Course information

Twitter Marketing Masterclass​ Outline

Module 1: Getting Started

  • What is Twitter?
  • Why Do People Use Twitter?
  • Why Do Businesses Use Twitter?
  • Twitter as a Business Tool
  • Basic Functionality and Features
  • Timeline
  • Elements of a Tweet
  • Home Screen
  • Moments and Lists

Module 2: Introduction to Twitter Marketing

  • Connecting and Engaging
  • Setting Up a Twitter Account
  • Writing Tweets
  • Following People
  • Gaining Followers
  • Using Lists to Group People Together
  • Using Shortened Links to Track Tweet Popularity

Module 3: Twitter Business Strategy

  • Pros and Cons
  • Business Strategy Overview
  • Listen
  • Creating Your Plan
  • Setting Your Content Strategy
  • Implementation
  • How Often Should I Post?
  • Content Best Practices

Module 4: Twitter Account Management

  • Developing a Strategy
  • Steps to Successfully Managing Your Twitter Account
  • Managing Your Account Settings
  • What Hashtags Should I Use?
  • Importance of Good Content
  • Promoting Tweets
  • Do I Need a Lot of Followers?
  • Increasing Your Visibility
  • Monitoring and Responding

Module 5: Concepts of Twitter Marketing

  • Ecosystem Approach for Engagement on Twitter
  • Twitter Advanced Search
  • Introduction to Twitter Ads
  • Campaign, Ad Group and Creative Structure
  • Using Twitter Analytics to Drive Content
  • Twitter Automation

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Who should attend this Twitter Marketing Training Course?

The Twitter Marketing Course is designed for individuals and businesses seeking to enhance their online presence and effectively leverage Twitter for marketing purposes. This course can benefit a wide range of professionals, including: 

  • Small Business Owners
  • Marketing Professionals
  • Social Media Managers
  • Brand Managers
  • Communication Specialists
  • Public Relations Professionals
  • E-Commerce Entrepreneurs

Prerequisites of the Twitter Marketing Training Course

There are no formal prerequisites for this Twitter Marketing Training Course.

Twitter Marketing Masterclass​ Overview

Twitter stands out as a pivotal platform for real-time information, enabling users to remain abreast of the latest news, trends, and global events as they happen. Beyond just information dissemination, it offers unparalleled opportunities for engagement and networking, allowing direct communication between brands, public figures, and their vast audiences.

Twitter Marketing emerges as a potent means of promoting businesses and stands out as a predominant social media platform. Mastering it is crucial for professionals who aim to drive quality traffic to their blogs or establish a loyal follower base for their enterprises. When employed effectively, Twitter can foster a two-way communication channel, enabling businesses to engage with followers, track competitors, and gauge customer sentiments.

This course, of all the other Digital Marketing Courses offered by The Knowledge Academy, is designed to equip delegates with a thorough understanding of Twitter Marketing dynamics. Throughout this intensive 1-day course, delegates will delve into optimising Twitter accounts, harnessing its features for diverse objectives, discerning the nature of content to post, and pinpointing the right audience for interaction.

Course Objectives:

  • To equip delegates with advanced strategies for organic Twitter growth and engagement
  • To hone skills in creating compelling Twitter content that resonates with target audiences
  • To understand and apply Twitter analytics for data-driven marketing decisions
  • To master the nuances of Twitter advertising for maximised ROI
  • To cultivate strategies for effective brand representation and crisis management on Twitter

After completing the Twitter Marketing Training, delegates will be well-equipped to leverage Twitter as a powerful tool in their Digital Marketing arsenal. This course on Twitter Marketing opens up new avenues for professionals looking to excel in the field of Digital Marketing, ensuring their skills remain current and valuable in the industry.

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What’s included in this Twitter Marketing Masterclass? 

  • World-Class Training Sessions from Experienced Instructors    
  • Twitter Marketing Certificate 
  • Digital Delegate Pack

Why choose us

Our Ottawa venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Ottawa is the capital city of Canada. It is located on the bank of the Ottawa River in the east of Southern Ontario province. It has an estimated population of 885,000 people. Ottawa is the fourth largest city in the world. The name of this city comes from the Algonquin word Odawa which means “to trade”. Education in Canada is mostly free and publicly funded. It is overseen by the federal, provincial and local governments, with the education within provincial jurisdiction and the curriculum overseen by the province. Education is compulsory in most provinces up to the age of 16. Parents can choose between sending their children to one of the public schools or they can sent them to a fee paying private school. Those who live in Ottawa and find that picking a secondary school is a fraught decision involving school zones and ratings. There are four main public school boards in Ottawa. One is English, one is English-Catholic, and one is French and another is French-Catholic. The Ottawa-Carleton District School Board which is the largest with 147 schools to oversee. The catholic school board has 85 schools, the Conseil des écoles catholiques du Centre-Est has 49 schools and the Conseil des écoles publiques de l'Est de l'Ontario has 37 schools. Canada’s higher has a very good reputation. However there is no formal ranking system and students will often choose colleges and universities bases on geographic convenience and the reputation of a particular course. Ottawa is one of the best educates cities in Canada as it is believed that over half of the population have graduated from college or university. Ottawa has the highest per capita concentration of engineers, scientists, and residents with PhDs in Canada. The University of Ottawa was founded in 1848 and was the first higher education institute to be established in the city.  The university is a bilingual public university. The University of Ottawa is ranked in the top 300 universities in the world, coming in at number 284 and is a top 15 university in Canada.  The university has faculties in the following areas: arts, civil law, common law, education, engineering, post graduate studies, health sciences, medicine, science, social sciences and the school of management. Ottawa also has two main public colleges Algonquin College and La Cité collégiale. There are also 2 catholic universities in the city; Dominican University College and Saint Paul University.

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Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Twitter Marketing Course in Ottawa. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Twitter Marketing Course in Ottawa, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Twitter Marketing Course in Ottawa FAQs

Twitter Marketing involves using Twitter's platform to promote products, services, or brands, leveraging its unique features like tweets, hashtags, and trends to reach and engage with a broad audience.
Attending Twitter Marketing Training provides insights into effective strategies, enhances skills in crafting impactful content, and teaches the best practices for engaging with customers and analysing performance metrics on Twitter.
There are no formal prerequisites to attend this Twitter Marketing Certification Training.
Twitter Marketing Training Courses help in growing a business by teaching how to effectively reach target audiences, increase brand visibility, engage with customers, and use analytics to refine marketing strategies for better results.
Yes, we provide support via phone & email prior to attending, during and after the course.
In this Twitter Marketing Training, delegates will have 1-day intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.
The duration of this course is 1 day.
Once your booking has been placed and confirmed, you will receive an email or call regarding the course details and more.
The training fees for Twitter Marketing Course certification in Ottawa starts from CAD1695
The Knowledge Academy is the Leading global training provider for Twitter Marketing Course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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