buying any product or service. Sales objections drive many prospects not to buy products or services offered by an organisation or individual. Responding to a buyer's objections in a way that changes their mind or alleviates their concerns is known as sales objection handling. Sales objection handling skills allow salespersons to tailor their pitch and zero in on the factors that could break the deal.

This Objection Handling Training Course equips sales professionals with the tools and expertise necessary to confidently address objections, build customer trust, and increase sales success rates. It focuses on practical skills, communication techniques, and objection-handling strategies essential for navigating the sales process challenges effectively. This training provides delegates with the knowledge and skills required to overcome various sales objections and convert prospects into customers as well.

In this 1-day Objection Handling Course, delegates learn about setting the tone, ground rules, and how to gather information about the customer’s needs and concerns. They also attain in-depth knowledge about showing the customer how the product or service offered is not the problem they see it to be, but can benefit them in various ways, etc.

Course Objectives

  • To understand the importance of handling objections in sales
  • To learn how to identify and classify objections
  • To develop strategies for handling objections
  • To practice taking complaints through role-playing and other exercises
  • To create a positive attitude towards handling objections

After attending this Objection Handling Training Course, delegates learn to take objections positively and take them as opportunities to understand their customers properly. They also learn to effectively move to the next stage of the sales process after solving the customer's objections and making the sale.

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What’s included in this Handling Sales Objection Training Course? 

  • World-Class Training Sessions from Experienced Instructors    
  • Handling Sales Objection Certificate 
  • Digital Delegate Pack

Why choose us

Our Regina venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Regina, the capital city of the Canadian province of Saskatchewan, has an average population of roughly 193,100 spread across 56.2 square miles of land.  At The Knowledge Academy, we offer 50,000 classroom based training courses throughout the different areas of Regina, in order to enhance people’s learning in an array of subject areas.  Education in Canada is generally funded by federal, provincial, and local governments; the system is divided into primary, secondary and post-secondary education and is operated under provincial jurisdiction.  On the whole, there are 190 days in a school year, starting in September and ending towards the last Friday of June.  Some popular and highly regarded universities in Canada include: the University of Toronto (notable alumni including: William Lyon Mackenzie King, Vincent Massey, Donald Sutherland and Lesra Martin), the University of British Columbia (notable alumni including: Eddie Peng, Justin Trudeau and Nardwuar the Human Serviette), and the University of Alberta (notable alumni including: Dayo Wong, George Stanley and Beverley McLachlin). 

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Address

Royal Bank Building
2010 – 11th Avenue
7th Floor
Regina
Saskatchewan
S4P 0J3

T: +1 6474932992

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Handling Sales Objection Training | Sales Training - in Regina. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Handling Sales Objection Training | Sales Training - in Regina, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Handling Sales Objection Training | Sales Training - in Regina FAQs

A buyer's clear and specific expression that there is a barrier between the current situation and what needs to be satisfied before buying from you is called a sales objection.
There are no formal prerequisites for this Objection Handling Training course.
This Objection Handling Training Course is suitable for anyone who deals with customers and manages their objections.
Sales Objection Handling is the process of responding to a buyer's objections in a way that changes their mind or alleviates their concerns.
The steps to Handle Sales Objections typically involve empathising with the prospect, clarifying the objection, acknowledging it, providing a solution or addressing concerns, and then confirming the resolution to move forward, ensuring a constructive and effective approach to overcoming objections in the sales process.
In this Objection Handling Training Course, delegates will acquire skills in setting the tone, establishing ground rules, and gathering information about customers' needs and concerns. The curriculum covers handling appointment objections, communicating with decision-makers, addressing common customer grievances, and various other essential concepts to enhance sales proficiency.
The training fees for Handling Sales Objection Training certification in Regina starts from CAD1695
The Knowledge Academy is the Leading global training provider for Handling Sales Objection Training.
Please see our Sales Training courses available in Regina
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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