Course information

AI Tools in Performance Marketing Training Course Outline

Module 1: Introduction to AI in Performance Marketing

  • AI Technologies and their Impact on Performance Marketing
  • Benefits and Limitations of AI in Performance Marketing
  • Key AI Tools for Performance Marketing

Module 2: AI-powered Targeting

  • Audience Segmentation and Targeting
  • Machine Learning and Predictive Analytics
  • Creating Targeted Campaigns Using AI-Powered Tools

Module 3: AI-powered Optimisation

  • Role of AI in Campaign Optimisation
  • Automated Bidding and Budget Allocation
  • Implementing AI-Powered Optimisation Strategies

Module 4: AI-powered Measurement and Attribution

  • Importance of Accurate Measurement and Attribution
  • Multi-Touch Attribution and AI-Powered Measurement
  • Implementing AI-Powered Measurement and Attribution Strategies

Module 5: Ethical Considerations in AI-Powered Performance Marketing

  • Ethical Implications of Using AI in Performance Marketing
  • Potential Biases in AI Algorithms and their Impact on Targeting and Optimisation
  • Ethical Guidelines for Using AI in Performance Marketing

Module 6: Advanced AI-Powered Performance Marketing Techniques

  • Advanced AI-Powered Techniques for Performance Marketing
    • Natural Language Processing
    • Image Recognition

Module 7: Implementing AI-Powered Performance Marketing in an Organisation

  • Key Considerations for Implementing AI-Powered Performance Marketing in an Organisation
    • Cost
    • Infrastructure
    • Talent
  • Developing a Roadmap for Implementing AI-Powered Performance Marketing

 

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Who should attend this AI Tools in Performance Marketing Training Course?

The AI Tools in Performance Marketing Training Course is tailored for professionals seeking to enhance their skills in the field of performance marketing using AI-driven technologies. This training is particularly relevant for the following professionals:

  • Digital Marketers
  • Marketing Managers
  • Data Analysts
  • E-commerce Managers
  • Content Strategists
  • Social Media Managers
  • Marketing Automation Specialists

Prerequisites of the AI Tools in Performance Marketing Training Course

There are no formal prerequisites for attending the AI Tools in Performance Marketing Training Course. However, a basic understanding of digital marketing concepts and familiarity with common marketing tools can be beneficial.

 

AI Tools in Performance Marketing Training Course Overview

Performance Marketing plays a pivotal role in keeping organisations competitive, and the integration of AI tools is indispensable for targeting the right audiences, optimising campaigns for improved ROI, and accurately measuring performance. Professionals in the marketing domain, especially those engaged in performance marketing, should prioritise mastering AI tools to stay competitive.

The importance of this subject lies in its ability to provide organisations with tangible benefits such as enhanced campaign performance and a competitive advantage. The course covers the latest AI technologies, offering insights into how these tools can improve targeting, optimisation, and measurement strategies for better marketing outcomes.

The 1-day AI Tools in Performance Marketing Course by the Knowledge Academy equips delegates with practical knowledge to leverage AI tools effectively. Delegates will gain insights into the latest AI technologies and their application in performance marketing, enhancing their targeting, optimisation, and measurement capabilities.

Course Objectives

  • To understand the role of AI tools in enhancing performance marketing efforts
  • To learn about the latest AI technologies and their application in marketing
  • To gain knowledge and skills for effective targeting, optimisation, and measurement strategies using AI tools
  • To empower professionals to implement AI tools in their organisations’ performance marketing campaigns
  • To provide practical insights into leveraging AI tools for improved ROI and campaign performance

Upon completion of this course, delegates will benefit from enhanced skills in utilising AI tools for Performance Marketing, contributing to improved campaign performance and ROI. Furthermore, they will gain insights into data-driven decision-making processes, bolstering their ability to strategise and execute effective marketing campaigns.

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What’s Included in this AI Tools in Performance Marketing Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • AI Tools in Performance Marketing Certificate
  • Digital Delegate Pack

Why choose us

Our Phoenix venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Phoenix has around 1,500,000 inhabitants and is the largest and capital city of Arizona. The city is the most popular state capital in the United States and is the 13th largest popular metro area. In 40 years the population of the metro area has grown around 4% per annum.  Phoenix is part of the valley of the sun area and the Salt River valley. The city has many developed industries including, cattle farming, cotton, and citrus. Phoenix has 15 urban divided villages with separate planning commities, these areas are known as neighbourhoods including Ahwatukee, Foothills, Alhambra, Camelback East, Central City, Deer Valley, Desert View and Encanto.Phoenix is divided into 29 public school districts, within the districts there are 21 elementary school districts, 4 high school districts and 4 unified districts. There are around 27,000 students who attend phoenix high schools in the district making it the biggest schooling district in the country.Glendale Union high school districts has around 9 high school with the second largest district in the phoenix union. Glendale districts includes Apollo, Cortez, Glendale, Greenway and Moon Valley.Tempe Union High School District has around 13,000 students covering six comprehensive schools. High schools in the district include Compadre, Corona del Sol, Desert Vista, Marcos de Niza, McClintock, Mountain Pointe, and Tempe High School.Phoenix’s main higher education institutes Is the Arizona State University with its main campus in Tempe and several campuses in Phoenix. The university has around 72,000 enrolled students being the largest public university in the United States. The university offers courses including accountancy, physical sciences, neuroscience, forensics, graphic design and art history.Arizona’s only medical school is the University Of Arizona College Of Medicine has around 600 students located on two campuses, the Tucson campus and Phoenix campus. The university provides the curriculum for a four year program. The university does not offer international students the chance to study.

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Address

Pheonix

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Artificial Intelligence Tools Training | AI Tools In Performance Marketing Training in Phoenix. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Artificial Intelligence Tools Training | AI Tools In Performance Marketing Training in Phoenix, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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The training fees for certification in Phoenix starts from $2495
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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

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