Course information

Ecommerce Strategy Masterclass​ Course Outline

 

Module 1: Fundamentals

  • Introduction to E-Commerce
  • E-Business Model
  • Significance of eLegalDoc

Module 2: Strategic Market Analysis

  • Market Segmentation
  • Online Target Marketing
  • Targeting Strategies
  • Niche Market - Small Business
  • Technology Adoption Life Cycle Model
  • eLegalDoc Customers and Services
  • Competitive Analysis
  • Positioning

Module 3: E-Marketing

  • E-Business and E-Marketing Strategies
  • E-Business Marketing
  • E-Marketing Tactics
  • Search Engine Marketing

Module 4: Recommendations

  • Website Strategies
  • Website Design Essentials
  • Online Promotion Campaigns
  • Targeted Marketing Programs
  • Trust Building Strategies

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Who should attend this Ecommerce Strategy Masterclass?

The Ecommerce Strategy Masterclass is tailored for individuals and professionals looking to enhance their understanding and proficiency in the field of online retail. This course can benefit a wide range of professionals, including: 

  • Business Owners 
  • E-Commerce Managers 
  • Marketing Professionals 
  • Project Managers 
  • Digital Strategists 
  • Product Managers 
  • Consultants and Freelancers 

Prerequisites of the Ecommerce Strategy Masterclass

There are no formal prerequisites for this Ecommerce Strategy Masterclass.

Ecommerce Strategy Masterclass​ Course Overview

E-Commerce marketing is a way of generating sales by building, and growing awareness of the goods and service offers on an online store or business. The E-Commerce strategy determines the purpose and main principles for the accomplishment of a goal. It does not describe in detail what you need to do on a daily or monthly basis. Still, seldom it is an excellent concept to explain some of the milestones an organisation requires to accomplish to attain the level of an objective. For certain companies, an E-Commerce approach is a strategic plan for some organisations; the E-Commerce strategy is part of a broader strategy for these organisations. (e.g. for a traditional retailer to develop an electronic distribution portal or a consumer products company fascinated in developing a new alternative go-to-market channel.

In this 1-day training, delegates will gain knowledge of the basic concepts of E-Commerce marketing and its importance. Delegates will understand the role of E-business model and eLegalDoc in digital marketing. Delegates will attain an understanding of strategic marketing analysis.

This training will cover various concepts, such as:

  • Introduction to e-commerce
  • Significance of elegaldoc
  • Online target marketing
  • How to analysis the competitors?
  • E-business & E-marketing strategies
  • Search engine marketing
  • Tools for website designing 
  • How to promote a product online?

At the end of this training, delegates will also understand how to build trust on customers using the internet. Delegates will attain the knowledge of various tactics of E-Commerce marketing.

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What’s included in this Ecommerce Strategy Masterclass? 

  • World-Class Training Sessions from Experienced Instructors    
  • Ecommerce Strategy Masterclass Certificate 
  • Digital Delegate Pack

Why choose us

Our Ottawa venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Ottawa is the capital city of Canada. It is located on the bank of the Ottawa River in the east of Southern Ontario province. It has an estimated population of 885,000 people. Ottawa is the fourth largest city in the world. The name of this city comes from the Algonquin word Odawa which means “to trade”. Education in Canada is mostly free and publicly funded. It is overseen by the federal, provincial and local governments, with the education within provincial jurisdiction and the curriculum overseen by the province. Education is compulsory in most provinces up to the age of 16. Parents can choose between sending their children to one of the public schools or they can sent them to a fee paying private school. Those who live in Ottawa and find that picking a secondary school is a fraught decision involving school zones and ratings. There are four main public school boards in Ottawa. One is English, one is English-Catholic, and one is French and another is French-Catholic. The Ottawa-Carleton District School Board which is the largest with 147 schools to oversee. The catholic school board has 85 schools, the Conseil des écoles catholiques du Centre-Est has 49 schools and the Conseil des écoles publiques de l'Est de l'Ontario has 37 schools. Canada’s higher has a very good reputation. However there is no formal ranking system and students will often choose colleges and universities bases on geographic convenience and the reputation of a particular course. Ottawa is one of the best educates cities in Canada as it is believed that over half of the population have graduated from college or university. Ottawa has the highest per capita concentration of engineers, scientists, and residents with PhDs in Canada. The University of Ottawa was founded in 1848 and was the first higher education institute to be established in the city.  The university is a bilingual public university. The University of Ottawa is ranked in the top 300 universities in the world, coming in at number 284 and is a top 15 university in Canada.  The university has faculties in the following areas: arts, civil law, common law, education, engineering, post graduate studies, health sciences, medicine, science, social sciences and the school of management. Ottawa also has two main public colleges Algonquin College and La Cité collégiale. There are also 2 catholic universities in the city; Dominican University College and Saint Paul University.

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Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Ecommerce Strategy Masterclass | Digital Marketing Course in Ottawa. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Ecommerce Strategy Masterclass | Digital Marketing Course in Ottawa, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Ecommerce Strategy Masterclass | Digital Marketing Course in Ottawa FAQs

Please arrive at the venue at 8:45am.
In this training, there are no formal prerequisites.
The Knowledge Academy's E-Commerce Strategy Masterclass is best suited for: • E-Commerce Managers • Project Managers • Website and Marketing Managers
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The training fees for Ecommerce Strategy Course certification in Ottawa starts from CAD1695
The Knowledge Academy is the Leading global training provider for Ecommerce Strategy Course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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