Course information

Strategic Marketing Course Outline

Module 1: Fundamentals of Marketing Strategy

  • Understanding Marketing Strategy
  • Role of Marketing in Business
  • Market Research and Analysis
  • Consumer Behavior Insights
  • Competitive Analysis
  • Setting SMART Marketing Objectives

Module 2: Market Segmentation and Targeting

  • Segmenting Consumer Markets
  • B2B Market Segmentation
  • Selecting Target Markets
  • Positioning Your Brand
  • Unique Selling Proposition (USP)
  • Effective Market Targeting Strategies

Module 3: Product and Service Strategy

  • Product Development and Innovation
  • Product Life Cycle Management
  • Pricing Strategies
  • Branding and Brand Management
  • Creating a Brand Identity
  • Product and Service Positioning

Module 4: Distribution and Channel Strategy

  • Types of Distribution Channels
  • Channel Selection and Management
  • Retail Vs Online Distribution
  • Channel Conflict Resolution
  • Supply Chain Management
  • Distribution Metrics and KPIs

Module 5: Integrated Marketing Communications

  • Components of IMC
  • Advertising Strategies
  • Public Relations and Media Relations
  • Digital Marketing
  • Social Media Marketing
  • Content Marketing
  • Promotions and Sales

Module 6: Marketing Analytics and Data-Driven Decisions

  • Importance of Marketing Analytics
  • Data Collection and Analysis
  • Customer Relationship Management (CRM)
  • Key Metrics and KPIs
  • ROI Measurement
  • A/B Testing and Optimisation

Module 7: Strategic Marketing Planning

  • Building a Marketing Plan
  • SWOT Analysis
  • Marketing Budgeting and Resource Allocation
  • Implementation and Execution
  • Monitoring and Adjusting the Plan
  • Marketing Plan Presentation

Module 8: International and Global Marketing

  • Expanding to International Markets
  • Global Marketing Strategies
  • Cultural Considerations
  • Legal and Ethical Issues
  • Global Branding
  • Challenges and Opportunities in Global Marketing

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Who should attend this Strategic Marketing Course? 

The Strategic Marketing Training Course offers professionals a deep dive into the advanced concepts, tools, and strategies in marketing. This course can be beneficial for various professionals, including:

  • Marketing Directors
  • Brand Strategists
  • Product Managers
  • Digital Marketing Managers
  • Market Research Analysts
  • Business Development Managers
  • Marketing Consultants
  • CMOs (Chief Marketing Officers)

Prerequisites of the Strategic Marketing Course

There are no formal prerequisites required for attending the Strategic Marketing Training Course.

Strategic Marketing Course Overview

The Strategic Marketing process involves researching and setting goals and objectives that will maximise the effectiveness and success of your overall marketing strategy. In today's dynamic business landscape, where competition is fierce, understanding the intricacies of Strategic Marketing is paramount. This course equips individuals with the skills to craft compelling messages, analyse market trends, and drive business success.

Professionals across industries, especially those in managerial roles, should aim at mastering this course to enhance their strategic decision-making abilities and contribute significantly to their organisation's growth. This course is pivotal for marketing managers, business owners, and anyone involved in shaping an organisation's brand identity.

The 1-day Strategic Marketing Course by The Knowledge Academy offers a comprehensive and practical approach to marketing strategies. Delegates will delve into the intricacies of market analysis, customer behaviour, and strategic planning, gaining valuable insights to stay ahead in today's competitive market.

Course Objectives

  • To develop a deep understanding of market dynamics and trends
  • To craft persuasive and impactful marketing messages
  • To analyse and interpret consumer behaviour for strategic decision-making
  • To create and implement effective marketing plans
  • To enhance brand positioning and management skills
  • To leverage digital marketing tools for maximum impact

Upon completion, delegates will emerge with a refined skill set, ready to apply strategic marketing principles in their roles, driving business success and contributing to organisational growth.

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What’s included in this Strategic Marketing Course?

  • World-Class Training Sessions from Experienced Instructors
  • Strategic Marketing Certificate
  • Digital Delegate Pack

Why choose us

Our Mississauga venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Mississauga is the sixth largest city in Canada. It is in the south of the province of Ontario in the region of peel. The city is estimated to have a population of around 715,000 people. The rapid growth of this city is attributed to its proximity to Toronto. It was originally built as suburb of Toronto. Education in Canada is mostly free and publicly funded. It is overseen by the federal, provincial and local governments, with the education within provincial jurisdiction and the curriculum overseen by the province. Education is compulsory in most provinces up to the age of 16. Mississauga is served by the Peel District School Board, which operates the secular English speaking public schools. There is also a school board that runs the local catholic schools and a board that runs the French speaking schools in the area, one for the secular French schools and one for the catholic French schools. There are a number of schools in the area that offer specialised programs. These include the French immersion schools such as Clarkson Secondary School and Streetsville Secondary School. There are three schools in the areas that off a Regional Arts Program and two that offer a specialist sci-tech program for students who are gifted in these areas. There is also two schools that offer support for those studying for the international baccalaureate plus numerous other programs. Canada’s higher has a very good reputation. However there is no formal ranking system and students will often choose colleges and universities bases on geographic convenience and the reputation of a particular course. Mississauga is home to one of the three campuses run by the University of Toronto. This university is ranked as the 34th best university in the world and is the second highest ranked Canadian university in the rankings. The campus was established in 1967 and is the universities second largest division. It is home to 12,000 students. They have 15 academic departments and pupils can choose from 148 programs to participate in from 89 areas of study. Students can study both undergraduate and graduate programs on this campus. This campus also has an excellent research environment that has helped the staff and researchers become internationally recognised for their work. The university includes Institutes for Management and Innovation, and Communication, Culture, Information and Technology.

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Address

Robert Speck 2
2 Robert Speck Parkway
Suite 750
Mississauga
Ontario
L4Z 1H8

T: +1 6474932992

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Training | Strategic Marketing Masterclass in Mississauga. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Marketing Training | Strategic Marketing Masterclass in Mississauga, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Marketing Training | Strategic Marketing Masterclass in Mississauga FAQs

Strategic marketing is a process of researching and setting goals and objectives that will enhance the effectiveness and success of your overall marketing strategy.
There are no formal prerequisites for attending this Strategic Marketing Masterclass course.
This Strategic Marketing Masterclass training is intended for anyone who manages businesses and needs to review their marketing strategy or decide on and implement key tactics and marketing activity.
Strategic marketing is used to achieve business goals by developing and maintaining a sustainable competitive lead.
Product, price, promotion, place, packaging, positioning and people are the seven types of marketing strategies.
This course is [ ] day(s)
Research and understand your target clients, position your brand in the marketplace, define and refine your service offerings, identify which marketing techniques you will use, and document your operational schedule and budget are the essential steps to create your Strategic Marketing plan.
During this Strategic Marketing Masterclass training, you will cover various topics such as introduction to Marketing Strategy, marketing competencies, models of consumer behaviour, product development strategy, relationship marketing, growth strategies, strategic market management, facilitating the implementation of strategies, etc.
The training fees for Strategic Marketing Course certification in Mississauga starts from CAD1695
The Knowledge Academy is the Leading global training provider for Strategic Marketing Course.
Please see our Marketing Courses courses available in Mississauga
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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