SAP Marketing Cloud Training Course Outline

Module 1: Introduction and Overview

  • Introduction to SAP Marketing Cloud
  • Architecture and User Provisioning
  • Business Roles and Authorisations
  • Steps to Implementation

Module 2: Consumer and Customer Profiling

  • Key Capabilities
  • Data Model and Merging Logic
  • Best Practices for Data Sources
  • Extensibility
  • Custom Fields and Custom Logic

Module 3: Segmentation

  • Key Capabilities
  • Target Groups
  • Segmentation Configuration
  • Creating Segmentation Profiles and Objects
  • Extensibility in Segmentation
  • Custom Fields, Custom Objects and Custom Views
  • Extensibility in Target Groups

Module 4: Scores

  • Introduction to Scores
  • Architecture and Components
  • Rule-Based Scores
  • Extensibility of Rule-Based Scores
  • Predictive Scores
  • Creating a Model Fit
  • Success Reporting
  • Extensibility of Predictive Scores

Module 5: Campaign Management

  • Introduction to Campaign Management
  • Campaign Types
  • Content Studio Features
  • Marketing Permissions
  • Suppression Rules
  • Extensibility
  • Marketing Areas in Campaign Execution
  • Integration
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Who should attend this SAP Marketing Cloud Training?

This SAP Marketing Cloud Course is designed for anyone who wants to learn about SAP Marketing Cloud. The following professionals can benefit from attending this SAP Course:

  • Marketing Managers
  • Digital Marketing Professionals
  • Campaign Managers
  • Customer Engagement Specialists
  • CRM (Customer Relationship Management) Professionals
  • Marketing Analysts
  • Marketing Automation Specialists
  • Customer Experience Managers

Prerequisites of the SAP Marketing Cloud Training

There are no formal prerequisites for the SAP Marketing Cloud Training Course. However, having a foundational understanding of marketing principles and concepts can be advantageous for delegates.

SAP Marketing Cloud Training Course Overview

SAP Marketing Cloud refers to a suite of software solutions and tools developed by SAP to revolutionise the way businesses plan, execute, and analyse their marketing activities. SAP Marketing Cloud is an integral part of the broader SAP Customer Experience (CX) suite, which is dedicated to delivering outstanding customer experiences across all touchpoints.

The significance of SAP Marketing Cloud proficiency lies in its ability to equip businesses and organisations with the tools and capabilities needed to create targeted, personalised marketing campaigns, measure their impact, and optimise marketing strategies. In an era where customer engagement is a top priority, professionals with expertise in SAP Marketing Cloud are highly sought after.

This 1-day SAP Marketing Cloud Training Course by The Knowledge Academy is designed to provide delegates with comprehensive, real-time insights into customer behaviour, enabling businesses to better understand their customers and personalise interactions across all channels throughout the customer journey. Delegates will acquire the knowledge and skills needed to boost conversion rates and cultivate customer trust effectively.

Course Objectives

  • To get an overview of SAP Marketing Cloud, its key features, and benefits
  • To learn to use the SAP Marketing Cloud to create and manage marketing campaigns
  • To use the SAP Marketing Cloud to segment and target customers
  • To understand the processes involved in using the SAP Marketing Cloud to measure and report on the performance of marketing campaigns
  • To prepare for a career in SAP Marketing Cloud consulting or implementation

By the end of this SAP Course, delegates will not only have a deep understanding of SAP Marketing Cloud but will also be well-prepared to apply this knowledge immediately in their professional roles.

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What’s included in this SAP Marketing Cloud Training?

  • World-Class Training Sessions from Experienced Instructors           
  • SAP Marketing Cloud Training Certificate         
  • Digital Delegate Pack
Hands-On Labs: Included as part of our online instructor-led delivery, these labs provide real-world exercises in a simulated environment guided by expert instructors to enhance your practical skills.
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Train Your Workforce

Looking for SAP Marketing Cloud Training in-house or onsite training in Ottawa? We specialise in corporate group training and bulk bookings for organisations of all sizes in Ottawa. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling to train your team.

Our Ottawa venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Ottawa is the capital city of Canada. It is located on the bank of the Ottawa River in the east of Southern Ontario province. It has an estimated population of 885,000 people. Ottawa is the fourth largest city in the world. The name of this city comes from the Algonquin word Odawa which means “to trade”. Education in Canada is mostly free and publicly funded. It is overseen by the federal, provincial and local governments, with the education within provincial jurisdiction and the curriculum overseen by the province. Education is compulsory in most provinces up to the age of 16. Parents can choose between sending their children to one of the public schools or they can sent them to a fee paying private school. Those who live in Ottawa and find that picking a secondary school is a fraught decision involving school zones and ratings. There are four main public school boards in Ottawa. One is English, one is English-Catholic, and one is French and another is French-Catholic. The Ottawa-Carleton District School Board which is the largest with 147 schools to oversee. The catholic school board has 85 schools, the Conseil des écoles catholiques du Centre-Est has 49 schools and the Conseil des écoles publiques de l'Est de l'Ontario has 37 schools. Canada’s higher has a very good reputation. However there is no formal ranking system and students will often choose colleges and universities bases on geographic convenience and the reputation of a particular course. Ottawa is one of the best educates cities in Canada as it is believed that over half of the population have graduated from college or university. Ottawa has the highest per capita concentration of engineers, scientists, and residents with PhDs in Canada. The University of Ottawa was founded in 1848 and was the first higher education institute to be established in the city.  The university is a bilingual public university. The University of Ottawa is ranked in the top 300 universities in the world, coming in at number 284 and is a top 15 university in Canada.  The university has faculties in the following areas: arts, civil law, common law, education, engineering, post graduate studies, health sciences, medicine, science, social sciences and the school of management. Ottawa also has two main public colleges Algonquin College and La Cité collégiale. There are also 2 catholic universities in the city; Dominican University College and Saint Paul University.

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Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led SAP Marketing Cloud Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

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Live classes

Join a scheduled class with a live instructor and other delegates.

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Interactive

Engage in activities, and communicate with your trainer and peers.

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Global Pool of the Best Trainers

We handpick from a global pool of expert trainers for our Online Instructor-led courses.

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Expertise

With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.

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Scalable Training Delivery

Access SAP Marketing Cloud Training in Ottawa delivered by one of the largest training providers, with scalable instructor-led classes, accessible worldwide.

Master SAP Marketing Cloud Training with a flexible yet structured approach that combines live, expert-led sessions and self-paced study. With Weekly one-to-one tutor support and consistently high pass rates, you’ll receive tailored guidance and achieve real results.

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Structured Yet Flexible Learning

Take part in scheduled, instructor-led sessions with real-time feedback, while enjoying the freedom to study independently. Interactive resources and progress tracking tools help you stay motivated and on target.

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Engaging & Interactive Training

Join dynamic live sessions featuring discussions, practical activities, and peer collaboration. Learn from SAP Marketing Cloud Training industry experts and reinforce your knowledge with self-paced modules—plus, connect with professionals in your field.

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Expert-Led Course

Gain valuable insight from experienced trainers during live sessions, and revisit course materials anytime to deepen your understanding. This method offers the ideal balance between expert guidance and independent learning.

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Global Training Accessibility

Access top-quality training across time zones—anytime, anywhere. Whether at home or on the go, our expert-led sessions and flexible study materials support your goals, and help you on the journey towards the certification.

Learn SAP Marketing Cloud Training through The Knowledge Academy’s Online Self-Paced Learning. This flexible and structured format supports your training goals and enables every professional to build skills with confidence.

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Flexible Learning

Access SAP Marketing Cloud Training resources 24/7 to maintain steady progress, complete regular assessments or tasks, and upskill effectively alongside work commitments.

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Expert-Developed Content

Our Online Course content is designed by experienced trainers to ensure accuracy, relevance, and practical value.

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Global Training Provider

Access SAP Marketing Cloud Training in Ottawa from a trusted global training provider delivering consistent learning to professionals worldwide.

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Cost-Effective Training

Benefit from the cost-effective SAP Marketing Cloud Training that delivers high-quality course content without compromising learning outcomes.

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Interactive LMS

Track performance, download resources, and receive AI-enabled support through The Knowledge Academy’s dedicated Learning Management System.

Package deals for SAP Marketing Cloud Training in Ottawa

Our training experts have compiled a range of course packages on a variety of categories in SAP Marketing Cloud Training, to boost your career. The packages consist of the best possible qualifications with SAP Marketing Cloud Training, and allows you to purchase multiple courses at a discounted rate.

SAP Marketing Cloud in Ottawa FAQs

What is SAP Marketing Cloud?

SAP Marketing Cloud is a cloud-based solution that enables businesses to deliver personalised marketing experiences by integrating customer data, analytics, and campaign management across various channels.

What are the benefits of taking this SAP Marketing Cloud Training?

The benefits of this course include mastering personalised marketing strategies, improving customer engagement, enhancing data-driven decision-making, and increasing your qualifications for roles in digital marketing and customer experience management.

What does SAP Marketing Cloud Certification aim to achieve?

The certification validates your ability to effectively use SAP Marketing Cloud to manage marketing campaigns, analyse customer behaviour, and deliver personalised marketing experiences.

Which individuals or roles require SAP Marketing Cloud Certification?

Marketing professionals, digital marketers, CRM specialists, and IT professionals involved in marketing technology and customer engagement strategies require this certification.

Are there any prerequisites to attend this SAP Marketing Cloud Training?

There are no formal prerequisites for the SAP Marketing Cloud Course. However, having a foundational understanding of marketing principles and concepts can be advantageous for delegates.

What is the significance of holding SAP Marketing Cloud Certification?

The certification enhances your credibility, demonstrates your expertise in personalised marketing, and improves your career prospects in digital marketing and customer experience roles.

What is included in this SAP Marketing Cloud Course?

This course comes with a 1-day training session from experienced trainers, a digital delegate pack, and a certificate upon completion of the course.

What is the duration of this SAP Marketing Cloud Course?

The duration of this course spans 1-day.

Do you offer 24/7 support for this SAP Marketing Cloud Course?

Yes. The Knowledge Academy offers 24/7 support for delegates before, during, and after this course.

Do you provide a self-paced SAP Marketing Cloud Training Course Online?

The Knowledge Academy provides flexible self-paced training for these courses. Self-paced training is beneficial for individuals who have an independent learning style and wish to study at their own pace and convenience.

What kind of jobs can I expect based on this SAP Marketing Cloud Course?

Jobs available after this course include Digital Marketing Specialist, SAP Marketing Cloud Consultant, CRM Manager, and Customer Experience Manager.

Do you provide corporate training for this SAP Marketing Cloud Course?

Yes, we offer tailored corporate training courses that can be customised to meet the specific needs of an organisation and its employees.

What will I learn in this SAP Marketing Cloud Training?

You’ll learn to manage customer data, create personalised marketing campaigns, analyse customer behaviour, and leverage SAP Marketing Cloud for optimised marketing strategies.

Who should attend these SAP Marketing Cloud Training Courses?

Marketing professionals, CRM specialists, digital marketers, and IT professionals looking to enhance their skills in marketing technology should attend this course.

Who should I contact if I am unable to access this SAP Marketing Cloud Course?

Should you encounter any difficulties accessing the course materials, our customer support team is available to assist and promptly resolve any issues you may encounter.

Why should I take this SAP Marketing Cloud Course?

The course equips you with the skills to optimise marketing strategies, improve customer engagement, and advance your career in digital marketing and CRM.

What is the qualification required for this SAP Marketing Cloud Training Course?

No formal qualifications are required, but a marketing or CRM systems background is beneficial.

What to do after this SAP Marketing Cloud Training Course?

After completing the course, consider obtaining SAP Marketing Cloud Certification. This will allow you to apply your skills to real-world marketing projects or further your expertise in advanced SAP modules.

Do you need SAP Certification before completing SAP Marketing Cloud Training?

No, prior SAP Certification is not required, but relevant experience or foundational knowledge of SAP systems can be beneficial.

What is the cost/training fees for SAP Marketing Cloud Training in Ottawa?

The training fees for SAP Marketing Cloud Training in Ottawa starts from CAD4295

Which is the best training institute/provider of SAP Marketing Cloud Training in Ottawa?

The Knowledge Academy is one of the Leading global training provider for SAP Marketing Cloud Training.

What are the best SAP Training courses in Ottawa?

Please see our SAP Training courses available in Ottawa

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

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