Course information

Digital Marketing Course Outline

This Digital Marketing Course will cover the following modules:

Module 1: Digital Marketing

  • What is Digital Marketing?
  • How it Evolved?
  • Impact of Digital Marketing on Business

Module 2: Planning, Strategy, and Testing

  • Online Campaign Planning
  • Digital Marketing Techniques
  • Campaign Strategy
  • Integrated Marketing
  • Multi-Channel Marketing

Module 3: Customer Experience and Usability

  • Customer Experience (CX) Marketing
  • User Experience (UX)
  • Sitemaps and Wireframes
  • Usability Testing

Module 4: Mobile Marketing

  • Introduction to Mobile Marketing
  • Advantages of Mobile Marketing
  • Key Challenges in Mobile Marketing
  • Success Factors in Mobile Marketing
  • Developing a Customer-led Mobile Strategy
  • Assessing the Role of Mobile Sites Vs Apps
  • Mobile User Acquisition
  • Building Loyalty and Customer Retention Through Mobile Channels
  • Tracking and Analytics
  • Conversion Rate Optimisation

Module 5: Content Strategy

  • Why Content is (still) Pivotal
  • Developing Content for Different Customer Segments
  • Content and SEO: Power of ‘In-Bound Marketing’
  • Developing a Content Plan

Module 6: Social Media

  • Social Media Overview
  • Facebook, LinkedIn, YouTube, Twitter
  • Google+
  • Successes and Pitfalls of Social Media

Module 7: Email Marketing

  • Why Permission is Everything?
  • How to Acquire Names and Email Addresses?
  • Testing Email for Continuous Improvement
  • E-Newsletters and Other Email Formats
  • Broadcast and Delivery Considerations
  • Successful Email Marketing: Case Studies

Module 8: Search Engine Marketing: SEO and PPC Defined

  • Introduction to Search Engine Marketing
  • Why is Search Engine Marketing So Crucial to Online Success?
  • Search Engine Optimisation
  • Pay Per Click
  • Integrating SEO and PPC

Module 9: Integrating Your Marketing Communications for Maximum ROI

  • Best Practices for Achieving ROI
  • Integrating Online and Offline Activity
  • 'Real-World' Integrated Campaigns

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Who should attend this Digital Marketing Masterclass?

The Digital Marketing Training Course is designed for individuals who want to gain comprehensive knowledge and skills in the field of Digital Marketing, covering various strategies and tactics used to promote products, services, and brands online. A variety of professionals can benefit from this course, such as:

  • Advertising Professionals
  • Social Media Managers
  • E-commerce Professionals
  • Marketing Consultants
  • Public Relations Specialists
  • Digital Marketers
  • Content Creators

Prerequisites of the Digital Marketing Course

There are no formal prerequisites for this Digital Marketing Training Course.

Digital Marketing Course Overview

In today's digital age, where nearly every aspect of life is influenced by the internet, Digital Marketing plays a pivotal role in connecting brands with potential consumers. From Analytics Managers to CRM Specialists, SEO Experts, and Social Media Managers, a strong grasp of Digital Marketing opens doors to a myriad of lucrative career opportunities.

The Digital Marketing Training Course is a comprehensive training course that delves into the dynamic world of online advertising and communication. Through various electronic media channels like social platforms, mobile devices, and search engines, this course equips professionals with the knowledge and skills needed to navigate the digital landscape effectively. This course also provides delegates with a well-rounded skill set in Digital Marketing, emphasising permission marketing, integration, multi-channel strategies, etc.

The course offered by The Knowledge Academy is a concise yet powerful 1-day course that empowers delegates with industry-standard knowledge and skills. This course focuses on optimising advertisements and Digital Marketing practices across various platforms and devices, ultimately improving customer usability. By delving into crucial topics such as SEO and the importance of quality content, delegates gain the knowledge required for effective customer engagement.

Course Objectives

  • To provide a comprehensive understanding of Digital Marketing fundamentals
  • To equip participants with the skills to effectively use various digital channels for promotion
  • To enable participants to optimise websites and enhance conversion rates
  • To teach effective Search Engine Optimisation (SEO) techniques for improved online visibility
  • To instruct participants in utilising social media and mobile marketing for broader reach
  • To empower participants to create and manage successful multi-channel Digital Marketing campaigns

At the end of this course, delegates will be able to build brand loyalty and customer retention through mobile channels. They will also be able to develop a customer-driven mobile strategy, assessing the role of mobile sites vs apps, tracking, analytics, and conversion rate optimisation.

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What’s included in this Digital Marketing Course?

  • World-Class Training Sessions from Experienced Instructors  
  • Digital Marketing Certificate           
  • Digital Delegate Pack

Why choose us

Our Mississauga venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Mississauga is the sixth largest city in Canada. It is in the south of the province of Ontario in the region of peel. The city is estimated to have a population of around 715,000 people. The rapid growth of this city is attributed to its proximity to Toronto. It was originally built as suburb of Toronto. Education in Canada is mostly free and publicly funded. It is overseen by the federal, provincial and local governments, with the education within provincial jurisdiction and the curriculum overseen by the province. Education is compulsory in most provinces up to the age of 16. Mississauga is served by the Peel District School Board, which operates the secular English speaking public schools. There is also a school board that runs the local catholic schools and a board that runs the French speaking schools in the area, one for the secular French schools and one for the catholic French schools. There are a number of schools in the area that offer specialised programs. These include the French immersion schools such as Clarkson Secondary School and Streetsville Secondary School. There are three schools in the areas that off a Regional Arts Program and two that offer a specialist sci-tech program for students who are gifted in these areas. There is also two schools that offer support for those studying for the international baccalaureate plus numerous other programs. Canada’s higher has a very good reputation. However there is no formal ranking system and students will often choose colleges and universities bases on geographic convenience and the reputation of a particular course. Mississauga is home to one of the three campuses run by the University of Toronto. This university is ranked as the 34th best university in the world and is the second highest ranked Canadian university in the rankings. The campus was established in 1967 and is the universities second largest division. It is home to 12,000 students. They have 15 academic departments and pupils can choose from 148 programs to participate in from 89 areas of study. Students can study both undergraduate and graduate programs on this campus. This campus also has an excellent research environment that has helped the staff and researchers become internationally recognised for their work. The university includes Institutes for Management and Innovation, and Communication, Culture, Information and Technology.

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Address

Robert Speck 2
2 Robert Speck Parkway
Suite 750
Mississauga
Ontario
L4Z 1H8

T: +1 6474932992

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Marketing Courses | Digital Marketing Training in Mississauga. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Digital Marketing Courses | Digital Marketing Training in Mississauga, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Digital Marketing Courses | Digital Marketing Training in Mississauga FAQs

Digital Marketing is the process of delivering advertisements through digital channels, including websites, mobile apps, emails, and other electronic media.
Taking these courses can boost your career by equipping you with in-demand skills and knowledge in online advertising, analytics, and strategy, making you more competitive and versatile in the job market.
Taking our course will boost your career by equipping you with the skills and knowledge needed to excel in the rapidly evolving digital landscape. Whether you're a seasoned professional or just starting, this course will provide valuable insights, enhance your job prospects, and open doors to various Digital Marketing roles.
There are no prerequisites for attending this Digital Marketing Course.
This Digital Marketing Certification Training includes online campaign planning, diverse digital marketing techniques, campaign strategy formulation, integrated and multi-channel marketing, Customer Experience (CX) marketing, User Experience (UX) design, creation of sitemaps and wireframes, and usability testing to optimise online engagement and conversions.
These courses teach skills such as Search Engine Optimisation (SEO), Pay-Per-Click (PPC) advertising, content marketing, social media management, email marketing, and data analytics.
Industries that benefit significantly from digital marketing skills include e-commerce, technology, healthcare, education, finance, and entertainment.
Absolutely, Digital Marketing offers a plethora of career opportunities across various industries. With our Digital Marketing Course, you'll gain the expertise needed to pursue roles like Digital Marketing Manager, SEO Specialist, Social Media Strategist, and more, making it an ideal choice for career advancement.
The Knowledge Academy is a coveted training provider which offers multiple courses, comprehensive course content, experienced instructors, flexible learning options, and industry recognition, making it a reliable choice for attending a course on Digital Marketing.
The training fees for Digital Marketing Course certification in Mississauga starts from CAD1695
The Knowledge Academy is the Leading global training provider for Digital Marketing Course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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Digital Marketing Package

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5 courses

Total without package:  CAD8475

Package price:  CAD5095 (Save CAD3380)

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