Course information

Google Ads Masterclass Outline

Module 1: Introduction to Google Ads

  • What are Google Ads?
  • Benefits of Using Google Ads
  • Method to Advertise on Google
  • How Does Google Ads Work?
  • How to Use Google Ads
  • Types of Google Ads
  • Use Google Keyword Planner for Ads
  • Google Ads Terms to Know

Module 2: Google Ads Basics

  • API Structure
  • Entity Relationships
  • Versioning
  • Changing and Inspecting Objects
  • Retrieving Objects
  • Resource Metadata
  • Call Structure
  • Mutates

Module 3: Account Management

  • Creating an Account
  • Linking to Manager Accounts
  • List Accessible Accounts
  • Get Account Hierarchy
  • Managing User Access
  • Change Status and Event Service

Module 4: Ad Management

  • Introduction to Ad Management
  • Ad Types
  • Create and Mutate Ads
  • Responsive Search and Customisation
  • Upgraded URLs
  • Dynamic Search Ads
  • Responsive Display and Search Ads

Module 5: Create Campaigns

  • Add Campaigns
  • Display Expansion on Search Campaigns
  • Campaign Groups
  • Create Ad Groups

Module 6: Bidding

  • Strategy Types and Status
  • Portfolio and Standard Bidding
  • Set Bids Manually
  • Manage Bid Modifiers

Module 7: Conversion Management

  • Create Conversion Actions
  • Conversion Action Types
  • Upload Click and Call Conversions
  • Enhanced Conversions
  • Custom Conversion Variables
  • Conversion Value Rules
  • Conversion Goals

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Who should attend this Google Ads Certification Course?

The Google Ads Training Course is designed for professionals who want to gain expertise in creating, managing, and optimising advertising campaigns using Google Ads. A variety of professionals can benefit from this Google Ads Course, such as:

  • Digital Marketers
  • E-commerce Professionals
  • Public Relations Specialists
  • Social Media Managers
  • Content Creators
  • Advertising Professionals
  • Marketing Coordinators

Prerequisites of the Google Ads Certification Course

There are no formal prerequisites for this Google Ads Certification.

Google Ads Certification Course Overview

Google Ads is a platform for paid advertising that operates under the Pay-Per-Click (PPC) marketing model. It is an effective method of attracting qualified traffic, or good-fit customers, to the company looking for goods and services similar to what they provide. It enables you to develop and distribute well-timed advertisements to your target market via desktop and mobile.

This Google Ads Training aims to provide delegates with the core concepts of using the Google Ads platform to promote their products as per public demand. Delegates will learn about account management for creating accounts and managing account hierarchies programmatically. Obtaining the required skills for advertising the business enables individuals with job and growth opportunities in various fields.

The Knowledge Academy’s 1-day comprehensive Google Ads Course on Google Ads will provide delegates with the working knowledge of Google Ads to establish and manage paid search campaigns. This Google Ads Course will be delivered by our highly professional and skilled trainers with years of teaching experience on Digital Marketing Courses and will equip delegates with the best practices to advertise the product.

Course Objectives:

  • To send a pre-populated customer ID to the Google Ads API to create an account
  • To handle background authentication tasks and establish a new campaign
  • To target a specific keyword on Google and make a bid on the keyword
  • To generate and share well-timed ads among the target audience
  • To promote the business and rank organically for a search term
  • To supply a request that retrieves a single resource instance

At the end of this Google Ads Course, the delegates will be able to create strategic and successful paid search campaigns for business benefits. They will also be able to gain more clicks, impressions, and conversions by spending a minimum cost on the product advertisement.

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What’s included in this Google Ads Masterclass Course?

  • World-Class Training Sessions from Experienced Instructors     
  • Google Ads Certificate             
  • Digital Delegate Pack

Why choose us

Our Toronto venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Toronto, a city in the Canadian province of Ontario, has an average population of roughly 2,615,000 spread across 243.33 square miles of land – making it the busiest and most populous region in the whole of Canada.  At The Knowledge Academy, we offer 50,000 classroom based training courses throughout the different areas of Toronto, in order to enhance people’s learning in an array of subject areas.  Education in Canada is generally funded by federal, provincial, and local governments; the system is divided into primary, secondary and post-secondary education and is operated under provincial jurisdiction.  On the whole, there are 190 days in a school year, starting in September and ending towards the last Friday of June.  Some popular and highly regarded universities in Canada include: the University of Toronto (notable alumni including: William Lyon Mackenzie King, Vincent Massey, Donald Sutherland and Lesra Martin), the University of British Columbia (notable alumni including: Eddie Peng, Justin Trudeau and Nardwuar the Human Serviette), and the University of Alberta (notable alumni including: Dayo Wong, George Stanley and Beverley McLachlin).  With its massively diverse citizenry and education options, it is hard to solely categorise the formation of its education system; it is also the home site to four publicly funded K12 school boards, a publicly funded religious K12 school board, a range of K12 private and prepatory school and a plethora of other religious, vocational, career and specialist schools.  As French is a commonly spoken language in Canada, there are also a number of public school boards designed for French language students.  Regarding religious schools, there are a number of Christian, Islamic and Jewish schools based in Toronto, all of which offering a slightly different educational system to their students and are tailored to best suit a specific religion.  With non-public schooling in mind, there are also a variety of religious non-public school boards spread throughout Toronto, namely the Board of Jewish Education of Toronto and the Toronto Adventist District School Board.  

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Address

100 King St W,

Toronto,

ON M5X 1A9,

First Canadian Place, 

T: +1 6474932992

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Google Ads Certification in Toronto. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Google Ads Certification in Toronto, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Google Ads Certification in Toronto FAQs

Google Ads is a platform for paid advertising that operates under the Pay-Per-Click (PPC) marketing model in which an advertiser pays per click or impression (CPM) on an ad.
Search ad campaigns, display ad campaigns, video ad campaigns, app ad campaigns, and shopping ad campaigns are the different campaign types to display ads on the Google result pages.
Google Ads uses a bidding system where advertisers compete for ad placement. The bid, along with other factors like Quality Score, determines ad rank and placement.
While bidding on essential elements, you should focus on clicks for search and display ads, impressions, conversions, and views for video ads only.
You can set a daily or campaign-level budget in Google Ads, specifying the maximum amount you're willing to spend. The platform will try to stay within your budget while maximising exposure.
Google Ads is for advertisers who want to promote their products/services, while Google AdSense is for website owners who want to display ads on their sites and earn money when users interact with those ads.
Yes, you can target specific locations, from countries down to specific zip codes, ensuring your ads reach your intended audience.
While having a website is generally recommended, you can use Google Ads to drive calls to your business or promote a specific product without a website.
Yes, you can target demographics such as age, gender, and household income to tailor your ads to specific audience segments.
The delegates in this Google Ads Certification Training Course learn the fundamentals of Google Ads, including account management, ads administration, bidding strategies, and enhanced conversions. The course also covers upgraded URLs, responsive search, and cross-account bidding.
The training fees for Google Ads Certification certification in Toronto starts from CAD1695
The Knowledge Academy is the Leading global training provider for Google Ads Certification.
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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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