Course information

AI Tools in Performance Marketing Training Course Outline

Module 1: Introduction to AI in Performance Marketing

  • AI Technologies and their Impact on Performance Marketing
  • Benefits and Limitations of AI in Performance Marketing
  • Key AI Tools for Performance Marketing

Module 2: AI-powered Targeting

  • Audience Segmentation and Targeting
  • Machine Learning and Predictive Analytics
  • Creating Targeted Campaigns Using AI-Powered Tools

Module 3: AI-powered Optimisation

  • Role of AI in Campaign Optimisation
  • Automated Bidding and Budget Allocation
  • Implementing AI-Powered Optimisation Strategies

Module 4: AI-powered Measurement and Attribution

  • Importance of Accurate Measurement and Attribution
  • Multi-Touch Attribution and AI-Powered Measurement
  • Implementing AI-Powered Measurement and Attribution Strategies

Module 5: Ethical Considerations in AI-Powered Performance Marketing

  • Ethical Implications of Using AI in Performance Marketing
  • Potential Biases in AI Algorithms and their Impact on Targeting and Optimisation
  • Ethical Guidelines for Using AI in Performance Marketing

Module 6: Advanced AI-Powered Performance Marketing Techniques

  • Advanced AI-Powered Techniques for Performance Marketing
    • Natural Language Processing
    • Image Recognition

Module 7: Implementing AI-Powered Performance Marketing in an Organisation

  • Key Considerations for Implementing AI-Powered Performance Marketing in an Organisation
    • Cost
    • Infrastructure
    • Talent
  • Developing a Roadmap for Implementing AI-Powered Performance Marketing

 

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Who should attend this AI Tools in Performance Marketing Training Course?

The AI Tools in Performance Marketing Training Course is tailored for professionals seeking to enhance their skills in the field of performance marketing using AI-driven technologies. This training is particularly relevant for the following professionals:

  • Digital Marketers
  • Marketing Managers
  • Data Analysts
  • E-commerce Managers
  • Content Strategists
  • Social Media Managers
  • Marketing Automation Specialists

Prerequisites of the AI Tools in Performance Marketing Training Course

There are no formal prerequisites for attending the AI Tools in Performance Marketing Training Course. However, a basic understanding of digital marketing concepts and familiarity with common marketing tools can be beneficial.

 

AI Tools in Performance Marketing Training Course Overview

Performance Marketing plays a pivotal role in keeping organisations competitive, and the integration of AI tools is indispensable for targeting the right audiences, optimising campaigns for improved ROI, and accurately measuring performance. Professionals in the marketing domain, especially those engaged in performance marketing, should prioritise mastering AI tools to stay competitive.

The importance of this subject lies in its ability to provide organisations with tangible benefits such as enhanced campaign performance and a competitive advantage. The course covers the latest AI technologies, offering insights into how these tools can improve targeting, optimisation, and measurement strategies for better marketing outcomes.

The 1-day AI Tools in Performance Marketing Course by the Knowledge Academy equips delegates with practical knowledge to leverage AI tools effectively. Delegates will gain insights into the latest AI technologies and their application in performance marketing, enhancing their targeting, optimisation, and measurement capabilities.

Course Objectives

  • To understand the role of AI tools in enhancing performance marketing efforts
  • To learn about the latest AI technologies and their application in marketing
  • To gain knowledge and skills for effective targeting, optimisation, and measurement strategies using AI tools
  • To empower professionals to implement AI tools in their organisations’ performance marketing campaigns
  • To provide practical insights into leveraging AI tools for improved ROI and campaign performance

Upon completion of this course, delegates will benefit from enhanced skills in utilising AI tools for Performance Marketing, contributing to improved campaign performance and ROI. Furthermore, they will gain insights into data-driven decision-making processes, bolstering their ability to strategise and execute effective marketing campaigns.

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What’s Included in this AI Tools in Performance Marketing Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • AI Tools in Performance Marketing Certificate
  • Digital Delegate Pack

Why choose us

Our Sacramento venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Sacramento is situated near central valley at the joining of the Sacramento River and the American River, as well as it being the capital city of California it is also the sixth largest city within California and is home to around 485,199 people within 2014. Sacramento also has a metropolitan population of an estimated 2,414, 783 in 2010 therefore ranking it in third place as the largest metropolitan population within California. Sacramento is also the seat to the government of Sacramento County, and America’s most diverse city as of Harvard University civil rights project in 2002. There are a number of different types of schools, which are public, private or independent, the independent schools within Sacramento include the Waldorf School and the Sacramento Country Day School which was run by the California Association of Independent Schools as opposed to being one of the Roman Catholic Independent schools. The Public schools include Natomas Unified School District, Twin Rivers Unified School District, Sacramento City Unified School District and Elk Grove Unified School District. Some of the Universities within the city include Sacramento State (California State University, Sacramento) and University of California. Sacramento State University plays a big part in the education of students, as of 2004 they enrolled roughly 22,555 undergraduates within the eight colleges it operates. There is also a few universities with campuses in Sacramento which include the McGeroge School of law – University of Pacific, National University, Western Seminary and the University of San Francisco. All of the Universities offer students different types of courses and degrees some of which include graduate, undergraduate, bachelors, masters and doctoral degrees. Subjects can also differ depending on the institution with regards to public health sciences, administration, project management, business, sciences, law, counselling, education, mathematics, engineering, arts, sports and many more. Sacramento also consists of different schools which practise religion, these being an Islamic school the Masjid Annur, Christian schools such as the Sacramento Adventist Academy and the Capital Christian School as well as a Jewish school which is the Shalom School.

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Address

Sacremento, California

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Artificial Intelligence Tools Training | AI Tools In Performance Marketing Training in Sacramento. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Artificial Intelligence Tools Training | AI Tools In Performance Marketing Training in Sacramento, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Team building opportunity

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The training fees for certification in Sacramento starts from $2495
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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

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