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Course Information

Sales Negotiation Training​ Course Outline

Module 1: Introduction to the Sales Negotiation and Sales Process

  • What is Sales Negotiation?
  • Key Sales Negotiation Skills
  • Skills Negotiating with Customers Requires
  • Listening and Communication Skills
  • Problem Solving Skills
  • Interpersonal Skills
  • Persuasion Skills
  • Customer Service Skills
  • Integrity

Module 2: Before Negotiation Begins

  • Introduction
  • Understand the Objectives Raised
  • Identify the Root of the Objection
    • Failure to Create Desire
    • Failure to Be Perceived as an Expert
  • Quantify Value
  • Adopt the Correct Attitude
  • Know Your Ultimate Conditions

Module 3: Guidelines for Successful Negotiation

  • Demonstrate Respect
  • Reaffirm the Value Statement
  • Define the Problem
  • Collaborate

Module 4: Strategies for Overcoming Objections

  • Overcoming Common Objections
  • Price
  • Selection of the Company over the Competition
  • Fear of Change
  • Timing
  • Need for Other Input
  • Personal Politics

Module 5: Sales Negotiation Training and Tips

  • Sales Negotiation Training Techniques for Team
  • Common Sales Negotiation Strategies
  • Tools to be a Great Sales Negotiator
  • Sales Negotiation Tips

Module 6: Strategies for Getting to Agreement

  • Introduction
  • Positional Negotiators
  • Asserting Positions
  • Attacking the Ideas
  • Using Third Party
  • Changing the Paradigm

Module 7: After the Negotiation

  • When Agreement is Reached
  • When No Agreement is Reached
  • Making the Agreement Last

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In this Sales Negotiation Training course, there are no formal prerequisites.


This Sales Negotiation Training course is ideal for anyone who wants to gain proper knowledge of negotiating successful sales deals.

Sales Negotiation Training​ Course Overview

Sales Negotiation is a formal discussion or series of discussions between buyers and sellers to make a sales deal. Possessing Sales Negotiation skills enable individuals to know customer needs, resolve clients' doubts, make more sales deals, and enhance profitability. Pursuing this Sales Negotiation Training will enhance delegates can get numerous excellent career advancement opportunities. The knowledge obtained from this training will lead them to acquire various reputed designations such as sales representative, sale virtual webinar, regional sales representative, account executive etc.

The Knowledge Academy 1-day Sales Negotiation Training course is designed by industry experts to provide the delegates with thorough knowledge about Sales Negotiation, Sales Negotiation techniques, and implementing them to close more sales deals. This training course will enhance the delegates’ ability to develop good negotiation skills contributing to their business success and building a better relationship with their clients. Delegates will also learn about tools to be a great sales negotiator, sales negotiation tips, making agreements last, etc. Our highly expert trainer with abundant knowledge will help delegates to gain the required expertise required for implementing sales negotiating strategies, closing more sales deals, and enhancing their productivity.

It also accommodates the delegates with more interesting topics, such as:

  • Identify the root of the objection
  • Reaffirm the value statement
  • Define the problem
  • Know ultimate conditions
  • Failure to create desire

At the end of this training course, delegates will be able to gain comprehensive information about the Sales Negotiation techniques. They will also upgrade their communication and listening skills, interpersonal skills, persuasion skills, and customer skills that will help them to convince hesitant customers to make a purchase.

Besides this Sales Negotiation Training course, the delegates can also opt for our other related courses such as Sales Bootcamp, Bid and Tender Management Skills, and many other training courses that can add a valuable skill to your career profile.

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  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor

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Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.


Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience


Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.


Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.


Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Sales Negotiation Skills FAQs


Sales Negotiation is the process in which parties work together to get the best possible agreement for buying and selling products and services.
In this Sales Negotiation Training course, there are no formal prerequisites.
This Sales Negotiation Training course is ideal for anyone who wants to gain proper knowledge of negotiating successful sales deals.
The main objective of the Sales Negotiation process is to reach an agreement that's acceptable to both seller and buyer.
Preparation, information exchange, bargaining, conclusion, and execution are the five stages of negotiation.
Attending this Sales Negotiation Training will help you advance your selling and customer handling skills that will open many more career opportunities for you. The skills attained from the training will help you get many job roles such as business development executive, sales executive, and many other reputed designations in your desired organisations.
During this Sales Negotiation Training course, you will learn essential topics such as positional negotiators, overcoming common objections, personal politics, etc. You will also learn about problem-solving skills, interpersonal skills, identifying the root of the objection, and many other important topics that will help you become a skilled sales negotiator.
The price for Sales Negotiation Skills certification in Belgium starts from €995
The Knowledge Academy is the Leading global training provider for Sales Negotiation Skills.
Please see our Sales Training courses available in Belgium

Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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