Course information

Introduction to Public Relations Course Outline

Module 1: Introduction to Public Relations

  • How to Define Public Relations?
  • Public Relations Roles
  • Why are Public Relations Important for an Organisation?
  • Principles of Excellent Public Relations

Module 2: Researching

  • Why is Research Important?
  • How to Conduct Effective Research?
  • Challenges
  • Making Good Use of Findings

Module 3: Public Relations and the Media

  • Complex Relationships Between PR and the Media
  • Staying on Top of News Surrounding Organisation
  • Keeping Good Relations with the Media

Module 4: Preparation of PR Campaigns

  • Organisation is Key
  • Keeping the Campaign Under Wraps
  • Attracting the Right Type of Media

Module 5: Persuasive Writing

  • Types of Writing
  • Writing with a Purpose

Module 6: Understanding Newsletters, Brochures, and Annual Reports

  • Importance of Writing for a PR Position
  • Newsletters
  • Brochures
  • Annual Reports
  • Using these Features to Release New Products

Module 7: Crisis Communications

  • Importance of Strong Communication Skills
  • Dealing with Difficult Situations

Module 8: Non-Profit Public Relations

  • Non-Profit Tactics
  • Getting the Balance Right

Show moredowndown

Who should attend this Introduction to Public Relations Course?

This Public Relations Training Course is designed for individuals who are interested in gaining a foundational understanding of the field of Public Relations. This course can benefit a wide range of professionals, including:

  • Communication Managers
  • Marketing Professionals
  • Marketing Managers
  • Public Relations and Communication Managers
  • Public Relations Professionals
  • Sales and Customer Relations Professionals
  • Media Professionals

Prerequisites of the Introduction to Public Relations Course

There are no formal prerequisites for this Public Relations Training Course.

Introduction to Public Relations Course Overview

Public Relations (PR) is an essential facet of modern communication, playing a pivotal role in shaping public perception and managing information between organisations and their audiences. The Public Relations Training Course offers an in-depth exploration of PR's fundamental principles, highlighting its significance in today's media-driven world. This course serves as a comprehensive guide to understanding the strategic role of PR in building and maintaining a positive public image.

Grasping the nuances of Public Relations is crucial for professionals in marketing, communications, and media. It is equally vital for business leaders and entrepreneurs who seek to cultivate a strong brand reputation. This Introduction to Public Relations Training is designed for those aspiring to master the art of effective communication and relationship management with stakeholders, clients, and the public at large.

The Knowledge Academy's 1-day PR Training provides delegates with a solid foundation in the strategies and tactics of Public Relations. Through this training, delegates will learn about PR's role in marketing, crisis management, and stakeholder engagement. The course equips them with practical skills and insights needed to implement successful PR campaigns and handle communication challenges proficiently.

Course Objectives

  • To impart a clear understanding of Public Relations' role in business and society
  • To equip participants with skills for developing effective PR strategies
  • To enhance abilities in crafting compelling messages and managing media relations
  • To provide insights into crisis communication management and brand reputation
  • To foster skills in stakeholder engagement and relationship building
  • To encourage an analytical approach towards PR campaign planning and execution

After completing the Introduction to Public Relations Certification Course, delegates will be well-prepared to navigate the PR landscape with confidence and skill. They will be able to apply their knowledge in crafting effective PR strategies, managing media relations, and maintaining a positive public image for their organisations.

Show moredowndown

What’s included in this Introduction to Public Relations Course? 

  • World-Class Training Sessions from Experienced Instructors    
  • Introduction to Public Relations Certificate 
  • Digital Delegate Pack

Why choose us

Our Montreal venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Montreal is the largest city in the province of Quebec and is the 9th largest city in the whole of the continent of North America. The city is named after the hill in the heart on the city called Mount Royal. It has and estimated population of roughly 1.65 million people. Education in Canada is mostly free and publicly funded. It is overseen by the federal, provincial and local governments, with the education within provincial jurisdiction and the curriculum overseen by the province. Education is compulsory in most provinces up to the age of 16. Parents can choose between sending their children to one of the public schools or they can sent them to a fee paying private school. Those who live in Montreal and find that picking a secondary school is a fraught decision involving school zones and ratings. Royal West Academy is one of the most prestigious schools in Montreal. It is a public Anglophone secondary school that performs excellently academically. Royal West Academy is part of the English Montreal School Board. The schools mission is to provide a structured environment for those who are committed to academic study. They offer top computer training courses and have an appreciation for the arts, social issues and community responsibilities. To enter this school students must pass an entrance exam due to the limit places that are available. Canada’s higher has a very good reputation. However there is no formal ranking system and students will often choose colleges and universities bases on geographic convenience and the reputation of a particular course. Montreal has the highest concentration of post-secondary students of all major cities in North America. There are 4 universities, seven degree awarding institutions and 12 CEGEPS (publicly funded pre‑university college in the province of Quebec) in a 5 mile radius. The University of Montreal is the second largest research university in the country. It is ranked 115th in the world and is the 5th highest ranked Canadian university in the world rankings. The university is affiliated with two other higher education institutions in the area; the École Polytechnique de Montréal (School of Engineering) and HEC Montréal (School of Business). The school of business is widely regarded as being one of the best business schools in Canada. The University of Montreal is a Francophone institute which means the lessons are taught predominantly in French.

Show moredown

Address

Regus,
2001 University Street, Suite 1700
Montreal
Quebec
H3A 2A6

T: +1 6474932992

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Training | Introduction To Public Relations Training in Montreal. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Marketing Training | Introduction To Public Relations Training in Montreal, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

tailored_learning_experience

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

budget

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

team_building

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

monitor_progress

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Marketing Training | Introduction To Public Relations Training in Montreal FAQs

Public Relations (PR) is the strategic communication process that builds mutually beneficial relationships between organisations and their publics. It involves managing information and reputation through various media channels.
Public relations Certification aims to equip individuals with the skills to manage communication between organisations and their audiences, enhancing brand image and building strong, positive relationships.
The course covers strategic communication, media relations, social media management, crisis management, event planning, and brand management, equipping students with essential skills for effective public relations.
The average salary for professionals with Public Relations Certification in Montreal typically ranges between £25,000 and £50,000 annually, varying by experience and location.
This course is perfectly suited for anyone aspiring to excel in Public Relations, including PR professionals, marketing staff, and individuals aiming to enhance their communication skills.
This course is regularly reviewed and updated by industry experts to incorporate the latest trends, technologies, and best practices, ensuring relevance and practical value to delegates.
There are no prerequisites for attending this PR Training.
This Public Relations Certification is designed as a 1-day intensive course, providing a comprehensive overview of Public Relations.
Professionals in Public Relations manage an organisation's image, handle media relations, craft press releases, organise events, and develop communication strategies to engage with the public and stakeholders.
The training fees for Introduction to Public Relations certification in Montreal starts from CAD1695
The Knowledge Academy is the Leading global training provider for Introduction to Public Relations.
Show more down

Why choose us

icon

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

icon

Many delivery methods

Flexible delivery methods are available depending on your learning style.

icon

High quality resources

Resources are included for a comprehensive learning experience.

barclays Logo
deloitte Logo
Thames Water Logo

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

santander logo
bmw Logo
Google Logo

Looking for more information on Marketing Courses?

backBack to course information

Customer Service Package

Save upto 40%
5 courses

Total without package:  CAD8475

Package price:  CAD5095 (Save CAD3380)

Purchase now
cross

OUR BIGGEST SPRING SALE!

Special Discounts

red-starWHO WILL BE FUNDING THE COURSE?

close

close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.

close

close

Press esc to close

close close

Back to course information

Thank you for your enquiry!

One of our training experts will be in touch shortly to go overy your training requirements.

close close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.