Pay Per Click (PPC) Training Course Outline

Module 1: Introduction to Pay Per Click

  • What is Pay Per Click (PPC)?
  • How Does Pay Per Click Advertising Work?
  • Types of Pay Per Click
    • Search PPC
    • Display PPC

Module 2: PPC Terminology

  • Key Terminologies of PPC

Module 3: PPC Campaign Types

  • Types of PPC Campaigns
    • Paid Search Marketing
    • Display Advertising
    • Social Media Advertising
    • Retargeting PPC Advertising
    • Price Comparison Website Advertising
    • Affiliate Marketing

Module 4: Understanding Google AdWords

  • Introduction
  • Benefits of Google AdWords
    • AdWords Works Faster than SEO
    • Increase Brand Awareness
    • Measure Your Performance Consistently
    • Explore More Using Your Ads
    • Tackle Your Competition Better

Module 5: AdWords Campaigns Creation

  • Creating a Google Ads Campaign
    • Get a Google Ads Account
    • Set Up Your Campaign Goals
    • Complete the "Describe Your Business" Section
    • Designate Your Geographic Area
    • Setup Keywords
    • Write Your Ad
    • Set Your Ad Budget
    • Complete the "Budget and Review" Section
    • Double Check Your Double Check
    • Setup Billing
    • Submit

Module 6: Calculating Campaign ROI Metrics

  • Overview
  • Key Elements in Marketing ROI Calculations
    • Total Revenue
    • Gross Profit
    • Net Profit

Module 7: Google AdWords Dashboard

  • Overview
    • Creating a Dashboard
    • Adding a Scorecard
    • Adding a Table or Chart
    • Adding a Note
    • Sharing Your Dashboard

Module 8: Bid Strategy

  • Overview
    • Automated Bidding
    • How to Select the Right Bidding Strategy?

Module 9: Selecting Keywords

  • Overview
    • User Journeys to Identifying Target Keywords

Module 10: Social Media Platforms Ads

  • Social Media Platforms Ads Overview
    • How can Social Media Help Business?
    • How to Find Influential Tweeters?
    • Building Connections and Recommendations
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Who should attend this Pay Per Click (PPC) Training? 

The Pay Per Click (PPC) Training in Memphis is tailored for individuals and professionals seeking to enhance their expertise in Pay Per Click advertising. This course can benefit a wide range of professionals, including:

  • Digital Marketers
  • Business Owners
  • Marketing Managers
  • Advertising Professionals
  • E-Commerce Professionals
  • Digital Strategists
  • Marketing Consultants

Prerequisites of the Pay Per Click (PPC) Training

There are no formal prerequisites for this Pay Per Click (PPC) Training Course in Memphis.

Pay Per Click (PPC) Training Course Overview

Marketing Courses have evolved to encompass dynamic strategies such as Pay Per Click (PPC), a topic of increasing relevance in the digital age. This PPC Course in Memphis explores the intricacies of PPC, providing professionals with a powerful tool to enhance their digital marketing repertoire.

Understanding PPC is crucial for marketing professionals looking to stay competitive in the online landscape. Mastery of this subject is particularly valuable for digital marketers, advertising specialists, and business owners aiming to maximize their online visibility and return on investment.

In this 1-day PPC Course by The Knowledge Academy in Memphis, delegates will delve into the nuances of PPC, gaining practical insights and skills essential for effective digital advertising campaigns. This training equips participants with the knowledge to navigate the dynamic world of online advertising, making their marketing efforts more targeted, efficient, and result-driven.

Course Objectives

  • To comprehend the fundamentals of Pay Per Click advertising
  • To explore strategies for effective PPC campaign planning and execution
  • To understand the role of keywords and ad placements in PPC
  • To learn how to analyze and optimize PPC campaigns for better performance
  • To gain insights into budgeting and bidding strategies for maximum ROI
  • To understand the metrics and analytics associated with PPC advertising

Upon completion of this PPC Course in Memphis, delegates will be empowered to strategically implement PPC campaigns, optimize ad spend, and achieve tangible results in the competitive digital marketing landscape. This newfound expertise will undoubtedly enhance their professional capabilities and contribute to the overall success of their marketing endeavors.

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What’s included in this Pay Per Click (PPC) Training?

  • World-Class Training Sessions from Experienced Instructors   
  • Pay Per Click (PPC) Certificate
  • Digital Delegate Pack
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Train Your Workforce

Looking for Pay Per Click (PPC) Training in-house or onsite training in Memphis? We specialise in corporate group training and bulk bookings for organisations of all sizes in Memphis. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling to train your team.

Our Memphis venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Memphis is located within Tennessee on the fourth flood plain on Chickasaw Bluff which is just below the Mississippi and Wolf River. Only established in 1819 as a city within Tennessee, Memphis is the youngest of the major cities within the state. It is also the largest city within Tennessee as it was home to around 653,450 people within 2013. Memphis also has a large metropolitan population estimated at 1,316,100 people in 2010. Schools run within the city of Memphis can either be public or privately owned schools. The public schools are run by the Shelby County Schools and consists of over 200 elementary, middle and high schools, some of the private schools include both schools for boys, girls and both these include the Lausanne Collegiate School, Christian Brothers High School, Briarcrest Christian School, First Assembly Christian School, and the Hutchison School. Some of the Memphis colleges and universities include Memphis College of Art, LeMoyne–Owen College, University of Memphis Cecil C. Humphreys School of Law, Christian Brothers University and the University of Memphis. As well as being the oldest public college of dentistry within the United States, the University of Tennessee College of Dentistry is also the oldest dental college in the south of the United States as it was founded in 1878.

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Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Pay Per Click (PPC) Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

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Live classes

Join a scheduled class with a live instructor and other delegates.

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Interactive

Engage in activities, and communicate with your trainer and peers.

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Global Pool of the Best Trainers

We handpick from a global pool of expert trainers for our Online Instructor-led courses.

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Expertise

With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.

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Scalable Training Delivery

Access Pay Per Click (PPC) Training in Memphis delivered by one of the largest training providers, with scalable instructor-led classes, accessible worldwide.

Master Pay Per Click (PPC) Training with a flexible yet structured approach that combines live, expert-led sessions and self-paced study. With Weekly one-to-one tutor support and consistently high pass rates, you’ll receive tailored guidance and achieve real results.

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Structured Yet Flexible Learning

Take part in scheduled, instructor-led sessions with real-time feedback, while enjoying the freedom to study independently. Interactive resources and progress tracking tools help you stay motivated and on target.

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Engaging & Interactive Training

Join dynamic live sessions featuring discussions, practical activities, and peer collaboration. Learn from Pay Per Click (PPC) Training industry experts and reinforce your knowledge with self-paced modules—plus, connect with professionals in your field.

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Expert-Led Course

Gain valuable insight from experienced trainers during live sessions, and revisit course materials anytime to deepen your understanding. This method offers the ideal balance between expert guidance and independent learning.

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Global Training Accessibility

Access top-quality training across time zones—anytime, anywhere. Whether at home or on the go, our expert-led sessions and flexible study materials support your goals, and help you on the journey towards the certification.

Learn Pay Per Click (PPC) Training through The Knowledge Academy’s Online Self-Paced Learning. This flexible and structured format supports your training goals and enables every professional to build skills with confidence.

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Flexible Learning

Access Pay Per Click (PPC) Training resources 24/7 to maintain steady progress, complete regular assessments or tasks, and upskill effectively alongside work commitments.

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Expert-Developed Content

Our Online Course content is designed by experienced trainers to ensure accuracy, relevance, and practical value.

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Global Training Provider

Access Pay Per Click (PPC) Training in Memphis from a trusted global training provider delivering consistent learning to professionals worldwide.

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Cost-Effective Training

Benefit from the cost-effective Pay Per Click (PPC) Training that delivers high-quality course content without compromising learning outcomes.

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Interactive LMS

Track performance, download resources, and receive AI-enabled support through The Knowledge Academy’s dedicated Learning Management System.

Package deals for Pay Per Click (PPC) Training in Memphis

Our training experts have compiled a range of course packages on a variety of categories in Pay Per Click (PPC) Training, to boost your career. The packages consist of the best possible qualifications with Pay Per Click (PPC) Training, and allows you to purchase multiple courses at a discounted rate.

Pay Per Click (PPC) Training in Memphis FAQs

What steps should I take to become a PPC Specialist?

To become a PPC Specialist, gain expertise in digital marketing, acquire certifications like Google Ads, and develop analytical skills while building a successful campaign portfolio. Seek practical experience through internships or entry-level positions.

What is the process for beginners to acquire PPC knowledge?

For beginners to acquire PPC knowledge, start by learning digital marketing fundamentals, explore online resources and tutorials, gain hands-on experience through small campaigns, and stay updated on industry trends and best practices. The Knowledge Academy’s PPC Training provides the best head start to the delegates to start a career in the industry.

What are the main features of the PPC Certification course?

The main features of the PPC course include comprehensive coverage of digital advertising principles, hands-on experience with platforms like Google Ads, practical insights into campaign optimization, and guidance on analytics and data interpretation for effective pay-per-click strategies.

What are the pre-requisites of PPC Training?

No prerequisites are required for this PPC Training Course.

How effective is Pay Per Click advertising?

Pay Per Click (PPC) advertising can be highly effective, providing targeted visibility and immediate results. Its success depends on strategy, budget allocation, and continuous optimization to ensure relevant ad placements and maximize return on investment.

What companies typically employ PPC Specialists?

Companies across various industries, including e-commerce, technology, finance, and retail, typically employ PPC Specialists. Digital marketing agencies and businesses with online presence often seek PPC expertise to manage and optimize their pay-per-click advertising campaigns. Professionals with a background in attending PPC Courses can expect great career growth and advancement.

Do you offer support for the course?

We can provide support via phone & email prior to attending, during and after the course.

What is the duration of this PPC Training Course?

This PPC Course spans across a duration of 1 day.

What is the significance of Pay Per Click in marketing?

Pay Per Click (PPC) is a crucial digital marketing strategy that allows advertisers to bid for placement in search engine results. Its significance lies in its cost-effectiveness, as advertisers only pay when users click on their ads, ensuring a measurable return on investment.

What are the crucial elements of Pay per Click?

The crucial elements of Pay per Click include keyword research, ad creation, bid management, and landing page optimization. Keyword research ensures ads target relevant search terms, while compelling ad creation captures user attention. Bid management involves setting competitive bids to secure ad placements, and landing page optimization ensures a seamless user experience post-click.

What is the cost/training fees for Pay Per Click (PPC) Training in Memphis?

The training fees for Pay Per Click (PPC) Training in Memphis starts from $1795

Which is the best training institute/provider of Pay Per Click (PPC) Training in Memphis?

The Knowledge Academy is one of the Leading global training provider for Pay Per Click (PPC) Training.

What are the best Marketing Courses courses in Memphis?

Please see our Marketing Courses courses available in Memphis

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

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