Course information

BCS Practitioner Certificate in Digital Product Management Training Course Outline

Module 1: Effective Stakeholder Management and Communication Techniques

  • Role of the Product Manager
  • Identify Stakeholder Categories Using the Stakeholder Wheel
  • Apply Effective Methods to Communicate with Stakeholders at Various Levels
  • Apply the Power/Interest Grid to Categorise Stakeholders
  • Choose an Appropriate Stakeholder Management Strategy
  • Importance and Methods of Gaining Stakeholder Buy-in
  • Apply Problem Solving Techniques

Module 2: Analyse the Internal and External Environment and Undertake Market Analysis

  • Analyse the Business Environment Using an Appropriate Framework
  • Importance of Alignment Between Commercial Considerations and Overarching Business Strategy
  • How the Organisation’s IT Environment Supports Product Development, Delivery, and Marketing Activities?
  • Apply Legal Requirements, Legislation, and Organisational Guidelines Relevant to Digital Product Development
  • Prepare an Analysis Using Porter’s Value Chain
  • Apply Customer Research Methodologies Taking into Account the Diversity of the Target Market
  • Analyse the Market to Determine Its Size
  • Prepare and Monitor Budgets to Manage Costs and Maximise Revenue
  • Apply Data Analysis to Evaluate Research Findings

Module 3: Product Delivery Lifecycle

  • Create a Product Roadmap
  • Purpose of a Vision for the Product and the Organisation
  • Create and Apply Personas to Inform Decision Making
  • Analyse the Stages of the Product Delivery Lifecycle
  • Concept of Pivoting
  • Apply Risk Management Techniques Throughout the Product Delivery Lifecycle
  • Apply Appropriate Quality Assurance and Quality Control Methods
  • Choose Appropriate Testing Methods to Evaluate Compliance with Product Requirements
  • Analyse Metrics to Monitor Product Performance

Module 4: Product Development Techniques

  • Apply Prioritisation Techniques
  • Apply Product Development Techniques
  • Create Business Cases, User Stories, and Use Cases
  • Minimum Viable Product
  • Prototyping Approaches
  • What is Sustainable Product Development?
  • Key Features of Different Coding Languages and Use Terminology Associated with Coding

Module 5: Methods and Techniques of Marketing

  • Analyse the Different Types of User Acquisition Models
  • Concepts Used to Promote a Product into the Market
  • Digital Marketing Techniques
  • Advantages and Disadvantages of Various Advertising Methods

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Who Should Attend BCS Practitioner Certificate in Digital Product Management Training Course?

This training is designed for individuals who want to implement change within their organisation and advance their abilities in the realm of digital product management. It is well suited for:

  • Digital Product Managers
  • Product Owners
  • Agile Product Managers
  • Product Strategists
  • UX/UI Product Managers
  • Innovation Managers
  • Product Marketing Managers

Prerequisites of BCS Practitioner Certificate in Digital Product Management Training Course

There are no formal prerequisites for attending this BCS Practitioner Certificate in Digital Product Management Training Course.

BCS Practitioner Certificate in Digital Product Management Course Overview

Digital product management involves overseeing the entire lifecycle of digital products, from conception and development to launch and ongoing optimisation. Digital product managers play a crucial role in aligning product development with organisational goals, market demands, and user needs. This course provides learners with key concepts such as product lifecycle management, user-centric design, market analysis, and agile methodologies. This BCS training allows organisations to meet the needs of a diverse audience keen on mastering the skills necessary for successful digital product management. Holding excellent knowledge of the technical aspects of digital product management enables individuals to gain higher designations in multinational corporations and claim desired earnings.

In this 4-day Business Analysis certification, delegates will gain knowledge of managing digital products using suitable methods. Delegates will learn how to apply effective methods to communicate with stakeholders at various levels. They will also learn about prototyping approaches to get precise estimates for how parts of the product will be built. This course will be led by our highly skilled and professional instructor, who has years of experience in teaching BCS certification courses in the most effective manner.

Course Objectives

  • To understand the principles of digital product lifecycle management
  • To apply design methodologies in product development processes
  • To master agile methodologies for efficient product development practices
  • To develop strategic skills for crafting successful digital product initiatives
  • To foster effective communication within cross-functional teams
  • To navigate challenges and adapt strategies in the evolving digital landscape

After completing the BCS Practitioner Certificate in Digital Product Management Training Course, delegates will be equipped with a comprehensive skill set to excel in the dynamic realm of digital product management. They will also be able to apply user-centric design principles, conduct thorough market analyses, and implement agile methodologies for efficient and adaptive product development.

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What's Included this BCS Practitioner Certificate in Digital Product Management Training Course?

  • World-Class Training Sessions from Experienced Instructors   
  • BCS Practitioner Certificate in Digital Product Management Certificate
  • Digital Delegate Pack

BCS Practitioner Certificate in Digital Product Management Exam Information

  • Closed Book
  • Duration: 90 minutes
  • Format: Multiple Choice
  • Number of questions: 40
  • Pass Mark: 65%. (26/40)
  • Supervised

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Ottawa is the capital city of Canada. It is located on the bank of the Ottawa River in the east of Southern Ontario province. It has an estimated population of 885,000 people. Ottawa is the fourth largest city in the world. The name of this city comes from the Algonquin word Odawa which means “to trade”. Education in Canada is mostly free and publicly funded. It is overseen by the federal, provincial and local governments, with the education within provincial jurisdiction and the curriculum overseen by the province. Education is compulsory in most provinces up to the age of 16. Parents can choose between sending their children to one of the public schools or they can sent them to a fee paying private school. Those who live in Ottawa and find that picking a secondary school is a fraught decision involving school zones and ratings. There are four main public school boards in Ottawa. One is English, one is English-Catholic, and one is French and another is French-Catholic. The Ottawa-Carleton District School Board which is the largest with 147 schools to oversee. The catholic school board has 85 schools, the Conseil des écoles catholiques du Centre-Est has 49 schools and the Conseil des écoles publiques de l'Est de l'Ontario has 37 schools. Canada’s higher has a very good reputation. However there is no formal ranking system and students will often choose colleges and universities bases on geographic convenience and the reputation of a particular course. Ottawa is one of the best educates cities in Canada as it is believed that over half of the population have graduated from college or university. Ottawa has the highest per capita concentration of engineers, scientists, and residents with PhDs in Canada. The University of Ottawa was founded in 1848 and was the first higher education institute to be established in the city.  The university is a bilingual public university. The University of Ottawa is ranked in the top 300 universities in the world, coming in at number 284 and is a top 15 university in Canada.  The university has faculties in the following areas: arts, civil law, common law, education, engineering, post graduate studies, health sciences, medicine, science, social sciences and the school of management. Ottawa also has two main public colleges Algonquin College and La Cité collégiale. There are also 2 catholic universities in the city; Dominican University College and Saint Paul University.

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Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led BCS Practitioner Certificate In Digital Product Management Training in Ottawa. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's BCS Practitioner Certificate In Digital Product Management Training in Ottawa, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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What our customers are saying

BCS Practitioner Certificate In Digital Product Management Training in Ottawa FAQs

Digital product management involves overseeing the development, launch, and optimisation of digital products, such as software, applications, or online services.
Digital product management requires essential skills including market analysis, effective communication, proficiency in agile methodologies, user-centric design, and strategic thinking.
Digital product management is beneficial for organisations in achieving long-term success, delivering products that resonate with their target audience, and staying ahead of industry trends.
At the end of this training course, you will be able to map stakeholders in terms of their level of interest and influence them to support a project. They will also be able to implement user acquisition models that will enhance their career opportunities.
In this BCS Practitioner Certificate in Digital Product Management Training Course, you will learn about the role of a product manager, identifying stakeholder categories, applying effective methods to communicate with stakeholders, stakeholder management strategy, problem-solving techniques, analysing business environment, and other related concepts.
This course is [4] day(s)
The training fees for BCS Practitioner Certificate in Digital Product Management Training Course certification in Ottawa starts from CAD4295
The Knowledge Academy is the Leading global training provider for BCS Practitioner Certificate in Digital Product Management Training Course.
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