Course information

Data Analytics for Marketing Professional Course Outline

Module 1: Fundamentals

  • Introduction to Data Analysis
  • Who is Customer?
  • What is the Significance of Data and Analytical Teams in an Organization?

Module 2: Consumer Behavior and Marketing Strategy

  • Principles of Consumer Behavior
  • Introduction to Consumer Behavior on the Basis for Marketing Strategy
  • Overview of Marketing Strategy

Module 3: Get to Know Data

  • Data Mining Methods
  • Variable Types
  • Frequency Table
  • Descriptive Statistics
  • Steps to Make a Frequency Table
  • Descriptive Statistics
  • Steps to Descriptive Statistics Analysis

Module 4: Modelling Techniques

  • What is Predictive Modelling Using Regression?
  • How to Create Scorecards?
  • Significance of Predictive Modelling in Campaign Performance
  • How to Use Predictive Models?

Module 5: Segmentation Methods and Techniques

  • What are Segments?
  • Description Between Descriptive and Predictive
  • Introduction to Cluster Analysis to Create Segments

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Who should attend this Data Analytics for Marketing Professional Course?

The Data Analytics for Marketing Professional Training Course in Tucson is designed for individuals in the field of marketing who are looking to enhance their analytical skills and leverage data-driven insights to make informed decisions. This course can benefit a wide range of professionals, including: 

  • Marketing Analysts
  • Digital Marketers
  • Marketing Managers
  • Brand Managers
  • Advertising Professionals
  • Market Researchers
  • Sales and Business Development Professionals

Prerequisites of the Data Analytics for Marketing Professional Course

There are no formal prerequisites for this Data Analytics for Marketing Professional Training Course.

Data Analytics for Marketing Professional Course Overview

Data analysis of marketing is a methodology in which the business can consider all the market knowledge to come up with a marketing strategy. For every business in Tucson, it is an essential activity. It also explains how effectively one can make use of the latest marketing techniques in the business. It shows previous success and results. One needs to know that when they are an investor or an entrepreneur.

Professionals across various marketing domains, including digital marketers, market researchers, and marketing managers, should aim to master data analytics. It enables them to make informed decisions, tailor campaigns, and maximize ROI.

In this 1-day training in Tucson by The Knowledge Academy, delegates will gain knowledge of the basic concepts of data analysis for marketing and its importance. Delegates in Tucson will understand the principles of consumer behavior. Delegates will also attain the experience of data mining methods.

Course Objectives:

  • To understand the fundamentals of data analytics in marketing
  • To learn various data analysis techniques and tools applicable to marketing scenarios
  • To explore methods for collecting, cleaning, and analyzing marketing data
  • To interpret data insights to drive informed marketing decisions
  • To develop skills in visualizing data for effective communication within marketing teams
  • To implement data-driven strategies to improve marketing campaigns and ROI

At the end of this training, delegates will also understand the difference between descriptive and predictive modelling. In addition, they will also understand how to utilize the predictive models and cluster analysis.

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What’s included in this Data Analytics for Marketing Professional Course?

  • World-Class Training Sessions from Experienced Instructors   
  • Data Analytics for Marketing Professional Certificate
  • Digital Delegate Pack

Why choose us

Our Tucson venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Tucson is located within Arizona in Pima County just 60 miles north of the U.S-Mexico border. Also known as the Old Pueblo it is the county seat of Pima County, home to an estimated 527,972 people as of 2104 making it the second biggest populated city within Arizona. Topeka has a relatively high unemployment rate of 06.40% which has been decreased over the year by 0.70% from the year before when the unemployment rate was 07.10% whilst the average rate for Arizona cities is 06.00%. Education within Tucson is very important as it is the second biggest school district with regards to enrolment figures within Arizona. As well as having the highest enrolment figure for one of the secondary schools within the United States. The school districts which provide schools for students include one main on this being the Tucson Unified School District which has 115 schools within preschool, elementary, middle and high school as well as ten other school districts. There are also 14 charter schools and 15 private schools. The universities and colleges within Tucson can vary from private to public. Currently there are 13 institutions within Tucson however some universities are not based within the area but have branch or satellite campuses, for example the University of Phoenix which has four campus and the Pima Community college which has ten campuses, other institutions include the Art Institute of Tucson, The Art Center Design College, Brown Mackie College, Arizona State University's College of Public Service & Community Solutions, Prescott College and the University of Arizona. All the universities and colleges offer different degrees and programs, within a number of different subjects which depends on the institution.

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Address

Best Western Plus Tucson Airport
6801 S. Tucson Blvd
Tucson
Arizona
85756

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Data Analytics For Marketing Professional | Digital Marketing Course in Tucson. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Data Analytics For Marketing Professional | Digital Marketing Course in Tucson, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Data Analytics For Marketing Professional | Digital Marketing Course in Tucson FAQs

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The training fees for certification in Tucson starts from $1295
The Knowledge Academy is the Leading global training provider for .
Please see our courses available in Tucson
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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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