Course information

Data Analytics for Marketing Professional Course Outline

Module 1: Fundamentals

  • Introduction to Data Analysis
  • Who is Customer?
  • What is the Significance of Data and Analytical Teams in an Organization?

Module 2: Consumer Behavior and Marketing Strategy

  • Principles of Consumer Behavior
  • Introduction to Consumer Behavior on the Basis for Marketing Strategy
  • Overview of Marketing Strategy

Module 3: Get to Know Data

  • Data Mining Methods
  • Variable Types
  • Frequency Table
  • Descriptive Statistics
  • Steps to Make a Frequency Table
  • Descriptive Statistics
  • Steps to Descriptive Statistics Analysis

Module 4: Modelling Techniques

  • What is Predictive Modelling Using Regression?
  • How to Create Scorecards?
  • Significance of Predictive Modelling in Campaign Performance
  • How to Use Predictive Models?

Module 5: Segmentation Methods and Techniques

  • What are Segments?
  • Description Between Descriptive and Predictive
  • Introduction to Cluster Analysis to Create Segments

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Who should attend this Data Analytics for Marketing Professional Course?

The Data Analytics for Marketing Professional Training Course in Sacramento is designed for individuals in the field of marketing who are looking to enhance their analytical skills and leverage data-driven insights to make informed decisions. This course can benefit a wide range of professionals, including: 

  • Marketing Analysts
  • Digital Marketers
  • Marketing Managers
  • Brand Managers
  • Advertising Professionals
  • Market Researchers
  • Sales and Business Development Professionals

Prerequisites of the Data Analytics for Marketing Professional Course

There are no formal prerequisites for this Data Analytics for Marketing Professional Training Course.

Data Analytics for Marketing Professional Course Overview

Data analysis of marketing is a methodology in which the business can consider all the market knowledge to come up with a marketing strategy. For every business in Sacramento, it is an essential activity. It also explains how effectively one can make use of the latest marketing techniques in the business. It shows previous success and results. One needs to know that when they are an investor or an entrepreneur.

Professionals across various marketing domains, including digital marketers, market researchers, and marketing managers, should aim to master data analytics. It enables them to make informed decisions, tailor campaigns, and maximize ROI.

In this 1-day training in Sacramento by The Knowledge Academy, delegates will gain knowledge of the basic concepts of data analysis for marketing and its importance. Delegates in Sacramento will understand the principles of consumer behavior. Delegates will also attain the experience of data mining methods.

Course Objectives:

  • To understand the fundamentals of data analytics in marketing
  • To learn various data analysis techniques and tools applicable to marketing scenarios
  • To explore methods for collecting, cleaning, and analyzing marketing data
  • To interpret data insights to drive informed marketing decisions
  • To develop skills in visualizing data for effective communication within marketing teams
  • To implement data-driven strategies to improve marketing campaigns and ROI

At the end of this training, delegates will also understand the difference between descriptive and predictive modelling. In addition, they will also understand how to utilize the predictive models and cluster analysis.

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What’s included in this Data Analytics for Marketing Professional Course?

  • World-Class Training Sessions from Experienced Instructors   
  • Data Analytics for Marketing Professional Certificate
  • Digital Delegate Pack

Why choose us

Our Sacramento venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Sacramento is situated near central valley at the joining of the Sacramento River and the American River, as well as it being the capital city of California it is also the sixth largest city within California and is home to around 485,199 people within 2014. Sacramento also has a metropolitan population of an estimated 2,414, 783 in 2010 therefore ranking it in third place as the largest metropolitan population within California. Sacramento is also the seat to the government of Sacramento County, and America’s most diverse city as of Harvard University civil rights project in 2002. There are a number of different types of schools, which are public, private or independent, the independent schools within Sacramento include the Waldorf School and the Sacramento Country Day School which was run by the California Association of Independent Schools as opposed to being one of the Roman Catholic Independent schools. The Public schools include Natomas Unified School District, Twin Rivers Unified School District, Sacramento City Unified School District and Elk Grove Unified School District. Some of the Universities within the city include Sacramento State (California State University, Sacramento) and University of California. Sacramento State University plays a big part in the education of students, as of 2004 they enrolled roughly 22,555 undergraduates within the eight colleges it operates. There is also a few universities with campuses in Sacramento which include the McGeroge School of law – University of Pacific, National University, Western Seminary and the University of San Francisco. All of the Universities offer students different types of courses and degrees some of which include graduate, undergraduate, bachelors, masters and doctoral degrees. Subjects can also differ depending on the institution with regards to public health sciences, administration, project management, business, sciences, law, counselling, education, mathematics, engineering, arts, sports and many more. Sacramento also consists of different schools which practise religion, these being an Islamic school the Masjid Annur, Christian schools such as the Sacramento Adventist Academy and the Capital Christian School as well as a Jewish school which is the Shalom School.

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Address

Sacremento, California

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Data Analytics For Marketing Professional | Digital Marketing Course in Sacramento. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Data Analytics For Marketing Professional | Digital Marketing Course in Sacramento, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

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Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Data Analytics For Marketing Professional | Digital Marketing Course in Sacramento FAQs

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The training fees for certification in Sacramento starts from $1295
The Knowledge Academy is the Leading global training provider for .
Please see our courses available in Sacramento
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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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