Course information

Customer Retention Masterclass Course Outline

Module 1: Fundamentals

  • Introduction to Customer
  • Customer Retention and ‘Loyalty’
  • Importance of Customer Retention
  • Why Retention Needs Improvement?
  • Finding New Customers Procedure

Module 2: Retention Strategy

  • Surprise Gifts and Discounts
  • Customer Surveys
  • Customer Onboarding
  • Use Gamification
  • Keep Customers Informed
  • Be Personal

Module 3: Optimise User Experience by Removing Friction in the Customer Journey

  • Analytics Review of Digital Channels
  • Customer Journey Mapping
  • Full Site and App Functional Audit
  • Techniques of Measure and Evaluate Customer Retention and Loyalty

Module 4: Data Collection

  • Importance of Data Collection
  • Use Data to Customise/Personalise Website, Contact Centre, and Retail Interactions
  • Benefits of Knowing Your Customers

Module 5: Developing Contact Strategy for Customer Retention

  • Building a Successful Contact Strategy 
  • Segment Customer Base by Value and Engagement 

 

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Who should attend this Customer Retention Training? 

The Customer Retention Traning is tailored for individuals and businesses seeking to enhance their Customer Retention strategies and cultivate lasting relationships with their clientele. This course can benefit a wide range of professionals, including:

  • Marketing Professionals
  • Customer Service Representatives
  • E-commerce Managers
  • Sales Executives
  • Account Managers
  • Digital Marketing Specialists
  • CRM (Customer Relationship Management) Specialists

Prerequisites of the Customer Retention Training

There are no formal prerequisites for this Customer Retention Training.

Customer Retention Training Overview

In an increasingly competitive marketplace, the art and science of Customer Retention has proved helpful to many professionals in the Digital Marketing domain. While attracting new customers is vital, retaining existing ones ensures sustainable growth, brand loyalty, and consistent revenue streams. Customer Retention strategies not only help maintain a solid customer base but also strengthen brand reputation and foster lasting relationships.

Proficiency in Customer Retention is indispensable for businesses aiming for long-term success. Acquiring a new customer can cost up to five times more than retaining an existing one, emphasising the economic advantage of retention strategies. Professionals in roles such as Customer Service, Marketing, Sales, and Brand Management, as well as Business Owners and Entrepreneurs, should prioritise mastering customer retention.

This 1-day Customer Retention Training is meticulously curated to provide delegates actionable insights and practical tools to elevate their retention strategies. During this training, delegates will be introduced to proven methodologies, case studies, and interactive exercises to deepen their understanding of customer behaviour, loyalty programmes, and feedback mechanisms.

Course Objectives:

  • To equip delegates with proven strategies to boost customer loyalty
  • To understand key metrics and indicators for measuring retention success
  • To explore the role of effective communication in retaining clients
  • To analyse case studies for real-world retention insights and best practices
  • To master tools and platforms enhancing post-purchase customer engagement

After completing the Customer Retention Training, delegates will be equipped with the expertise to excel in Digital Marketing. They will possess the knowledge and tools to drive customer loyalty, optimise marketing efforts, and increase ROI. This course is a stepping stone to achieving a Digital Marketing Certification and advancing one's career in this dynamic field.

 

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What’s included in this Customer Retention Masterclass?

  • World-Class Training Sessions from Experienced Instructors    
  • Customer Retention Masterclass Certificate 
  • Digital Delegate Pack

Why choose us

Our Ottawa venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Ottawa is the capital city of Canada. It is located on the bank of the Ottawa River in the east of Southern Ontario province. It has an estimated population of 885,000 people. Ottawa is the fourth largest city in the world. The name of this city comes from the Algonquin word Odawa which means “to trade”. Education in Canada is mostly free and publicly funded. It is overseen by the federal, provincial and local governments, with the education within provincial jurisdiction and the curriculum overseen by the province. Education is compulsory in most provinces up to the age of 16. Parents can choose between sending their children to one of the public schools or they can sent them to a fee paying private school. Those who live in Ottawa and find that picking a secondary school is a fraught decision involving school zones and ratings. There are four main public school boards in Ottawa. One is English, one is English-Catholic, and one is French and another is French-Catholic. The Ottawa-Carleton District School Board which is the largest with 147 schools to oversee. The catholic school board has 85 schools, the Conseil des écoles catholiques du Centre-Est has 49 schools and the Conseil des écoles publiques de l'Est de l'Ontario has 37 schools. Canada’s higher has a very good reputation. However there is no formal ranking system and students will often choose colleges and universities bases on geographic convenience and the reputation of a particular course. Ottawa is one of the best educates cities in Canada as it is believed that over half of the population have graduated from college or university. Ottawa has the highest per capita concentration of engineers, scientists, and residents with PhDs in Canada. The University of Ottawa was founded in 1848 and was the first higher education institute to be established in the city.  The university is a bilingual public university. The University of Ottawa is ranked in the top 300 universities in the world, coming in at number 284 and is a top 15 university in Canada.  The university has faculties in the following areas: arts, civil law, common law, education, engineering, post graduate studies, health sciences, medicine, science, social sciences and the school of management. Ottawa also has two main public colleges Algonquin College and La Cité collégiale. There are also 2 catholic universities in the city; Dominican University College and Saint Paul University.

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Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Customer Retention Training in Ottawa. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Customer Retention Training in Ottawa, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Customer Retention Training in Ottawa FAQs

Customer Retention applies to the practices and actions that businesses and organisations pursue to overcome the amount of company defections. Customer Retention Certificates and training can be proof of mastery of these practices.
Yes, Customer Retention Courses are essential for any business focused on maintaining a loyal customer base. Customer Relation Training Courses provide valuable insights into effective retention strategies and customer satisfaction techniques. Successfully completing such courses and earning a Customer Retention Certificate demonstrates a commitment to excellence in customer service.
In this Customer Retention Training, there are no formal prerequisites.
This Customer Retention Training is specifically designed for those who are relatively new to customer retention as part of their job or where the company has expanded steadily by attracting customers. Customer Retention Courses are suitable for such professionals, aiming to retain their customers and boost the effectiveness of a marketing campaign.
The benefits of focusing on customer retention include enhancing loyalty, conducting comprehensive audits of site and app functionality, understanding the necessity for retention improvement, and developing a strategic contact plan to maintain the customer relationships.
The Knowledge Academy provides you with world-class training sessions from experienced instructors, a digital delegate pack and a certificate of completion.
The duration of this course spans across 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts.
The training fees for Customer Retention Training certification in Ottawa starts from CAD1695
The Knowledge Academy is the Leading global training provider for Customer Retention Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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