Course information

AI Tools in Performance Marketing Training Course Outline

Module 1: Introduction to AI in Performance Marketing

  • AI Technologies and their Impact on Performance Marketing
  • Benefits and Limitations of AI in Performance Marketing
  • Key AI Tools for Performance Marketing

Module 2: AI-powered Targeting

  • Audience Segmentation and Targeting
  • Machine Learning and Predictive Analytics
  • Creating Targeted Campaigns Using AI-Powered Tools

Module 3: AI-powered Optimisation

  • Role of AI in Campaign Optimisation
  • Automated Bidding and Budget Allocation
  • Implementing AI-Powered Optimisation Strategies

Module 4: AI-powered Measurement and Attribution

  • Importance of Accurate Measurement and Attribution
  • Multi-Touch Attribution and AI-Powered Measurement
  • Implementing AI-Powered Measurement and Attribution Strategies

Module 5: Ethical Considerations in AI-Powered Performance Marketing

  • Ethical Implications of Using AI in Performance Marketing
  • Potential Biases in AI Algorithms and their Impact on Targeting and Optimisation
  • Ethical Guidelines for Using AI in Performance Marketing

Module 6: Advanced AI-Powered Performance Marketing Techniques

  • Advanced AI-Powered Techniques for Performance Marketing
    • Natural Language Processing
    • Image Recognition

Module 7: Implementing AI-Powered Performance Marketing in an Organisation

  • Key Considerations for Implementing AI-Powered Performance Marketing in an Organisation
    • Cost
    • Infrastructure
    • Talent
  • Developing a Roadmap for Implementing AI-Powered Performance Marketing

 

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Who should attend this AI Tools in Performance Marketing Training Course?

The AI Tools in Performance Marketing Training Course is tailored for professionals seeking to enhance their skills in the field of performance marketing using AI-driven technologies. This training is particularly relevant for the following professionals:

  • Digital Marketers
  • Marketing Managers
  • Data Analysts
  • E-commerce Managers
  • Content Strategists
  • Social Media Managers
  • Marketing Automation Specialists

Prerequisites of the AI Tools in Performance Marketing Training Course

There are no formal prerequisites for attending the AI Tools in Performance Marketing Training Course. However, a basic understanding of digital marketing concepts and familiarity with common marketing tools can be beneficial.

 

AI Tools in Performance Marketing Training Course Overview

Performance Marketing plays a pivotal role in keeping organisations competitive, and the integration of AI tools is indispensable for targeting the right audiences, optimising campaigns for improved ROI, and accurately measuring performance. Professionals in the marketing domain, especially those engaged in performance marketing, should prioritise mastering AI tools to stay competitive.

The importance of this subject lies in its ability to provide organisations with tangible benefits such as enhanced campaign performance and a competitive advantage. The course covers the latest AI technologies, offering insights into how these tools can improve targeting, optimisation, and measurement strategies for better marketing outcomes.

The 1-day AI Tools in Performance Marketing Course by the Knowledge Academy equips delegates with practical knowledge to leverage AI tools effectively. Delegates will gain insights into the latest AI technologies and their application in performance marketing, enhancing their targeting, optimisation, and measurement capabilities.

Course Objectives

  • To understand the role of AI tools in enhancing performance marketing efforts
  • To learn about the latest AI technologies and their application in marketing
  • To gain knowledge and skills for effective targeting, optimisation, and measurement strategies using AI tools
  • To empower professionals to implement AI tools in their organisations’ performance marketing campaigns
  • To provide practical insights into leveraging AI tools for improved ROI and campaign performance

Upon completion of this course, delegates will benefit from enhanced skills in utilising AI tools for Performance Marketing, contributing to improved campaign performance and ROI. Furthermore, they will gain insights into data-driven decision-making processes, bolstering their ability to strategise and execute effective marketing campaigns.

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What’s Included in this AI Tools in Performance Marketing Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • AI Tools in Performance Marketing Certificate
  • Digital Delegate Pack

Why choose us

Our Chicago venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Chicago is on Lake Michigan in Illinois; it is among the largest cities in the U.S.A with a population of 2,635,352. Famous for it’s architecture and skyscrapers such as the iconic John Hancock Center, and the neo-Gothic Tribune Tower. Chicago is also renowned for its museums, including the Art Institute of Chicago. Since the mid 19th century, Chicago has been the centre of higher education and research with several universities such as; the University of Chicago; Illinois Institute of Technology; Northwestern University; Loyola University Chicago; DePaul University and University of Illinois at Chicago.

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Address

One Magnificent Mile
980 North Michigan Avenue
Suite 1400
Chicago
Illinois
60611

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Artificial Intelligence Tools Training | AI Tools In Performance Marketing Training in Chicago. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Artificial Intelligence Tools Training | AI Tools In Performance Marketing Training in Chicago, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

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Artificial Intelligence Tools Training | AI Tools In Performance Marketing Training in Chicago FAQs

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The training fees for certification in Chicago starts from $2495
The Knowledge Academy is the Leading global training provider for .
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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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