Course information

Email Marketing Course Outline

Module 1: Introduction to Email Marketing

  • What is Email Marketing?
  • When is It Appropriate?
  • What are the Success Factors of Email Marketing? 

Module 2: Legal Briefing

  • Data Protection Act
  • Gaining Permission

 Module 3: Goal Setting for Email Campaigns

  • Planning
  • Applying a Timescale
  • Setting Realistic Goals

 Module 4: Designing Email Templates

  • Be Bold
  • Say Less
  • Avoid Clutter

Module 5: Segmentation and Targeting

  • Introduction
  • Data Collection for Email Marketing
    • Competitions and Campaigns
    • Onsite Forms and Surveys
    • Leverage Commercial Partners
    • Likes on Social Media
    • Events
    • Communication Invites
    • Tracking Behavioural Advertising

Module 6: Email Design and Layout for Specific Campaigns

  • Having a Strategy
  • Reducing ‘Spam Factor’
  • Adding Images and Videos

Module 7: Structuring an Email to Maximise Response

  • What Does Audience Want?
  • Making it Easy for Customers to Respond or Access the Website
  • Importance of a Subject

 Module 8: Email Analytics

  • Analytics and Email Marketing
  • Benefits of Using Email Analytics

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Who should attend this Email Marketing Course?

The Email Marketing Course is tailored for individuals and professionals who aim to enhance their proficiency in Email Marketing strategies and techniques. This course can be beneficial for a wide range of professionals, including:

  • Marketing Professionals
  • Business Owners and Entrepreneurs
  • Digital Marketers
  • Marketing Managers
  • E-commerce Professionals
  • Social Media Managers
  • Freelancers and Consultants

Prerequisites of the Email Marketing Course

There are no formal prerequisites for this Email Marketing Course.

Email Marketing Course Overview

Email Marketing remains a cornerstone of effective communication and customer engagement. It involves crafting compelling messages and strategically delivering them to the right audience. With the ever-increasing reliance on digital communication, understanding the nuances of email marketing with courses in email marketing is crucial for businesses aiming to connect authentically with their customer base.

Proficiency in Email Marketing Courses is invaluable across industries. Marketing professionals, Business Owners, Content Creators, and even Customer Service Representatives benefit from mastering this skill. It empowers them to create targeted campaigns, nurture customer relationships, and drive conversions effectively.

This intensive 1-day course Marketing Training equips delegates with practical strategies to leverage email marketing's power. From crafting attention-grabbing subject lines to understanding analytics for campaign optimisation, delegates gain hands-on experience. The course delves into segmentation, automation, and compliance, ensuring attendees leave with actionable insights and techniques to implement immediately.

Course Objectives

  • To understand the importance of Email Marketing in the digital marketing landscape
  • To learn how to build and segment an effective email subscriber list
  • To explore best practices for designing visually appealing and engaging email campaigns
  • To grasp the essentials of A/B testing and data analytics for optimising email performance
  • To comprehend the legal and ethical considerations in Email Marketing, including GDPR compliance
  • To gain practical insights into automated email workflows for efficient and targeted communication

Upon completion of this course, delegates will not only possess a comprehensive skill set for crafting compelling email campaigns but will also be equipped to enhance customer engagement, drive conversions, and ultimately boost the effectiveness of their marketing strategies.

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What’s included in this Email Marketing Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Email Marketing Certificate 
  • Digital Delegate Pack 

Why choose us

Our Ottawa venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Ottawa is the capital city of Canada. It is located on the bank of the Ottawa River in the east of Southern Ontario province. It has an estimated population of 885,000 people. Ottawa is the fourth largest city in the world. The name of this city comes from the Algonquin word Odawa which means “to trade”. Education in Canada is mostly free and publicly funded. It is overseen by the federal, provincial and local governments, with the education within provincial jurisdiction and the curriculum overseen by the province. Education is compulsory in most provinces up to the age of 16. Parents can choose between sending their children to one of the public schools or they can sent them to a fee paying private school. Those who live in Ottawa and find that picking a secondary school is a fraught decision involving school zones and ratings. There are four main public school boards in Ottawa. One is English, one is English-Catholic, and one is French and another is French-Catholic. The Ottawa-Carleton District School Board which is the largest with 147 schools to oversee. The catholic school board has 85 schools, the Conseil des écoles catholiques du Centre-Est has 49 schools and the Conseil des écoles publiques de l'Est de l'Ontario has 37 schools. Canada’s higher has a very good reputation. However there is no formal ranking system and students will often choose colleges and universities bases on geographic convenience and the reputation of a particular course. Ottawa is one of the best educates cities in Canada as it is believed that over half of the population have graduated from college or university. Ottawa has the highest per capita concentration of engineers, scientists, and residents with PhDs in Canada. The University of Ottawa was founded in 1848 and was the first higher education institute to be established in the city.  The university is a bilingual public university. The University of Ottawa is ranked in the top 300 universities in the world, coming in at number 284 and is a top 15 university in Canada.  The university has faculties in the following areas: arts, civil law, common law, education, engineering, post graduate studies, health sciences, medicine, science, social sciences and the school of management. Ottawa also has two main public colleges Algonquin College and La Cité collégiale. There are also 2 catholic universities in the city; Dominican University College and Saint Paul University.

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Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Email Marketing Course in Ottawa. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Email Marketing Course in Ottawa, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Email Marketing Course in Ottawa FAQs

The primary four types of Email Marketing include Transactional Emails, Direct Emails, Retention Emails and Engagement Emails.
Email Marketing thrives on seven strategies, which include personalisation, segmentation, automation, compelling content, mobile optimisation, clear calls-to-action, and regular testing. Implementing these enhances engagement and boosts conversion rates.
B2B Email Marketing targets businesses with tailored emails for building relationships, generating leads, and driving conversions. It involves sending relevant content and offers to business email addresses to foster professional connections and credibility. Personalisation and clear calls-to-action are essential for successful B2B email campaigns.
The 5 Ts of Email Marketing generally include Targeting, Timing, Testing, Tracking and Technology.
The first rule of Email Marketing is to get permission before sending emails. It's about respecting people's choices and privacy, ensuring they willingly sign up to receive your messages and giving them an easy way to opt-out.
Email Marketing relies on tools like Mailchimp, Constant Contact, and Sendinblue for campaign management, while platforms such as HubSpot and ConvertKit offer advanced features like automation and personalised content creation. Integrations with CRM systems like Salesforce and marketing automation tools like Marketo enhance comprehensive email marketing strategies.
Yes, Email Marketing remains in high demand due to its effectiveness in reaching audiences directly and through personalised communication. Its adaptability to various industries and its cost-effectiveness contributes to sustained relevance in marketing strategies.
Mastering it involves understanding audience segmentation, crafting engaging content, and analysing data for effective campaigns. It's a powerful tool for businesses to connect, engage, and convert leads into customers, making it a highly sought-after skill in the marketing realm.
Email Marketing has evolved into a dedicated career, requiring skills in strategy, content creation, data analysis, and audience engagement. It's a dynamic field blending creativity and analytics, offering a rewarding career path within marketing.
Yes, Email Marketing has a promising future due to its adaptability, personalisation, and integration with advanced technologies.
Email Marketing excels in e-commerce, education, and travel industries, engaging customers with tailored offers, course updates, and travel deals. Its success across various sectors relies on delivering targeted, valuable content to specific audiences.
To become an Email Marketer, master fundamentals like list building and segmentation. Gain hands-on experience through internships or freelance work, honing copywriting, design, and analytics skills. Stay updated on industry trends and tools for effective and engaging email campaigns.
Email Marketing specialists need technical skills in tools like automation and HTML and strong communication and analytical abilities. Creativity in content, a keen eye for data, and strategic thinking for campaign optimisation are essential for success.
To begin learning Email Marketing, start by understanding the fundamentals of email campaigns, including target audience identification and goal setting.
There are no prerequisites for attending this Email Marketing Course.
The training fees for Email Marketing Course certification in Ottawa starts from CAD1695
The Knowledge Academy is the Leading global training provider for Email Marketing Course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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