Course information

Web and Email Copywriting Masterclass​ Course Outline

Module 1: Getting Started with Writing for Digital Channels

  • What is Digital Content for Writers?
  • Skimmers and Scanners Vs Extensive Readers
  • Web Usability Research and Effective Writing

Module 2: Breaking Down the Brief

  • Importance of Phrases and Key Words
  • Tips and Techniques for Optimised Web Writing

Module 3: Expanding Web Pages of Content

  • How SEO Affects Digital Content?
  • Why and Which Words are the Most Important on a Web Page?
  • Learning ‘Call to Action’ the Digital Way

Module 4: Making Hard Work Emails and Email Marketing Campaigns 

  • Who Does not Reads Marketing Emails? and Why?
  • Effective Email Copy
  • Cardinal Sins and Golden Rules
  • What and Why to Test and Evaluate?

Module 5: Editing and Repurposing Content for Digital Channels

  • Main Aspects to Consider When Repurposing or Editing Content
  • Which Stage Should Digital Content Need to Consider?
  • Key Editing Do’s and Don’ts  

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Who should attend this Web and Email Copywriting Masterclass?  

The Web and Email Copywriting Masterclass is tailored for individuals seeking to enhance their skills in crafting compelling content for online platforms. This course can benefit a wide range of professionals, including: 

  • Digital Marketers 
  • Business Owners and Entrepreneurs 
  • Freelancers 
  • Communication Professionals 
  • E-Commerce Professionals 
  • Marketing and Advertising Professionals 

Prerequisites of the Web and Email Copywriting Masterclass

There are no formal prerequisites for this Web and Email Copywriting Masterclass.

Web and Email Copywriting Masterclass​ Course Overview

Website copywriters are those who have expertise in writing high-quality text and material which is used for marketing a product or an idea. One needs to be very good at the text that you see in sponsored posts or Facebook ads and email newsletters. Generally, something that is placed online in order to promote or market the ideas and products is known as web copywriting. Email copywriting can be described as the actual copy of the words within the email subject lines and body content. It is used as a way to express an idea in order to convince a prospective consumer.

This Web and Email Copywriting Masterclass Course will help the delegates to master the art of copywriting that attracts, engages and influences readers. During this 1-day course, the delegates will achieve the skills required to learn the way copywriting boost results by using better search engine optimisation techniques. 

This Web and Email Copywriting Masterclass course covers the following topics:

  • Introduction to writing for digital channels
  • What is digital content?
  • The skimmers and scanners vs longer readers
  • Web usability research 
  • Breaking down the brief
  • Getting started with a digital mind-frame
  • Importance of keywords and phrases
  • How to sell a digital copy?

At the end of this training, delegates will be able to create emails and email campaigns that lead to enhanced and optimised results. They will also gain in-depth knowledge of creating the most effective web copy that appeals to visitors.

The Knowledge Academy’s Web and Email Copywriting Masterclass training illustrates the delegates on how to gain confidence for applying the best practices in the digital copy.

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What’s included in this Web and Email Copywriting Masterclass? 

  • World-Class Training Sessions from Experienced Instructors    
  • Web and Email Copywriting Certificate 
  • Digital Delegate Pack

Why choose us

Our Ottawa venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Ottawa is the capital city of Canada. It is located on the bank of the Ottawa River in the east of Southern Ontario province. It has an estimated population of 885,000 people. Ottawa is the fourth largest city in the world. The name of this city comes from the Algonquin word Odawa which means “to trade”. Education in Canada is mostly free and publicly funded. It is overseen by the federal, provincial and local governments, with the education within provincial jurisdiction and the curriculum overseen by the province. Education is compulsory in most provinces up to the age of 16. Parents can choose between sending their children to one of the public schools or they can sent them to a fee paying private school. Those who live in Ottawa and find that picking a secondary school is a fraught decision involving school zones and ratings. There are four main public school boards in Ottawa. One is English, one is English-Catholic, and one is French and another is French-Catholic. The Ottawa-Carleton District School Board which is the largest with 147 schools to oversee. The catholic school board has 85 schools, the Conseil des écoles catholiques du Centre-Est has 49 schools and the Conseil des écoles publiques de l'Est de l'Ontario has 37 schools. Canada’s higher has a very good reputation. However there is no formal ranking system and students will often choose colleges and universities bases on geographic convenience and the reputation of a particular course. Ottawa is one of the best educates cities in Canada as it is believed that over half of the population have graduated from college or university. Ottawa has the highest per capita concentration of engineers, scientists, and residents with PhDs in Canada. The University of Ottawa was founded in 1848 and was the first higher education institute to be established in the city.  The university is a bilingual public university. The University of Ottawa is ranked in the top 300 universities in the world, coming in at number 284 and is a top 15 university in Canada.  The university has faculties in the following areas: arts, civil law, common law, education, engineering, post graduate studies, health sciences, medicine, science, social sciences and the school of management. Ottawa also has two main public colleges Algonquin College and La Cité collégiale. There are also 2 catholic universities in the city; Dominican University College and Saint Paul University.

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Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Web And Email Copywriting Masterclass | Digital Marketing Course - in Ottawa. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Web And Email Copywriting Masterclass | Digital Marketing Course - in Ottawa, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Web And Email Copywriting Masterclass | Digital Marketing Course - in Ottawa FAQs

Please arrive at the venue at 8:45am.
In this training, there are no formal prerequisites.
This course is designed for those who need to write or implement a copy for digital media such as a marketing executive, manager or copywriter who is looking to expand his/her experience and knowledge.
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The training fees for Web and Email Copywriting Course certification in Ottawa starts from CAD1695
The Knowledge Academy is the Leading global training provider for Web and Email Copywriting Course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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