Campaign Planning Training Overview

Campaign Planning Masterclass Course Outline

Module 1: Fundamentals

  • Introduction to Campaign
  • Campaign Planning and its Benefits
  • Understanding What You are Promoting
  • Product’s Position in Market Place
  • Online and Offline Campaigns

Module 2: Objectives and Goals

  • SMART Objectives
  • How to Measure the Targets You Set?
  • Different Stages for Achieving Goals

Module 3: Target Audience

  • Defining Your Audience
  • Profiling and Segmentation Tools
  • Building Campaign Plan

Module 4: How to Attract Interest?

  • Fulfil Features and Advantages to Demands and Requirements
  • Writing a Plan That Works
  • How to Work Within a Budget?
  • Allocating Costs to Each Resource
  • Expecting Results and Payback

Module 5: Creating and Measuring Project Plan

  • Planning Templates
  • Requirement of Enabling
  • Analysing
  • Setting Appropriate Targets for Each Part of Your Campaign

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Who should attend this Campaign Planning Masterclass?

The Campaign Planning Masterclass is designed for individuals who are looking to enhance their skills and knowledge in the field of Campaign Planning and execution. This course can benefit a wide range of professionals, including: 

  • Marketing Professionals 
  • Advertising and Public Relations Professionals 
  • Business Owners 
  • Communication Specialists 
  • Digital Marketers 
  • Brand Managers 
  • Public Affairs Professionals 

Prerequisites of the Campaign Planning Masterclass  

There are no formal prerequisites for this Campaign Planning Masterclass.

Campaign Planning Masterclass​ Course Overview

A campaign plan is an integrated and organised communications plan for generating sales. Its goal is to attract the audience, and it usually has a focus on content marketing and an integrated media schedule. The marketing campaign plan is used to maximise the scope of online campaigns and attract new clients. More substantial organisations and businesses use campaigns for promotion. A stable digital marketing campaign plan has:

  • Definite and realistic objectives which you can be confident of achieving
  • The most suitable strategy for achieving these objectives against the competition
  • Details of the tactics and procedures required to turn the plan into action

In this 1-day training, delegates will gain knowledge of the basic concepts of Campaign Planning. Delegates will understand what they are promoting and the position of a product in the market place. Delegates will also attain the experience of how to set targets using SMART strategies.

This training will cover various concepts, such as:

  • Online and offline campaigns
  • SMART objectives
  • Different stages for achieving goals
  • Fulfil features and advantages to demands and requirements
  • Creating and measuring project plan

At the end of this training, delegates will also understand how to work within a budget. Delegates will gain knowledge of allocating costs for each element. They will even understand how to set the appropriate targets for each part of your campaign.

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What’s included in this Campaign Planning Masterclass? 

  • World-Class Training Sessions from Experienced Instructors    
  • Campaign Planning Masterclass Certificate 
  • Digital Delegate Pack

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Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Campaign Planning Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Campaign Planning Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

What our customers are saying

Campaign Planning Training FAQs

A campaign plan is an integrated and organised communications plan for generating sales. Its goal is to attract the audience, and it usually has a focus on content marketing and an integrated media schedule.
In this Campaign Planning Masterclass training, there are no formal prerequisites.
This Campaign Planning Masterclass training is designed for those who want to attain the skills and strategies of Campaign Planning.
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The training fees for Campaign Planning Training certification in Canada starts from CAD1695
The Knowledge Academy is the Leading global training provider for Campaign Planning Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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