Course information

Strategic Marketing Masterclass Outline

Module 1: Fundamentals of Marketing Strategy

  • Understanding Marketing Strategy
  • Role of Marketing in Business
  • Market Research and Analysis
  • Consumer Behavior Insights
  • Competitive Analysis
  • Setting SMART Marketing Objectives

Module 2: Market Segmentation and Targeting

  • Segmenting Consumer Markets
  • B2B Market Segmentation
  • Selecting Target Markets
  • Positioning Your Brand
  • Unique Selling Proposition (USP)
  • Effective Market Targeting Strategies

Module 3: Product and Service Strategy

  • Product Development and Innovation
  • Product Life Cycle Management
  • Pricing Strategies
  • Branding and Brand Management
  • Creating a Brand Identity
  • Product and Service Positioning

Module 4: Distribution and Channel Strategy

  • Types of Distribution Channels
  • Channel Selection and Management
  • Retail Vs Online Distribution
  • Channel Conflict Resolution
  • Supply Chain Management
  • Distribution Metrics and KPIs

Module 5: Integrated Marketing Communications

  • Components of IMC
  • Advertising Strategies
  • Public Relations and Media Relations
  • Digital Marketing
  • Social Media Marketing
  • Content Marketing
  • Promotions and Sales

Module 6: Marketing Analytics and Data-Driven Decisions

  • Importance of Marketing Analytics
  • Data Collection and Analysis
  • Customer Relationship Management (CRM)
  • Key Metrics and KPIs
  • ROI Measurement
  • A/B Testing and Optimization

Module 7: Strategic Marketing Planning

  • Building a Marketing Plan
  • SWOT Analysis
  • Marketing Budgeting and Resource Allocation
  • Implementation and Execution
  • Monitoring and Adjusting the Plan
  • Marketing Plan Presentation

Module 8: International and Global Marketing

  • Expanding to International Markets
  • Global Marketing Strategies
  • Cultural Considerations
  • Legal and Ethical Issues
  • Global Branding
  • Challenges and Opportunities in Global Marketing

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Who should attend this Strategic Marketing Masterclass?

The Strategic Marketing Masterclass Course in Sacramento offers professionals a deep dive into the advanced concepts, tools, and strategies in marketing. This course can be beneficial for various professionals, including:

  • Marketing Directors
  • Brand Strategists
  • Product Managers
  • Digital Marketing Managers
  • Market Research Analysts
  • Business Development Managers
  • Marketing Consultants
  • CMOs (Chief Marketing Officers)

Prerequisites of the Strategic Marketing Masterclass Course

There are no formal prerequisites required for attending the Strategic Marketing Masterclass.

Strategic Marketing Masterclass Overview

The Strategic Marketing process involves researching and setting goals and objectives that will maximize the effectiveness and success of your overall marketing strategy. In today's dynamic business landscape, where competition is fierce, understanding the intricacies of Strategic Marketing is paramount. This course in Sacramento equips individuals with the skills to craft compelling messages, analyze market trends, and drive business success.

Professionals across industries, especially those in managerial roles, should aim at mastering this course to enhance their strategic decision-making abilities and contribute significantly to their organization's growth. This course in Sacramento is pivotal for marketing managers, business owners, and anyone involved in shaping an organization's brand identity.

The 1-day Strategic Marketing Masterclass in Sacramento by the Knowledge Academy offers a comprehensive and practical approach to marketing strategies. Delegates will delve into the intricacies of market analysis, customer behavior, and strategic planning, gaining valuable insights to stay ahead in today's competitive market.

Course Objectives

  • To develop a deep understanding of market dynamics and trends
  • To craft persuasive and impactful marketing messages
  • To analyze and interpret consumer behavior for strategic decision-making
  • To create and implement effective marketing plans
  • To enhance brand positioning and management skills
  • To leverage digital marketing tools for maximum impact

Upon completion, delegates in Sacramento will emerge with a refined skill set, ready to apply strategic marketing principles in their roles, driving business success and contributing to organizational growth.

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What’s included in this Strategic Marketing Masterclass?

  • World-Class Training Sessions from Experienced Instructors
  • Strategic Marketing Certificate
  • Digital Delegate Pack

Why choose us

Our Sacramento venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Sacramento is situated near central valley at the joining of the Sacramento River and the American River, as well as it being the capital city of California it is also the sixth largest city within California and is home to around 485,199 people within 2014. Sacramento also has a metropolitan population of an estimated 2,414, 783 in 2010 therefore ranking it in third place as the largest metropolitan population within California. Sacramento is also the seat to the government of Sacramento County, and America’s most diverse city as of Harvard University civil rights project in 2002. There are a number of different types of schools, which are public, private or independent, the independent schools within Sacramento include the Waldorf School and the Sacramento Country Day School which was run by the California Association of Independent Schools as opposed to being one of the Roman Catholic Independent schools. The Public schools include Natomas Unified School District, Twin Rivers Unified School District, Sacramento City Unified School District and Elk Grove Unified School District. Some of the Universities within the city include Sacramento State (California State University, Sacramento) and University of California. Sacramento State University plays a big part in the education of students, as of 2004 they enrolled roughly 22,555 undergraduates within the eight colleges it operates. There is also a few universities with campuses in Sacramento which include the McGeroge School of law – University of Pacific, National University, Western Seminary and the University of San Francisco. All of the Universities offer students different types of courses and degrees some of which include graduate, undergraduate, bachelors, masters and doctoral degrees. Subjects can also differ depending on the institution with regards to public health sciences, administration, project management, business, sciences, law, counselling, education, mathematics, engineering, arts, sports and many more. Sacramento also consists of different schools which practise religion, these being an Islamic school the Masjid Annur, Christian schools such as the Sacramento Adventist Academy and the Capital Christian School as well as a Jewish school which is the Shalom School.

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Address

Sacremento, California

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Training | Strategic Marketing Masterclass in Sacramento. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Marketing Training | Strategic Marketing Masterclass in Sacramento, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

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Marketing Training | Strategic Marketing Masterclass in Sacramento FAQs

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The training fees for certification in Sacramento starts from $1295
The Knowledge Academy is the Leading global training provider for .
Please see our courses available in Sacramento
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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