Sales Negotiation Training Overview

Sales Negotiation Training​ Course Outline

Module 1: Introduction to the Sales Negotiation and Sales Process

  • What is Sales Negotiation?
  • Key Sales Negotiation Skills
  • Skills Negotiating with Customers Requires
  • Listening and Communication Skills
  • Problem Solving Skills
  • Interpersonal Skills
  • Persuasion Skills
  • Customer Service Skills
  • Integrity

Module 2: Before Negotiation Begins

  • Introduction
  • Understand the Objectives Raised
  • Identify the Root of the Objection
    • Failure to Create Desire
    • Failure to Be Perceived as an Expert
  • Quantify Value
  • Adopt the Correct Attitude
  • Know Your Ultimate Conditions

Module 3: Guidelines for Successful Negotiation

  • Demonstrate Respect
  • Reaffirm the Value Statement
  • Define the Problem
  • Collaborate

Module 4: Strategies for Overcoming Objections

  • Overcoming Common Objections
  • Price
  • Selection of the Company over the Competition
  • Fear of Change
  • Timing
  • Need for Other Input
  • Personal Politics

Module 5: Sales Negotiation Training and Tips

  • Sales Negotiation Training Techniques for Teams
  • Common Sales Negotiation Strategies
  • Tools to be a Great Sales Negotiator
  • Sales Negotiation Tips

Module 6: Strategies for Getting to Agreement

  • Introduction
  • Positional Negotiators
  • Asserting Positions
  • Attacking the Ideas
  • Using Third Party
  • Changing the Paradigm

Module 7: After the Negotiation

  • When Agreement is Reached
  • When No Agreement is Reached
  • Making the Agreement Last

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Who should attend this Sales Negotiation Training Course?

Our Sales Negotiation Skills Course is designed to equip delegates with the essential skills and strategies necessary to excel in negotiating effectively during the sales process. This Sales Training Course is especially beneficial for these professionals:

  • Contract Managers
  • Sales Representatives
  • Business Development Executives
  • Entrepreneurs and Business Owners
  • Procurement Professionals
  • Account Executives
  • Sales Managers

Prerequisites of the Sales Negotiation Training Course

There are no formal prerequisites for the Sales Negotiation Course. However, a basic understanding of sales principles, negotiation skills, problem-solving and communication skills would be beneficial for the delegates.

Sales Negotiation Training Course Overview

Sales Negotiation is a formal discussion or series of discussions between buyers and sellers to make a sales deal. Possessing Sales Negotiation skills enable individuals to know customer needs, resolve clients' doubts, make more sales deals, and enhance profitability. Engaging in this Sales Negotiation Training not only enhances delegates' skills but also opens doors to numerous career advancement opportunities.

The knowledge gained through this training can pave the way for prestigious roles, including Sales Representative, Sales Virtual Webinar Specialist, Regional Sales Representative, Account Executive, and more. This training course not only enhances but also strengthens delegates' capacity to cultivate effective negotiation skills, which play a pivotal role in driving business success and fostering stronger client relationships.

The Knowledge Academy 1-day Sales Negotiation Course is designed by industry experts to provide the delegates with thorough knowledge about Sales Negotiation, Sales Negotiation techniques, and implementing them to close more sales deals. With a focus on hands-on learning and real-world scenarios, this course empowers delegates to not only master negotiation skills but also to confidently navigate complex sales situations, ultimately driving their professional success.

Course Objectives

  • To learn the fundamentals of Sales Negotiation, such as planning for negotiations, understanding the other party's needs and interests, building rapport, and using effective communication and persuasion techniques
  • To develop delegates' negotiation skills and knowledge, such as how to handle objections, make concessions, and close deals successfully
  • To increase delegates' confidence and motivation to negotiate effectively
  • To prepare delegates for success in Sales Negotiations
  • Use effective negotiation techniques to achieve desired outcome

At the end of this Sales Training Course, delegates gain comprehensive information about the Sales Negotiation techniques. They also upgrade their communication and listening skills, interpersonal skills, persuasion skills, and customer skills that will help them to convince hesitant customers to make a purchase.

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What’s included in this Sales Negotiation Skills Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Sales Negotiation Training Certificate
  • Digital Delegate Pack

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Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Sales Negotiation Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Sales Negotiation Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Sales Negotiation Training. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Sales Negotiation Training sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Sales Negotiation Training at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our Sales Negotiation Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Sales Negotiation Training FAQs

Sales Negotiation is the process in which parties work together to get the best possible agreement for buying and selling products and services. It ideally entails some back-and-forth conversations involving buyer concerns, concessions, established value, and compromise.
There are no formal prerequisites to sign up for this course. However, a basic understanding of sales principles, negotiation skills, problem-solving and communication skills would be beneficial for the delegates.
The main objective of this course is to train delegates on the various tools and techniques needed to be a great Sales Negotiator.
Preparation, information exchange, bargaining, conclusion, and execution are the five stages of a negotiation.
Completing a course on Sales Negotiation Course can be important for honing your skills, understanding sales psychology, and learning effective strategies for closing deals. It provides a structured way to learn techniques that you might not pick up on the job or through self-study.
Pursuing this Sales Negotiation certification brings in a ton of benefits like skill enhancement, credibility and a competitive advantage in the job market; confidence boost to handle various types of clients, and knowledge about the multiple complexities of negotiation and ways to make it easier and successful.
Attending this course will help you advance your selling and customer handling skills that will open many more career opportunities for you. The skills attained from the training will help you get many job roles such as Business Development Executive, Sales Executive, and many other reputed designations in your desired organisations.
During this course, you will learn essential topics such as positional negotiators, overcoming common objections, personal politics, etc. You will also learn about problem-solving skills, interpersonal skills, identifying the root of objections, and many other important topics that will help you become a skilled Sales Negotiator.
The training fees for Sales Negotiation Training certification in Belgium starts from €1195
The Knowledge Academy is the Leading global training provider for Sales Negotiation Training.
Please see our Sales Training courses available in Belgium
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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Sales Negotiation Training in Belgium

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