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Marketing Research Training Black Friday Offers

Marketing Research Training is part of our Black Friday sale. Lock in 60% off now, choose online, classroom or onsite training, and schedule your course any time through 2027. Group bookings save up to 60%.

FROM CAD995 CAD2,495 SAVE CAD1,500

Offer ends 27 November 2026

Marketing Research Training Course Outline

Module 1: Introduction to Marketing Research

  • Who Needs Market Research?
  • New Roles for Market Research
  • Effect of Regional Culture on the Use of Market Research
  • Use of Market Research in Business Models and Frameworks
  • Consumer and Business-to-Business Market Research
  • Scope of Market Research Information
  • Quantitative and Qualitative Research
  • Market Research Process
  • Organisation of Market Research

Module 2: Market Research Design

  • What is Worth Researching?
  • Market Research Suppliers
  • Market Research Brief: A Statement of the Problem/Opportunity
  • Market Research Proposal: The Return of Brief (ROB)
  • Information Required
  • Accuracy
  • Budget
  • Timetable
  • What to Expect in a Proposal (Return of Brief)?

Module 3: Uses of Market Research

  • Understanding Markets and Customers
  • Understanding and Developing the Offer
  • Positioning the Brand and Communications

Module 4: Qualitative Research

  • What is Qualitative Research?
  • Tools of Qualitative Research
  • When to Use Qualitative Research
  • Uses of Qualitative Research

Module 5: Quantitative Research

  • What is Quantitative Research?
  • Determining the Size of the Sample
  • Tools of Quantitative Researcher
  • What is Quantitative Research Used for?
  • Analysing Quantitative Research

Module 6: Using Market Research to Segment Markets

  • Why Use Market Segmentation?
  • Types of Segment Approach Qualitative/Judgement-Based Approach
  • Quantitative Methods
  • Successfully Embedding Segmentation Within a Client Organisation

Module 7: Using Market Research Improve a Brand Position

  • Research at the Birth (and Re-Birth) of a Brand
  • Researching New Visual Identities
  • Brand Health Monitoring
  • Other Topics Covered as Part of Brand Tracking Studies
  • Research Design of Brand Tracking Studies
  • Brand Positioning
  • Valuing Brands Equity

Module 8: International Market Research

  • Seeing Things More Clearly
  • Structure of the Global Market Research Industry
  • Response Rates Internationally
  • Measuring Attitudes Across Nations
  • Coordinating Multi-country Studies
  • Using Desk Research (Secondary Research) to Carry Out International Market Research
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Who Should Attend this Marketing Research Training Course?

The Marketing Research Course is designed for professionals who want to strengthen their knowledge and expertise in the field of market research. This Course will benefit various professional roles, such as:

  • Market Research Analysts
  • Marketing Managers
  • Product Managers
  • Brand Managers
  • Business Development Managers
  • Consumer Insights Specialists
  • Strategic Planners
  • Marketing Consultants

Prerequisites of the Marketing Research Training

There are no formal prerequisites to attend the Marketing Research Training. However, a basic knowledge of research methods and statistics would be beneficial.

Marketing Research Training Course Overview

Marketing Research Training introduces delegates to the principles of understanding customer needs and evaluating product or service viability. It explains how structured research supports informed decision-making and strategic planning in data-driven business environments.

This training supports professionals across marketing, analysis, and strategy roles. It builds the ability to extract meaningful insights from data, understand market trends, and align decisions with customer demand and business objectives.

This 1-Day course offered by The Knowledge Academy enables delegates to apply marketing research techniques with confidence. Through focused learning and practical examples, delegates gain the skills to conduct research effectively and use insights to drive successful marketing strategies.

Marketing Research Training Course Objectives

  • To understand the fundamentals of market research methodologies
  • To learn how to design and implement effective surveys and data collection strategies
  • To analyse and interpret data to derive actionable insights
  • To explore the role of market research in shaping marketing strategies
  • To gain hands-on experience in using market research tools and techniques
  • To develop the skills to present research findings in a compelling and impactful manner

Upon completion of the Marketing Research Course, delegates will emerge with a comprehensive understanding of market research, enabling them to make data-driven decisions that enhance their marketing strategies and contribute to overall business success.

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What’s Included in this Marketing Research Training Courses?

  • World-Class Training Sessions from Experienced Instructors
  • Marketing Research Certificate
  • Digital Delegate Pack
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Train Your Workforce

Looking for Marketing Research Training in-house or onsite training Mississauga. We specialise in corporate group training and bulk bookings for organisations of all sizes. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling.

Approved supplier to 53,536 organisations

The Knowledge Academy is an approved training supplier to 53,536 organisations across the UK, Europe, North America and Australia, so most buyers can book through their existing purchasing process with no new supplier setup.

Our Mississauga venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Mississauga is the sixth largest city in Canada. It is in the south of the province of Ontario in the region of peel. The city is estimated to have a population of around 715,000 people. The rapid growth of this city is attributed to its proximity to Toronto. It was originally built as suburb of Toronto. Education in Canada is mostly free and publicly funded. It is overseen by the federal, provincial and local governments, with the education within provincial jurisdiction and the curriculum overseen by the province. Education is compulsory in most provinces up to the age of 16. Mississauga is served by the Peel District School Board, which operates the secular English speaking public schools. There is also a school board that runs the local catholic schools and a board that runs the French speaking schools in the area, one for the secular French schools and one for the catholic French schools. There are a number of schools in the area that offer specialised programs. These include the French immersion schools such as Clarkson Secondary School and Streetsville Secondary School. There are three schools in the areas that off a Regional Arts Program and two that offer a specialist sci-tech program for students who are gifted in these areas. There is also two schools that offer support for those studying for the international baccalaureate plus numerous other programs. Canada’s higher has a very good reputation. However there is no formal ranking system and students will often choose colleges and universities bases on geographic convenience and the reputation of a particular course. Mississauga is home to one of the three campuses run by the University of Toronto. This university is ranked as the 34th best university in the world and is the second highest ranked Canadian university in the rankings. The campus was established in 1967 and is the universities second largest division. It is home to 12,000 students. They have 15 academic departments and pupils can choose from 148 programs to participate in from 89 areas of study. Students can study both undergraduate and graduate programs on this campus. This campus also has an excellent research environment that has helped the staff and researchers become internationally recognised for their work. The university includes Institutes for Management and Innovation, and Communication, Culture, Information and Technology.

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Ways to take Marketing Research Training in Mississauga

Live Online

The same live course from home, with a live instructor and other delegates. Mirrors the classroom schedule.

Best for: starting soon, without travel.

1 day · next Fri 26 Feb 2027

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Online Self-Paced

Study 24/7 on your own schedule through our learning platform, with progress tracking.

Best for: fitting study around work.

90 days of access

See self-paced options

Onsite

We bring the course to your team, at your premises, online or hybrid, on dates that suit you.

Best for: groups and bulk bookings.

Tailored to your team

Get a team quote

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Package deals for Marketing Research Training in Mississauga

Our training experts have compiled a range of course packages on a variety of categories in Marketing Research Training, to boost your career. The packages consist of the best possible qualifications with Marketing Research Training, and allows you to purchase multiple courses at a discounted rate.

Marketing Research Training in Mississauga FAQs

What is included in this Marketing Research Course?

In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.

What benefits will I get from this Marketing Research Training?

You will gain in-depth knowledge of research methodologies, data analysis, and market insights, enabling you to make informed decisions, enhance marketing strategies, and deliver better outcomes for your organisation.

What are the prerequisites required for this Marketing Research Training?

There are no formal prerequisites to attend the Marketing Research Training. However, a basic knowledge of research methods and statistics would be beneficial.

What skills will I acquire on completion of this Marketing Research Training?

You will develop skills in research design, qualitative and quantitative analysis, data interpretation, and presentation techniques, ensuring proficiency in identifying market trends and effectively addressing business challenges.

What are the career opportunities I will get once certified in Marketing Research Training?

Certification opens career opportunities such as Market Research Analyst, Marketing Consultant, Consumer Insights Specialist, and Data Analyst roles across diverse industries, with significant growth potential and the ability to shape marketing strategies.

How relevant are Marketing Research Certifications in Mississauga?

Marketing Research Certifications are highly relevant in Mississauga, where businesses actively seek professionals skilled in market insights and analytics to drive competitive strategies and maximise profitability in a dynamic marketplace.

What do professionals certified in Marketing Research Training averagely earn?

Certified professionals in Marketing Research earn competitive salaries, with averages depending on experience, typically ranging from £30,000 to £60,000 annually, reflecting the high demand for skilled research and analysis experts.

What is the duration of this Marketing Research Course?

This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.

Which companies are the active recruiters for professionals certified in the Marketing Research Course?

Leading companies such as Nielsen, Kantar, Ipsos, Unilever, Procter & Gamble, and Deloitte actively recruit certified marketing researchers to leverage their expertise in consumer behaviour and data-driven decision-making.

How can I register for the course?

To register for the course, visit The Knowledge Academy's website, navigate to the course page, and click on the registration button. Fill in the required details, select your preferred schedule, and complete the payment process.

Do you provide 24/7 support for this Marketing Research Course?

Yes, The Knowledge Academy offers 24/7 support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.

Do you provide self-paced Marketing Research Course?

The Knowledge Academy provides flexible self-paced training for this course. Self-paced training is beneficial for individuals who have an independent learning style and wish to study at their own pace and convenience.

What is the scope of the Marketing Research Training?

The Marketing Research Training offers a wide scope by equipping professionals with the tools to excel in data-driven decision-making, market analysis, and consumer insights, enhancing their relevance across industries worldwide.

Do you provide an exam for this Marketing Research Course?

Yes, an exam is provided to validate your understanding of the course content, ensuring you are thoroughly prepared to apply the acquired knowledge and skills in real-world scenarios.

Will I receive a certification after completing this Marketing Research Course?

Yes, after completing this course you will receive a certificate of completion to validate your achievement and demonstrate your proficiency in the course material.

Why choose The Knowledge Academy in Mississauga over others?

The Knowledge Academy in Mississauga stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this Marketing Research Training.

What is the cost/training fees for Marketing Research Training in Mississauga?

The training fees for Marketing Research Training in Mississauga starts from CAD2495

Which is the best training institute/provider of Marketing Research Training in Mississauga?

The Knowledge Academy is one of the Leading global training provider for Marketing Research Training.

What are the best Marketing Courses courses in Mississauga?

Please see our Marketing Courses courses available in Mississauga

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

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