Consumer Behaviour Course Outline

Module 1: Why We Need Qualitative Research Methods

  • Data-Based Marketing Decision
  • Qualitative vs. Quantitative
  • How Qualitative Research Can Help to Answer Marketing Questions

Module 2: Evolution in Understanding Consumers and its Consequences

  • Traditional Way of Understanding the Consumer
  • New Approach to the Consumer
  • Discovering the Unconscious Mind and its Implications
  • Marketing Evidence for the Existence of Unconscious and Automatic Processes
  • Evolution of Qualitative Research

Module 3: Qualitative Methods: Different Tools in the Hands of a Marketing Researcher

  • Classic Qualitative Marketing Research Methods
  • Variations Around Focus Groups
  • Interactive Methods
  • Closer to the Real Experience
  • Exploring New Technologies

Module 4: Projective and Enabling Techniques

  • What are Projective Techniques?
  • When Projective and Enabling Techniques Can and Should be Used in Marketing Research
  • Types of Projective Techniques
  • Key Success Factors
  • Projective and Enabling Techniques Most Commonly Used in Marketing Research
  • Examples of Enabling Techniques
  • Analysis and Interpretation of Projective and Enabling Techniques

Module 5: Defining the Research Questions and Research Schemata

  • Different Stages of Qualitative Research
  • Defining the Research Area: From Marketing Questions to Research Questions
  • Designing Research Schemata: Quantitative Thinking in Qualitative Research
  • Additional Rules for Selecting Respondents
  • Number and Type of Interviews
  • Most Common Mistakes in Planning Research Schemata

Module 6: Art of Asking the Right Question

  • Elementary Rules for a Good Discussion Guide
  • Question Type Rules
  • Question and Topic Sequence Rules

Module 7: Conducting an Interview – the Difference Between Good and Bad Moderators

  • Good Moderation
  • Choosing a Moderator for a Particular Research Project
  • Characteristics of a Good Moderator
  • Types of Skills Advisable for Group Discussion
  • Types of Skills Advisable for Ethnographic Research
  • Additional Skills Essential in Qualitative Research
  • Six Major Mistakes in Moderation

Module 8: Analysing and Interpreting Qualitative Data

  • Why is Qualitative Data Analysis Difficult?
  • Qualitative Data Analysis Framework
  • Types of Qualitative Marketing Research Results Presentation
  • Principles of Qualitative Data Analysis
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Who Should Attend this Consumer Behaviour Course?

The Consumer Behaviour Course is designed to provide professionals with an in-depth understanding of consumer psychology, decision-making processes, and behaviours. It can be beneficial for many professionals, including:

  • Marketing Specialists
  • Brand Managers
  • Product Developers
  • Sales Representatives
  • Market Researchers
  • Business Analysts
  • Advertising Executives
  • Customer Experience Managers

Prerequisites of the Consumer Behaviour Course

There are no formal prerequisites for this Consumer Behaviour Training Course.

Consumer Behaviour Course Overview

Consumer Behaviour Training explains how individuals make purchasing decisions and what influences those choices. It covers psychological, social, and cultural factors to help delegates understand customer motivations and behaviour patterns.

This training strengthens analytical and strategic thinking for customer-focused decision-making. Delegates gain practical skills to interpret behaviour data and design more effective engagement strategies.

This 1-Day Consumer Behaviour Course offered by The Knowledge Academy enables delegates to apply consumer behaviour principles in real-world scenarios. Delegates learn to analyse customer insights and build targeted strategies with confidence and clarity.

Consumer Behaviour Course Objectives

  • To understand the key concepts of consumer behaviour
  • To identify the factors influencing consumer decisions
  • To analyse the consumer decision-making process
  • To explore various consumer research methods
  • To assess the impact of marketing strategies on behaviour
  • To apply insights for effective product positioning

Upon completion of this Consumer Behaviour Course, delegates will possess practical skills to apply consumer behaviour insights in real-world scenarios, enabling them to create impactful marketing strategies that drive business success.

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What’s Included in this Consumer Behaviour Course?

  • World-Class Training Sessions from Experienced Instructors
  • Consumer Behaviour Certificate
  • Digital Delegate Pack
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Train Your Workforce

Looking for Consumer Behaviour Course in-house or onsite training in Ottawa? We specialise in corporate group training and bulk bookings for organisations of all sizes in Ottawa. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling to train your team.

Our Ottawa venue

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Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Ottawa is the capital city of Canada. It is located on the bank of the Ottawa River in the east of Southern Ontario province. It has an estimated population of 885,000 people. Ottawa is the fourth largest city in the world. The name of this city comes from the Algonquin word Odawa which means “to trade”. Education in Canada is mostly free and publicly funded. It is overseen by the federal, provincial and local governments, with the education within provincial jurisdiction and the curriculum overseen by the province. Education is compulsory in most provinces up to the age of 16. Parents can choose between sending their children to one of the public schools or they can sent them to a fee paying private school. Those who live in Ottawa and find that picking a secondary school is a fraught decision involving school zones and ratings. There are four main public school boards in Ottawa. One is English, one is English-Catholic, and one is French and another is French-Catholic. The Ottawa-Carleton District School Board which is the largest with 147 schools to oversee. The catholic school board has 85 schools, the Conseil des écoles catholiques du Centre-Est has 49 schools and the Conseil des écoles publiques de l'Est de l'Ontario has 37 schools. Canada’s higher has a very good reputation. However there is no formal ranking system and students will often choose colleges and universities bases on geographic convenience and the reputation of a particular course. Ottawa is one of the best educates cities in Canada as it is believed that over half of the population have graduated from college or university. Ottawa has the highest per capita concentration of engineers, scientists, and residents with PhDs in Canada. The University of Ottawa was founded in 1848 and was the first higher education institute to be established in the city.  The university is a bilingual public university. The University of Ottawa is ranked in the top 300 universities in the world, coming in at number 284 and is a top 15 university in Canada.  The university has faculties in the following areas: arts, civil law, common law, education, engineering, post graduate studies, health sciences, medicine, science, social sciences and the school of management. Ottawa also has two main public colleges Algonquin College and La Cité collégiale. There are also 2 catholic universities in the city; Dominican University College and Saint Paul University.

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Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Consumer Behaviour Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

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Live classes

Join a scheduled class with a live instructor and other delegates.

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Interactive

Engage in activities, and communicate with your trainer and peers.

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Global Pool of the Best Trainers

We handpick from a global pool of expert trainers for our Online Instructor-led courses.

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Expertise

With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.

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Scalable Training Delivery

Access Consumer Behaviour Course in Ottawa delivered by one of the largest training providers, with scalable instructor-led classes, accessible worldwide.

Master Consumer Behaviour Course with a flexible yet structured approach that combines live, expert-led sessions and self-paced study. With Weekly one-to-one tutor support and consistently high pass rates, you’ll receive tailored guidance and achieve real results.

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Structured Yet Flexible Learning

Take part in scheduled, instructor-led sessions with real-time feedback, while enjoying the freedom to study independently. Interactive resources and progress tracking tools help you stay motivated and on target.

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Engaging & Interactive Training

Join dynamic live sessions featuring discussions, practical activities, and peer collaboration. Learn from Consumer Behaviour Course industry experts and reinforce your knowledge with self-paced modules—plus, connect with professionals in your field.

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Expert-Led Course

Gain valuable insight from experienced trainers during live sessions, and revisit course materials anytime to deepen your understanding. This method offers the ideal balance between expert guidance and independent learning.

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Global Training Accessibility

Access top-quality training across time zones—anytime, anywhere. Whether at home or on the go, our expert-led sessions and flexible study materials support your goals, and help you on the journey towards the certification.

Learn Consumer Behaviour Course through The Knowledge Academy’s Online Self-Paced Learning. This flexible and structured format supports your training goals and enables every professional to build skills with confidence.

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Flexible Learning

Access Consumer Behaviour Course resources 24/7 to maintain steady progress, complete regular assessments or tasks, and upskill effectively alongside work commitments.

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Expert-Developed Content

Our Online Course content is designed by experienced trainers to ensure accuracy, relevance, and practical value.

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Global Training Provider

Access Consumer Behaviour Course in Ottawa from a trusted global training provider delivering consistent learning to professionals worldwide.

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Cost-Effective Training

Benefit from the cost-effective Consumer Behaviour Course that delivers high-quality course content without compromising learning outcomes.

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Interactive LMS

Track performance, download resources, and receive AI-enabled support through The Knowledge Academy’s dedicated Learning Management System.

Package deals for Consumer Behaviour Course in Ottawa

Our training experts have compiled a range of course packages on a variety of categories in Consumer Behaviour Course, to boost your career. The packages consist of the best possible qualifications with Consumer Behaviour Course, and allows you to purchase multiple courses at a discounted rate.

Consumer Behaviour Course in Ottawa FAQs

What is Consumer Behaviour?

Consumer Behaviour is the study of how individuals choose, purchase, and use products or services. It examines psychological, social, and cultural factors that influence buying decisions.

What is a Consumer Behaviour Course?

A Consumer Behaviour Course teaches how customers think and act in purchasing situations. It helps delegates understand motivations, preferences, and decision-making patterns.

What is the importance of the Consumer Behaviour Course?

The Consumer Behaviour Course enhances understanding of customer needs and expectations. It supports effective marketing, product design, and customer engagement strategies.

Who can benefit from this Consumer Behaviour Course?

Consumer Behaviour Course is ideal for delegates in marketing, sales, business development, and strategy roles. Anyone seeking insight into customer decision-making can benefit.

Is the Consumer Behaviour Training available online?

Yes, the training is available in online formats for flexible learning. Delegates can attend sessions remotely with expert guidance.

Is any prior knowledge required for this Consumer Behaviour Course?

No prior experience is required to join this Consumer Behaviour Course. It is suitable for beginners and those building foundational knowledge.

What career opportunities can this Consumer Behaviour Course open up?

Delegates can pursue roles in marketing, market research, branding, and customer experience. The skills support progression into business strategy and growth-focused positions.

How do I register for this Consumer Behaviour Course?

To register for the Consumer Behaviour Course, visit The Knowledge Academy's website, navigate to the course page, and click on the registration button. Fill in the required details, select your preferred schedule, and complete the payment process.

Do you provide self-paced training for this Consumer Behaviour Course?

The Knowledge Academy provides flexible self-paced training for this Consumer Behaviour Course. Self-paced training is beneficial for individuals who have an independent learning style and wish to study at their own pace and convenience.

What is the duration of this Consumer Behaviour Training Course?

This Consumer Behaviour Course takes 1 day to complete, during which delegates participate in intensive learning sessions that cover various course topics.

What skills will I gain from taking this Consumer Behaviour Course?

Delegates develop analytical, research, and strategic thinking skills to understand customer decisions. They also strengthen communication and marketing insight for effective audience engagement.

Does the Consumer Behaviour Training cover consumer psychology?

Yes, the Consumer Behaviour Training explores psychological factors that influence buying behaviour. Delegates learn how emotions, perception, and motivation shape customer choices.

Does the Consumer Behaviour Training include real-world examples?

Yes, the Consumer Behaviour Training uses practical examples and case-based discussions. These help delegates relate theory to real consumer scenarios.

What topics are covered in the Consumer Behaviour Certification Course?

The Consumer Behaviour Certification covers decision-making models, consumer psychology, market segmentation, and buying patterns. It also addresses cultural, social, and digital influences on behaviour.

Is this Consumer Behaviour Online Course useful for digital marketing professionals?

Yes, this Consumer Behaviour Course enhances understanding of online customer journeys and engagement. Delegates can apply insights to improve campaigns and conversion strategies.

Does the Consumer Behaviour Certification discuss online and offline Consumer Behaviour?

Yes, it examines behaviour across digital and physical purchasing environments. Delegates learn how channels influence customer decisions differently.

How beneficial is the Consumer Behaviour Training for one's career?

Consumer Behaviour Qualification strengthens professional value by improving market insight and strategic thinking. Delegates become more effective in customer-focused roles.

Can I access the materials for the Consumer Behaviour Course from multiple devices?

Yes, you can access the Consumer Behaviour Certification course materials from multiple devices, allowing you to study and review content on various platforms such as laptops, tablets, or smartphones, providing flexibility and convenience in managing your learning experience.

Why choose The Knowledge Academy in Ottawa over others?

The Knowledge Academy stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this Consumer Behaviour Course.

What is the cost/training fees for Consumer Behaviour Course in Ottawa?

The training fees for Consumer Behaviour Course in Ottawa starts from CAD2495

Which is the best training institute/provider of Consumer Behaviour Course in Ottawa?

The Knowledge Academy is one of the Leading global training provider for Consumer Behaviour Course.

What are the best Marketing Courses courses in Ottawa?

Please see our Marketing Courses courses available in Ottawa

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

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