Course information

Google Tag Manager Masterclass Course Outline

Module 1: Fundamentals

  • Introduction to Google Tag Manager
  • Reasons to Start Using Google Tag Manager
  • Product Marketing Tools

Module 2: Set Up

  • How Does Google Tag Manager Work?
  • Create a Blog
  • Create an Account with Google Tag Manager(GTM)
  • Google Tag Manager Interface

Module 3: Google Tag Manager

  • Introduction to Tag
  • Create Tag
  • Triggers and Variables
  • Preview and Debug Containers

Module 4: Track Tags

  • Page View Triggers
  • Link Tags
  • Event Tracking

Module 5: Organise the Interface

  • User Management
  • Folders

Module 6: Publish a Tag and the Data Layer

  • Creating Environments in Google Tag Manager
  • Data Layer
  • Variables in the Data Layer

Module 7: Advanced Tracking

  • Implementing Custom Events 

Show moredowndown

Who should attend this Google Tag Manager Masterclass?  

The Google Tag Manager Masterclass is tailored for individuals who want to enhance their proficiency in using Google Tag Manager effectively. This course can benefit a wide range of professionals, including: 

  • Digital Marketers 
  • Web Analysts 
  • Website Developers 
  • E-commerce Managers 
  • Content Managers 
  • Small Business Owners 
  • Data-Driven Professionals 

Prerequisites of the Google Tag Manager Masterclass 

There are no formal prerequisites for this Google Tag Manager Masterclass.

Google Tag Manager Masterclass Course Overview

Google Tag Manager is a tag management system that serves as an interface between a website or a mobile application and third-party monitoring devices. The only thing which you have to do is adding your tracking codes to GTM (Google Tag Manager) and while page loading, clicking and submitting forms, configure the rules and fire them whenever you want.

Google Tag Manager also allows to check the monitoring tags and ensure that they are activated anytime when you load a page or press a button. Another advantage of GTM is that you can change the tags and methods by modifying the source code of the website rather than only altering tags in the GTM user interface and posting improvements by a click of a mouse.

In this 1-day training, delegates will gain knowledge of the basic concepts of Google Tag Manager and its importance. Delegates will understand product marketing tools and how to set up Google Tag Manager. Delegates will attain an understanding of how to create Tag, Triggers and Variables.

This training will cover various concepts, such as:

  • Basics to Google Tag Manager
  • Product marketing tools
  • How does Google Tag Manager work?
  • How to create an account with Google Tag Manager (GTM)?
  • Google Tag Manager interface
  • Introduction to tag and creating the first tag
  • How to debug a tag?
  • How to track tags
  • How to organise the interface?
  • How to publish a tag and the data layer?

At the end of this training, delegates will also understand how to do event tracking and form tracking. Delegates will attain the knowledge of creating environments in Google Tag Manager.

Show moredowndown

What’s included in this Google Tag Manager Masterclass? 

  • World-Class Training Sessions from Experienced Instructors    
  • Google Tag Manager Masterclass Certificate 
  • Digital Delegate Pack

Why choose us

Our Toronto venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Toronto, a city in the Canadian province of Ontario, has an average population of roughly 2,615,000 spread across 243.33 square miles of land – making it the busiest and most populous region in the whole of Canada.  At The Knowledge Academy, we offer 50,000 classroom based training courses throughout the different areas of Toronto, in order to enhance people’s learning in an array of subject areas.  Education in Canada is generally funded by federal, provincial, and local governments; the system is divided into primary, secondary and post-secondary education and is operated under provincial jurisdiction.  On the whole, there are 190 days in a school year, starting in September and ending towards the last Friday of June.  Some popular and highly regarded universities in Canada include: the University of Toronto (notable alumni including: William Lyon Mackenzie King, Vincent Massey, Donald Sutherland and Lesra Martin), the University of British Columbia (notable alumni including: Eddie Peng, Justin Trudeau and Nardwuar the Human Serviette), and the University of Alberta (notable alumni including: Dayo Wong, George Stanley and Beverley McLachlin).  With its massively diverse citizenry and education options, it is hard to solely categorise the formation of its education system; it is also the home site to four publicly funded K12 school boards, a publicly funded religious K12 school board, a range of K12 private and prepatory school and a plethora of other religious, vocational, career and specialist schools.  As French is a commonly spoken language in Canada, there are also a number of public school boards designed for French language students.  Regarding religious schools, there are a number of Christian, Islamic and Jewish schools based in Toronto, all of which offering a slightly different educational system to their students and are tailored to best suit a specific religion.  With non-public schooling in mind, there are also a variety of religious non-public school boards spread throughout Toronto, namely the Board of Jewish Education of Toronto and the Toronto Adventist District School Board.  

Show moredown

Address

100 King St W,

Toronto,

ON M5X 1A9,

First Canadian Place, 

T: +1 6474932992

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Google Tag Manager Masterclass | Digital Marketing Course in Toronto. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Google Tag Manager Masterclass | Digital Marketing Course in Toronto, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

tailored_learning_experience

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

budget

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

team_building

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

monitor_progress

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Google Tag Manager Masterclass | Digital Marketing Course in Toronto FAQs

Please arrive at the venue at 8:45am.
In this Google Tag Manager Masterclass training, there are no formal prerequisites.
The Knowledge Academy's Google Tag Manager Masterclass is designed for anyone who wants to attain the knowledge of Digital Analytics, Web Analytics, Digital Marketing and Google Tag Manager.
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The training fees for Google Tag Manager Certification certification in Toronto starts from CAD1695
The Knowledge Academy is the Leading global training provider for Google Tag Manager Certification.
Show more down

Why choose us

icon

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

icon

Many delivery methods

Flexible delivery methods are available depending on your learning style.

icon

High quality resources

Resources are included for a comprehensive learning experience.

barclays Logo
deloitte Logo
Thames Water Logo

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

santander logo
bmw Logo
Google Logo

Looking for more information on Digital Marketing Courses?

backBack to course information

Get a custom course package

We may not have any package deals available including this course. If you enquire or give us a call on +1 6474932992 and speak to our training experts, we should be able to help you with your requirements.

cross

OUR BIGGEST SPRING SALE!

Special Discounts

red-starWHO WILL BE FUNDING THE COURSE?

close

close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.

close

close

Press esc to close

close close

Back to course information

Thank you for your enquiry!

One of our training experts will be in touch shortly to go overy your training requirements.

close close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.