Course information

Data Analytics for Marketing Professional Course Outline

Module 1: Fundamentals

  • Introduction to Data Analysis
  • Who is Customer?
  • What is the Significance of Data and Analytical Teams in an Organization?

Module 2: Consumer Behavior and Marketing Strategy

  • Principles of Consumer Behavior
  • Introduction to Consumer Behavior on the Basis for Marketing Strategy
  • Overview of Marketing Strategy

Module 3: Get to Know Data

  • Data Mining Methods
  • Variable Types
  • Frequency Table
  • Descriptive Statistics
  • Steps to Make a Frequency Table
  • Descriptive Statistics
  • Steps to Descriptive Statistics Analysis

Module 4: Modelling Techniques

  • What is Predictive Modelling Using Regression?
  • How to Create Scorecards?
  • Significance of Predictive Modelling in Campaign Performance
  • How to Use Predictive Models?

Module 5: Segmentation Methods and Techniques

  • What are Segments?
  • Description Between Descriptive and Predictive
  • Introduction to Cluster Analysis to Create Segments

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Who should attend this Data Analytics for Marketing Professional Course?

The Data Analytics for Marketing Professional Training Course in Salt Lake City is designed for individuals in the field of marketing who are looking to enhance their analytical skills and leverage data-driven insights to make informed decisions. This course can benefit a wide range of professionals, including: 

  • Marketing Analysts
  • Digital Marketers
  • Marketing Managers
  • Brand Managers
  • Advertising Professionals
  • Market Researchers
  • Sales and Business Development Professionals

Prerequisites of the Data Analytics for Marketing Professional Course

There are no formal prerequisites for this Data Analytics for Marketing Professional Training Course.

Data Analytics for Marketing Professional Course Overview

Data analysis of marketing is a methodology in which the business can consider all the market knowledge to come up with a marketing strategy. For every business in Salt Lake City, it is an essential activity. It also explains how effectively one can make use of the latest marketing techniques in the business. It shows previous success and results. One needs to know that when they are an investor or an entrepreneur.

Professionals across various marketing domains, including digital marketers, market researchers, and marketing managers, should aim to master data analytics. It enables them to make informed decisions, tailor campaigns, and maximize ROI.

In this 1-day training in Salt Lake City by The Knowledge Academy, delegates will gain knowledge of the basic concepts of data analysis for marketing and its importance. Delegates in Salt Lake City will understand the principles of consumer behavior. Delegates will also attain the experience of data mining methods.

Course Objectives:

  • To understand the fundamentals of data analytics in marketing
  • To learn various data analysis techniques and tools applicable to marketing scenarios
  • To explore methods for collecting, cleaning, and analyzing marketing data
  • To interpret data insights to drive informed marketing decisions
  • To develop skills in visualizing data for effective communication within marketing teams
  • To implement data-driven strategies to improve marketing campaigns and ROI

At the end of this training, delegates will also understand the difference between descriptive and predictive modelling. In addition, they will also understand how to utilize the predictive models and cluster analysis.

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What’s included in this Data Analytics for Marketing Professional Course?

  • World-Class Training Sessions from Experienced Instructors   
  • Data Analytics for Marketing Professional Certificate
  • Digital Delegate Pack

Why choose us

Our Salt Lake City venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Salt Lake City is situated in the Wasatch Front within the north-central part of Utah, as well as it being the capital city of Utah is also one of two major urban areas within the Great Basins. SLC or Salt Lake as the city is otherwise known is the most populated city with Utah as it is home to an estimated 1,153,340 people as of 2014 as well as having a metropolitan population of around 2,423,912 people. Salt Lake City has 23 elementary, 5 middle and 3 high schools as well as a charter school. In 1847 the first classes for children within the Mormon families was held in a tent and now today salt city lake includes a number of catholic schools which include Rowland Hall-St. Mark's School which is Salt Lake City’s premier independent school and Judge Memorial Catholic High School. Some of the universities and colleges within Salt Lake City includes the LDS Business College, Westminster College, University of Utah, The Art Institute of Salt Lake City and the Salt Lake Community College. The University of Utah is renowned for the medical and research programs they run as well as holding the first artificial heart transplant within 1982 and it also worked alongside three other universities with ARPANET in 1969 where pioneer Ivan Sutherland had moved within the Computer Science department.

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Address

285 West Broadway
Salt Lake City
Utah
84101

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Data Analytics For Marketing Professional | Digital Marketing Course in Salt Lake City. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Data Analytics For Marketing Professional | Digital Marketing Course in Salt Lake City, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Data Analytics For Marketing Professional | Digital Marketing Course in Salt Lake City FAQs

Data analysis of marketing is a methodology in which the business can consider all the market knowledge to come up with a marketing strategy.
In this Data Analytics for Marketing training, there are no formal prerequisites.
This Data Analytics for Marketing training is designed for marketers who want to attain a better knowledge of analytical techniques and wants to work with systematic or data-related activities as part of their role.
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The training fees for Data Analytics for Marketing Professional certification in Salt Lake City starts from $1295
The Knowledge Academy is the Leading global training provider for Data Analytics for Marketing Professional.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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