Design and Create Engaging Content for Social Media Training Overview

Design and Create Engaging Content for Social Media Training Course Outline

Module 1: Developing a Content Marketing Strategy

  • Methods of Well-Executed Content Marketing
    • Big Misconception is that Content Marketing is Blogging
  • Perfect Content Marketing is Full Funnel
    • Top of the Funnel (TOFU) Content Marketing
    • Middle of the Funnel (MOFU) Content Marketing
    • Bottom of the Funnel (BOFU) Content Marketing
  • Perfect Content Marketing
    • Intent-Based
    • Ascension Focused
    • Segmented
    • Cross-Channel
    • Avatar-Based
  • Your Content Marketing Success Metrics
  • Lingo Used as a Content Marketer

Module 2: Plan

  • Mapping to Buyer Personas and Journeys
  • Developing Personas
  • Developing Brand Voice
  • Brainstorm
  • Types of Content
  • Content Mix
  • Content Food Groups
  • Editorial Calendars

Module 3: Create and Design

  • Hiring/Team Positions
  • Outlines
  • Editing Content
  • Three R's of Content Marketing
  • Content Design

Module 4: Publish and Promote

  • Content Repositories
  • Content Alerts and Strategy Docs
  • Promotion

Module 5: Measure

  • Content ROI Mystery
  • Metrics for Different Kinds of Content

Module 6: Develop an Effective Content Strategy

  • Understanding Brand Position and Voice
  • Creating a Content Calendar and Why it's Important
  • Publishing Content More Efficiently with Hootsuite

Module 7: Driving Engagement

  • Strategies that will Help Drive Engagement
  • How to Increase Engagement for Top Social Networks?
  • Must-Have Apps for Increasing Engagement

Module 8: Amplify Brand

  • Brand Amplification
  • Hashtags for Brand Awareness
  • How to Discover Trending Content?
  • Automatically Schedule Content

Module 9: Measuring Brand

  • How to Measure Social Efforts?
  • Finding the Needed Data with Hootsuite
  • See Social Analytics in Action
  • Step Campaign Checklist

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Who should attend this Design and Create Engaging Content for Social Media Training Course? 

The Design and Create Engaging Content for Social Media Training Course is tailored for individuals seeking to excel in the realm of social media content creation. This training is highly valuable for a diverse range of professionals, including:

  • Social Media Managers
  • Content Creators
  • Digital Marketers
  • Small Business Owners
  • Influencers and Bloggers
  • Marketing Managers
  • Graphic Designers

Prerequisites of the Design and Create Engaging Content for Social Media Training Course

There are no formal prerequisites required for the Design and Create Engaging Content for Social Media Training Course. However, a basic understanding of social media platforms and some familiarity with design concepts could be beneficial.

Design and Create Engaging Content for Social Media Training Course Overview

When developing content, consider engaging with and providing value to the audience in different ways other than simply selling and promoting items and services. Understanding what clients want is crucial to developing interesting content and scanning your environment to assess your competition, audience, platforms, trends, and resources. Our industry experts have curated this training to provide you with the knowledge and skills to create high-quality content and assets that can be shared across multiple channels. Organisations will create a sense of creating content that communicates with customers without selling or pitching their business but delivering high-quality information. Holding lucrative skills and knowledge of designing and creating engaging content for social media provides individuals with opportunities to work on highly paid job roles in multinational organisations.

In this 1-day Design and Create Engaging Content for Social Media Training course, delegates will learn how to implement a "full-funnel" content strategy that converts cold TOFU prospects into loyal buyers of even their most expensive products and services at the Bottom of the Funnel (BOFU). They will learn how to map out their buyer personas and buying stages, consider the types of content they'll need, define their brand voice, and brainstorm some solid ideas using various tips and techniques. Our highly professional and expert trainer will conduct this training and has years of experience in teaching Digital Marketing courses.

Course Objectives:

  • To build and create an effective content strategy
  • To write good copy that engages with the audience
  • To start content with relevant, engaging, and good quality image
  • To showcase your knowledge and expertise through blogging
  • To methodically optimise blog posts
  • To clearly and concisely explain to the customer what product is through content

After attending this training course, delegates will be capable of providing their prospects with the right information at the right time in the customer journey. They will also be able to use different social media platforms with different strategies for marketing their product through effective and engaging content writing.

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What’s Included in this Design and Create Engaging Content for Social Media Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Design and Create Engaging Content for Social Media Certificate
  • Digital Delegate Pack

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Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Design and Create Engaging Content for Social Media Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Design and Create Engaging Content for Social Media Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

What our customers are saying

Design and Create Engaging Content for Social Media Training FAQs

There are various tips to create engaging social media content such as get your own photos takes, show and don't tell, recycling your evergreen content into graphics, sharing client reviews, searching for the latest visual trends, hosting contests, tagging bloggers and influencers you have quoted in, etc.
There are no formal prerequisites for attending this Design and Create Engaging Content for Social Media Training course.
This Design and Create Engaging Content for Social Media Training course is suitable for anyone who wants to gain in-depth knowledge about designing and creating engaging content over different social media platforms with different strategies for each platform.
Videos, video stories, live videos, infographics, testimonials and reviews, announcements, contests, etc., are various forms of best and engageable content for social media.
Effective social media graphic design aids in brand awareness and links your target audience with your products and services. Using visuals on social media can help you raise brand awareness and, more importantly, enhance the engagement of your followers.
This course is [ ] day(s)
There are four types of social media content such as image, video, text, and audio.
During this 1-day training course, you will learn to build a community and engage young people in content creation. You will also learn to understand your target audience to generate digital content that will engage and benefit them, etc.
The training fees for Design and Create Engaging Content for Social Media Training certification in Canada starts from CAD1695
The Knowledge Academy is the Leading global training provider for Design and Create Engaging Content for Social Media Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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