Course information

Strategic Marketing Masterclass Outline

Module 1: Fundamentals of Marketing Strategy

  • Understanding Marketing Strategy
  • Role of Marketing in Business
  • Market Research and Analysis
  • Consumer Behavior Insights
  • Competitive Analysis
  • Setting SMART Marketing Objectives

Module 2: Market Segmentation and Targeting

  • Segmenting Consumer Markets
  • B2B Market Segmentation
  • Selecting Target Markets
  • Positioning Your Brand
  • Unique Selling Proposition (USP)
  • Effective Market Targeting Strategies

Module 3: Product and Service Strategy

  • Product Development and Innovation
  • Product Life Cycle Management
  • Pricing Strategies
  • Branding and Brand Management
  • Creating a Brand Identity
  • Product and Service Positioning

Module 4: Distribution and Channel Strategy

  • Types of Distribution Channels
  • Channel Selection and Management
  • Retail Vs Online Distribution
  • Channel Conflict Resolution
  • Supply Chain Management
  • Distribution Metrics and KPIs

Module 5: Integrated Marketing Communications

  • Components of IMC
  • Advertising Strategies
  • Public Relations and Media Relations
  • Digital Marketing
  • Social Media Marketing
  • Content Marketing
  • Promotions and Sales

Module 6: Marketing Analytics and Data-Driven Decisions

  • Importance of Marketing Analytics
  • Data Collection and Analysis
  • Customer Relationship Management (CRM)
  • Key Metrics and KPIs
  • ROI Measurement
  • A/B Testing and Optimization

Module 7: Strategic Marketing Planning

  • Building a Marketing Plan
  • SWOT Analysis
  • Marketing Budgeting and Resource Allocation
  • Implementation and Execution
  • Monitoring and Adjusting the Plan
  • Marketing Plan Presentation

Module 8: International and Global Marketing

  • Expanding to International Markets
  • Global Marketing Strategies
  • Cultural Considerations
  • Legal and Ethical Issues
  • Global Branding
  • Challenges and Opportunities in Global Marketing

Show moredowndown

Who should attend this Strategic Marketing Masterclass?

The Strategic Marketing Masterclass Course in Orlando offers professionals a deep dive into the advanced concepts, tools, and strategies in marketing. This course can be beneficial for various professionals, including:

  • Marketing Directors
  • Brand Strategists
  • Product Managers
  • Digital Marketing Managers
  • Market Research Analysts
  • Business Development Managers
  • Marketing Consultants
  • CMOs (Chief Marketing Officers)

Prerequisites of the Strategic Marketing Masterclass Course

There are no formal prerequisites required for attending the Strategic Marketing Masterclass.

Strategic Marketing Masterclass Overview

The Strategic Marketing process involves researching and setting goals and objectives that will maximize the effectiveness and success of your overall marketing strategy. In today's dynamic business landscape, where competition is fierce, understanding the intricacies of Strategic Marketing is paramount. This course in Orlando equips individuals with the skills to craft compelling messages, analyze market trends, and drive business success.

Professionals across industries, especially those in managerial roles, should aim at mastering this course to enhance their strategic decision-making abilities and contribute significantly to their organization's growth. This course in Orlando is pivotal for marketing managers, business owners, and anyone involved in shaping an organization's brand identity.

The 1-day Strategic Marketing Masterclass in Orlando by the Knowledge Academy offers a comprehensive and practical approach to marketing strategies. Delegates will delve into the intricacies of market analysis, customer behavior, and strategic planning, gaining valuable insights to stay ahead in today's competitive market.

Course Objectives

  • To develop a deep understanding of market dynamics and trends
  • To craft persuasive and impactful marketing messages
  • To analyze and interpret consumer behavior for strategic decision-making
  • To create and implement effective marketing plans
  • To enhance brand positioning and management skills
  • To leverage digital marketing tools for maximum impact

Upon completion, delegates in Orlando will emerge with a refined skill set, ready to apply strategic marketing principles in their roles, driving business success and contributing to organizational growth.

Show moredowndown

What’s included in this Strategic Marketing Masterclass?

  • World-Class Training Sessions from Experienced Instructors
  • Strategic Marketing Certificate
  • Digital Delegate Pack

Why choose us

Our Orlando venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Orlando is situated within Central Florida and is the largest inland city within the state of Florida. Orlando is home to a population of an estimated 238,300  making it the 5th largest city within Florida as well as being the 26th largest metropolitan area within the United States with around 2,134,411 people estimated living there in 2010. The City Beautiful and The Theme Park Capital of the World as the city is otherwise known as is also the county seat of the orange county. There are both private schools and secondary schools within Orlando, most of the public primary and secondary schools are operated by the orange county public schools, with some of the private schools including Dr. Phillips High School, Orlando Lutheran Academy, The First Academy, Lake Highland Preparatory School and the Forest Lake Academy. Orlando also offers a weekend program for Japanese children the Orlando Hoshuko, which is within the Lake Highland Preparatory school. There are only a few state universities and colleges which include the Florida A&M University College of Law, University of Central Florida and Seminole State College of Florida, Valencia College within Orlando. Whereas there are more private universities and colleges some of which are Belhaven University, Dwayne O. Andreas School of Law - Barry University, Hindu University of America, Nova Southeastern University, Everest University, Adventist University of Health Sciences, Le Cordon Bleu College of Culinary Arts, Florida Institute of Technology, Reformed Theological Seminary, Connecticut School of Broadcasting, Southern Technical College, Keiser University, Palm Beach Atlantic University and Columbia College. All of the different universities offer different courses in a range of subjects. Students within Orlando are able to enrol on graduate, under graduate, professional, masters, doctors and associate degrees. Degrees can vary depending on the type of institute it is, some of the subjects can include law, sciences, technology, medicines, nursing, dentistry, veterinary medicine, hospitality, film production, business, management, information technology, sports and many more.

Show moredown

Address

Orlando, Florida

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Training | Strategic Marketing Masterclass in Orlando. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Marketing Training | Strategic Marketing Masterclass in Orlando, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

tailored_learning_experience

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

budget

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

team_building

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

monitor_progress

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Marketing Training | Strategic Marketing Masterclass in Orlando FAQs

There hasn't been any questions asked about this Topic

The training fees for certification in Orlando starts from $1295
The Knowledge Academy is the Leading global training provider for .
Please see our courses available in Orlando
Show more down

Why choose us

icon

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

icon

Many delivery methods

Flexible delivery methods are available depending on your learning style.

icon

High quality resources

Resources are included for a comprehensive learning experience.

barclays Logo
deloitte Logo
Thames Water Logo

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

santander logo
bmw Logo
Google Logo

Looking for more information on Marketing Courses?

backBack to course information

Get a custom course package

We may not have any package deals available including this course. If you enquire or give us a call on +1 7204454674 and speak to our training experts, we should be able to help you with your requirements.

cross

OUR BIGGEST SPRING SALE!

Special Discounts

red-starWHO WILL BE FUNDING THE COURSE?

close

close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.

close

close

Press esc to close

close close

Back to course information

Thank you for your enquiry!

One of our training experts will be in touch shortly to go overy your training requirements.

close close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.