Sales Account Management and Development Training Overview

Sales Account Management and Development Training Course Outline

Module 1: Introduction to Sales Account 

  • What is Sales Account?
  • Importance of Sales Account
    • Reliability
    • Record Keeping
    • Transparency
    • New Leadership
    • Expansion
  • Advantages of Having a Sales Account 
  • Disadvantages of Sales Account

Module 2: Key Account Management (KAM)

  • What is a Key Account?
  • Benefits of Key Account Management
  • Difference Between Key Account Management and Selling
  • How to Hire Key Account Managers?
  • Key Account Management Plan 

Module 3: Sales Account Management Growth

  • What is the Difference Between Sales and Account Management?
  • Account Management Responsibilities
  • Sales Account Management Approach
  • Audit Sales Account Management Data
  • Steps for Better Sales Account Management

Module 4: Account Manager Skills

  • What are Account Manager Skills?
  • Enhance Your Account Manager Skills
  • Account Manager Skills in the Workplace
  • How to Highlight Your Account Manager Skills?

Module 5: Sales Account Management Best Practices

  • Understand What Qualifies as a Key Account  
  • Choose Your Account Managers Carefully 
  • Facilitate the Handoff from Sales 
  • Build a Detailed Customer Profile 
  • Add Value 
  • Champion Cross-Functional Collaboration 
  • Help Your Customers Succeed

Module 6: Introduction to Strategic Account Management

  • What is Strategic Account Management?
  • Strategic Account Management Process
  • Strategic Account Development Plan
  • Strategic Account Management Planning Tools
  • Strategic Account Management Best Practices

Module 7: Implementing Account Management

  • Essential Elements of a Successful KAM
  • Key Performance Indicators
  • KAM Implementation Milestones
  • KAM Implementation Checklist

Module 8: Account Development Manager

  • What is Account Development?
  • Key Responsibilities of Account Development Manager
  • How to Become an Account Development Manager?

Module 9: Sales and Account Development 

  • Sales and Account Development to Build Profitable Client Relationships
  • Equip Sales Teams for Success
  • Utilise Strategic Sales Actions
  • Deliver on Sales Promises
  • Account Management and Strategy

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Who should attend this Sales Account Management and Development Training Course?

This Sales Account Management and Development Course is a crucial component for individuals and teams engaged in sales activities. This Sales Training Course is especially beneficial for the following professionals:

  • Sales Account Managers
  • Sales Development Representatives
  • Business Development Representatives
  • Sales Managers
  • Customer Relationship Managers (CRM)
  • Product Managers
  • Marketing Professionals

Prerequisites of the Sales Account Management and Development Training

There are no formal prerequisites for this Sales Account Management and Development Course. However, prior experience in sales is recommended.

Sales Account Management and Development Training Course Overview

Sales Account Management and Development is a crucial aspect of any successful business strategy. It involves building and nurturing relationships with existing clients to ensure their ongoing satisfaction and loyalty. Additionally, it focuses on identifying opportunities for upselling or cross-selling products and services to maximise revenue from each account while delivering exceptional value.

The Sales Account Management and Development Training Course empowers sales professionals with the skills required to manage and grow client relationships effectively. They learn advanced techniques for building and maintaining strong connections with key accounts, enhancing customer loyalty, and maximising revenue opportunities. This comprehensive course equips sales teams with the knowledge and tools necessary to excel in competitive markets and achieve long-term success in account management.

In this 1-day Sales Account Management and Development Training Course, delegates gain comprehensive knowledge of handling and developing sales accounts. During this training course, they learn the importance of Sales Accounts and Key Account Management to build relations and gain trustful value towards existing accounts. Delegates also get familiar with the strategic account management planning tools and key responsibilities of an Account Development Manager.

Course Objectives

  • To learn how to deploy key account strategies through strategic account plans
  • To identify the critical components of an essential account information and planning system
  • To get familiar with the tasks and skills of Key Account Management
  • To recognise how relationships with key accounts can be built
  • To resolve issues that arise between customers and internal teams
  • To learn how to develop the skills needed to be a key account manager

At the end of this course, delegates learn to apply their skill set toward providing excellent service and experience to their clients. They also learn to monitor accounts with less effort and greater accuracy.

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What’s included in this Sales Account Management and Development Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Sales Account Management and Development Certificate
  • Digital Delegate Pack

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Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Sales Account Management and Development Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Sales Account Management and Development Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Sales Account Management and Development Training. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Sales Account Management and Development Training sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Sales Account Management and Development Training at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our Sales Account Management and Development Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Sales Account Management and Development Training FAQs

Account management is the process of offering customers opportunities for service, support, and improvement in order to increase their use of a good or service and to maximise retention, cross-sell, and upsell opportunities within the customer base.
There are no formal prerequisites to attend this Sales Account Management and Development Training course.
This Sales Account Management and Development Training course is ideal for anyone who wants to learn the concepts of sales and its management. However, this course is more suitable for: • Sales Associates • Department Heads • Sales Account Managers • Hotel Sales Employees • Account Manager
Key Account Management (KAM) oversees a cooperative relationship between a business and its most significant clients.
The responsibilities of a sales account manager include managing accounts, establishing a good rapport with clients, developing new sales opportunities, supervising representatives to ensure increased sales, preparing reports on accounts and transactions, tracking account targets, and monitoring sales.
This course is [ ] day(s)
Fostering customer loyalty, stimulating growth, increasing profitability, and driving innovative and scalable service solutions are some of the benefits of strategic account management.
In this Sales Account Management and Development Training course, you will learn about essential elements of a successful KAM, the responsibilities of an account development manager, building a customer profile, the difference between sales and account management, and many other exciting topics.
The training fees for Sales Account Management and Development Training certification in Belgium starts from €1195
The Knowledge Academy is the Leading global training provider for Sales Account Management and Development Training.
Please see our Sales Training courses available in Belgium
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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Sales Account Management And Development Training in Belgium

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