Course information

Lead Generation Training Course Outline

Module 1: Introduction to Lead Generation

  • What is Lead Generation?
  • Need for Lead Generation
  • Lead Funnel
  • Mapping Lead Generation to Funnel
  • Building a Robust Lead Generation Plan

Module 2: Mechanics of Lead Generation

  • Landing Pages
  • Lead Capture Form
  • Offer
  • Call to Action

Module 3: Lead Generation Methods

  • Outbound Lead Generation
  • Inbound Lead Generation
  • Statistics on Inbound Vs Outbound Marketing

Module 4: Exploring Lead Generation Trends

  • Lead Generation Trends
  • Inbound Lead Generation Trends
  • Inbound Lead Generation Challenges

Module 5: Content Marketing

  • Challenges
  • Optimising Content Marketing for Lead Generation

Module 6: Search Engine and Website Optimisation

  • Challenges for Search Engine Optimisation
  • Optimising Search Engine for Lead Generation
  • Challenges for Website Optimisation
  • Optimising Website Optimisation for Lead Generation

Module 7: Social Media and Email Marketing

  • Challenges for Social Media 
  • Optimising Social Media Marketing for Lead Generation
  • Challenges for Email Marketing
  • Optimising Email Marketing for Lead Generation

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Who should attend this Lead Generation Training Course?  

This Lead Generation Course is ideal for individuals who wish to enhance their skills and knowledge in generating leads effectively. This course can benefit a wide range of professionals, including: 

  • Digital Marketers 
  • Sales Managers 
  • Entrepreneurs 
  • Marketing Managers 
  • Advertising Professionals 
  • Customer Relationship Managers 
  • E-commerce Managers 

Prerequisites of the Lead Generation Training Course 

There are no formal prerequisites for this Lead Generation Course.

Lead Generation Training Course Overview

Lead generation is a critical aspect of modern marketing strategies, playing a pivotal role in the success of businesses across industries. In today's highly competitive digital landscape, the ability to generate high-quality leads is indispensable. This Lead Generation Training Course, offered by The Knowledge Academy, is designed to equip professionals with the essential skills and knowledge needed to excel in the ever-evolving field of Digital Marketing.

Proficiency in Lead Generation is paramount for professionals seeking to thrive in the realm of Digital Marketing. This course is especially beneficial for marketing professionals, entrepreneurs, and anyone interested in enhancing their digital marketing skills.

The 1-day Lead Generation Training Course by The Knowledge Academy empowers delegates with practical knowledge and strategies to boost lead generation efforts. Delegates will gain insights into the latest dIgital Marketing techniques and tools essential for successful lead acquisition. Through hands-on exercises and real-world case studies, delegates will develop the skills needed to create effective Lead Generation campaigns and drive business growth.

Course Objectives:

  • To understand the fundamentals of Lead Generation in Digital Marketing
  • To explore advanced Lead Generation strategies and tactics
  • To learn to leverage Digital Marketing channels for lead acquisition
  • To create compelling lead magnets and landing pages
  • To analyse data and optimise Lead Generation campaigns
  • To harness the power of social media and content marketing for Lead Generation
  • To implement lead nurturing techniques to convert prospects into customers
  • To measure and report on lead generation ROI effectively

After completing this Lead Generation Training Course, delegates will be well-prepared to excel in the competitive landscape of Digital Marketing. They will gain the skills and knowledge needed to generate high-quality leads and pave the way for high-paying jobs.

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What’s included in this Lead Generation Training Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Lead Generation Certificate 
  • Digital Delegate Pack

Why choose us

Our Ottawa venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Ottawa is the capital city of Canada. It is located on the bank of the Ottawa River in the east of Southern Ontario province. It has an estimated population of 885,000 people. Ottawa is the fourth largest city in the world. The name of this city comes from the Algonquin word Odawa which means “to trade”. Education in Canada is mostly free and publicly funded. It is overseen by the federal, provincial and local governments, with the education within provincial jurisdiction and the curriculum overseen by the province. Education is compulsory in most provinces up to the age of 16. Parents can choose between sending their children to one of the public schools or they can sent them to a fee paying private school. Those who live in Ottawa and find that picking a secondary school is a fraught decision involving school zones and ratings. There are four main public school boards in Ottawa. One is English, one is English-Catholic, and one is French and another is French-Catholic. The Ottawa-Carleton District School Board which is the largest with 147 schools to oversee. The catholic school board has 85 schools, the Conseil des écoles catholiques du Centre-Est has 49 schools and the Conseil des écoles publiques de l'Est de l'Ontario has 37 schools. Canada’s higher has a very good reputation. However there is no formal ranking system and students will often choose colleges and universities bases on geographic convenience and the reputation of a particular course. Ottawa is one of the best educates cities in Canada as it is believed that over half of the population have graduated from college or university. Ottawa has the highest per capita concentration of engineers, scientists, and residents with PhDs in Canada. The University of Ottawa was founded in 1848 and was the first higher education institute to be established in the city.  The university is a bilingual public university. The University of Ottawa is ranked in the top 300 universities in the world, coming in at number 284 and is a top 15 university in Canada.  The university has faculties in the following areas: arts, civil law, common law, education, engineering, post graduate studies, health sciences, medicine, science, social sciences and the school of management. Ottawa also has two main public colleges Algonquin College and La Cité collégiale. There are also 2 catholic universities in the city; Dominican University College and Saint Paul University.

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Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Lead Generation Course in Ottawa. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Lead Generation Course in Ottawa, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Lead Generation Course in Ottawa FAQs

Lead generation is the process of identifying and attracting potential customers or leads for your products or services. It involves initiating consumer interest and capturing their contact information for further marketing and sales efforts.
Content marketing is crucial for lead generation as it provides valuable information to your target audience, establishes your expertise, and builds trust. Content such as blogs, ebooks, and webinars can attract and engage potential leads.
Popular lead generation channels include social media, email marketing, content marketing, search engine optimisation (SEO), and paid advertising. The effectiveness of each channel depends on your target audience and business objectives.
Optimise your website by creating clear and compelling calls-to-action, implementing user-friendly forms, and ensuring that your website is mobile-responsive. Additionally, provide valuable content that addresses your audience's pain points.
This Lead Generation Course is crucial for equipping individuals with the knowledge and skills to attract and convert potential customers, driving business growth. It provides practical insights into effective strategies, ensuring delegates can navigate the complexities of lead generation in today's competitive market.
There are no formal pre-requisites to attend this Lead Generation Training Course.
Anyone who wants to be more persuasive, convincing, and influential to others can attend this Lead Generation Training Course.
The Lead Generation Training Course includes world-class training sessions led by experienced instructors, a Lead Generation Certificate upon course completion, and a digital delegate pack.
This duration of this Lead Generation Course is of 1 day.
SEO is critical for lead generation as it helps your website rank higher in search engine results. This increased visibility can attract organic traffic, resulting in more potential leads discovering your products or services.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The training fees for Lead Generation Course certification in Ottawa starts from CAD1695
The Knowledge Academy is the Leading global training provider for Lead Generation Course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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