Customer Insight Training Overview

Customer Insight Masterclass Course Outline

Module 1: Insight and What is Its Relationship with Business Success?

  • Origin of Marketing
  • Effect of Digital on Data
  • Effect of Digital on Marketing Decisions
  • Relationship Between Knowledge Management and Insight 

Module 2: What Customer Insight Includes?

  • Explored Number of Users and Customers and Their Value
  • What Product They Use?
  • Where Do They Come from? 
  • What are the Factors of Cause?
  • Number of Times They Come into Contact with You? 
  • Number of Interactions with You? 

Module 3: Developing Customer Insight

  • Main Sources of Offline Insight - CRM, Brand, Product, Channel Analytics, Research
  • Sources of Online Insight - Web and App Data and Its Analysis; Social Insight
  • Insight from Partnerships - Distributors, Aggregators and Affiliates
  • How Analysis Turns Data into Insight?
  • Integrating Multichannel Data to Produce a Picture of Multichannel Journeys

Module 4: Applications of Customer Insight

  • Planning
  • Managing and Optimising the Online/Offline Marketing Mix
  • Using Insight for Testing
  • Creative Techniques to Gain Customer Insight

Module 5: Planning and Managing Your Insight Capability and Activity

  • Stages of Development of Insight - A Maturity Model
  • Diffusion Cycle for Analytical and Insight Innovations
  • Prioritising the Development of Insight
  • Developing a Feasible, Cost-Effective, Innovative, Future-Proof Competitive Plan
  • Processes for Managing Customer Insight - Day to Day and Strategic
  • Governance and Data Quality Management

Module 6: Technology

  • Main Types of Solution in Data Management and Analytics
  • Integrating Solutions
  • Outsourcing
  • Case Study

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Who should attend this Customer Insight Masterclass?

The Customer Insight Masterclass is ideal for individuals and professionals looking to deepen their understanding of customer behaviour and preferences. This course can benefit a wide range of professionals, including: 

  • Marketing Managers 
  • Business Analysts 
  • Product Developers 
  • Customer Service Representatives 
  • Sales Managers 
  • Market Researchers 
  • Data Analysts 
  • CRM Managers 

Prerequisites of the Customer Insight Masterclass

There are no formal prerequisites for this Customer Insight Masterclass.

Customer Insight Masterclass Course Overview

Customer insight can be described as the understanding of the customer, depending on the behaviour of their experiences with the organisation, and their beliefs or requirements. Customer insight is so much distinct from research or raw data; instead, it is a multiple-view of consumers of the company that are taken from a strategic analysis of qualitative and quantitative data. Insights are the actionable motivations behind the wants and needs of customers which can be utilised to enhance features, generate new products and create consumer benefits.

This Customer Insight Masterclass Course will help delegates to learn the basics of customer insight. During this 1-day course, delegates can boost their value as well as their customers' value with customer insight. They will also get competitive benefits by understanding the behaviour and value of their customers.

This Customer Insight Masterclass course covers the following topics:

  • What is insight, and what is its relationship with business' success?
  • Origin of marketing
  • The effect of digital on data
  • What is the impact of digital on marketing decisions?
  • What does customer insight include?

At the end of this training, delegates will be able to plan the development of customer insight for their business, along with a marketing strategy. They will also gain in-depth knowledge of how to research, design and manage their activity confidently.

The Knowledge Academy's Customer Insight Masterclass training illustrates delegates on how to find out and determine the sources of insight and the way it provides competitive benefits.

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What’s included in this Customer Insight Masterclass? 

  • World-Class Training Sessions from Experienced Instructors    
  • Customer Insight Masterclass Certificate 
  • Digital Delegate Pack

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Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Customer Insight Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Customer Insight Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Customer Insight Training. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Customer Insight Training sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Customer Insight Training at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our Customer Insight Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Customer Insight Training FAQs

Customer insight can be described as the understanding of the customer, depending on the behaviour of buying, their experiences with the organisation, and their beliefs or requirements.
In this training, there are no formal prerequisites.
This Masterclass training is designed for managers or marketers who have a competency to create and evaluate a customer insight technique.
The following are the benefits: • Gain Insight • Reshape the Experience
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The training fees for Customer Insight Training certification in Philippines starts from $1295
The Knowledge Academy is the Leading global training provider for Customer Insight Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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