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Pay Per Click (PPC) Training Overview
Pay Per Click (PPC) Training Course Outline
Module 1: Introduction to Pay Per Click
- What is Pay Per Click (PPC)?
- How Does Pay Per Click Advertising Work?
- Types of Pay Per Click
- Search PPC
- Display PPC
Module 2: PPC Terminology
- Key Terminologies of PPC
Module 3: PPC Campaign Types
- Types of PPC Campaigns
- Paid Search Marketing
- Display Advertising
- Social Media Advertising
- Retargeting PPC Advertising
- Price Comparison Website Advertising
- Affiliate Marketing
Module 4: Understanding Google AdWords
- Introduction
- Benefits of Google AdWords
- AdWords Works Faster than SEO
- Increase Brand Awareness
- Measure Your Performance Consistently
- Explore More Using Your Ads
- Tackle Your Competition Better
Module 5: AdWords Campaigns Creation
- Creating a Google Ads Campaign
- Get a Google Ads Account
- Set Up Your Campaign Goals
- Complete the "Describe Your Business" Section
- Designate Your Geographic Area
- Setup Keywords
- Write Your Ad
- Set Your Ad Budget
- Complete the "Budget and Review" Section
- Double Check Your Double Check
- Setup Billing
- Submit
Module 6: Calculating Campaign ROI Metrics
- Overview
- Key Elements in Marketing ROI Calculations
- Total Revenue
- Gross Profit
- Net Profit
Module 7: Google AdWords Dashboard
- Overview
- Creating a Dashboard
- Adding a Scorecard
- Adding a Table or Chart
- Adding a Note
- Sharing Your Dashboard
Module 8: Bid Strategy
- Overview
- Automated Bidding
- How to Select the Right Bidding Strategy?
Module 9: Selecting Keywords
- Overview
- User Journeys to Identifying Target Keywords
Module 10: Social Media Platforms Ads
- Social Media Platforms Ads Overview
- How can Social Media Help Business?
- How to Find Influential Tweeters?
- Building Connections and Recommendations
Who should attend this Pay Per Click (PPC) Training?
The Pay Per Click (PPC) Training in the United States is tailored for individuals and professionals seeking to enhance their expertise in Pay Per Click advertising. This course can benefit a wide range of professionals, including:
- Digital Marketers
- Business Owners
- Marketing Managers
- Advertising Professionals
- E-Commerce Professionals
- Digital Strategists
- Marketing Consultants
Prerequisites of the Pay Per Click (PPC) Training
There are no formal prerequisites for this Pay Per Click (PPC) Training Course in the United States.
Pay Per Click (PPC) Training Course Overview
Marketing Courses have evolved to encompass dynamic strategies such as Pay Per Click (PPC), a topic of increasing relevance in the digital age. This PPC Course in the United States explores the intricacies of PPC, providing professionals with a powerful tool to enhance their digital marketing repertoire.
Understanding PPC is crucial for marketing professionals looking to stay competitive in the online landscape. Mastery of this subject is particularly valuable for digital marketers, advertising specialists, and business owners aiming to maximize their online visibility and return on investment.
In this 1-day PPC Course by The Knowledge Academy in the United States, delegates will delve into the nuances of PPC, gaining practical insights and skills essential for effective digital advertising campaigns. This training equips participants with the knowledge to navigate the dynamic world of online advertising, making their marketing efforts more targeted, efficient, and result-driven.
Course Objectives
- To comprehend the fundamentals of Pay Per Click advertising
- To explore strategies for effective PPC campaign planning and execution
- To understand the role of keywords and ad placements in PPC
- To learn how to analyze and optimize PPC campaigns for better performance
- To gain insights into budgeting and bidding strategies for maximum ROI
- To understand the metrics and analytics associated with PPC advertising
Upon completion of this PPC Course in the United States, delegates will be empowered to strategically implement PPC campaigns, optimize ad spend, and achieve tangible results in the competitive digital marketing landscape. This newfound expertise will undoubtedly enhance their professional capabilities and contribute to the overall success of their marketing endeavors.
What’s included in this Pay Per Click (PPC) Training?
- World-Class Training Sessions from Experienced Instructors
- Pay Per Click (PPC) Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Pay Per Click (PPC) Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Pay Per Click (PPC) Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
What our customers are saying
Pay Per Click (PPC) Training FAQs
To become a PPC Specialist, gain expertise in digital marketing, acquire certifications like Google Ads, and develop analytical skills while building a successful campaign portfolio. Seek practical experience through internships or entry-level positions.
For beginners to acquire PPC knowledge, start by learning digital marketing fundamentals, explore online resources and tutorials, gain hands-on experience through small campaigns, and stay updated on industry trends and best practices. The Knowledge Academy’s PPC Training provides the best head start to the delegates to start a career in the industry.
The main features of the PPC course include comprehensive coverage of digital advertising principles, hands-on experience with platforms like Google Ads, practical insights into campaign optimization, and guidance on analytics and data interpretation for effective pay-per-click strategies.
No prerequisites are required for this PPC Training Course.
Pay Per Click (PPC) advertising can be highly effective, providing targeted visibility and immediate results. Its success depends on strategy, budget allocation, and continuous optimization to ensure relevant ad placements and maximize return on investment.
Companies across various industries, including e-commerce, technology, finance, and retail, typically employ PPC Specialists. Digital marketing agencies and businesses with online presence often seek PPC expertise to manage and optimize their pay-per-click advertising campaigns. Professionals with a background in attending PPC Courses can expect great career growth and advancement.
We can provide support via phone & email prior to attending, during and after the course.
This PPC Course spans across a duration of 1 day.
Pay Per Click (PPC) is a crucial digital marketing strategy that allows advertisers to bid for placement in search engine results. Its significance lies in its cost-effectiveness, as advertisers only pay when users click on their ads, ensuring a measurable return on investment.
The crucial elements of Pay per Click include keyword research, ad creation, bid management, and landing page optimization. Keyword research ensures ads target relevant search terms, while compelling ad creation captures user attention. Bid management involves setting competitive bids to secure ad placements, and landing page optimization ensures a seamless user experience post-click.
The training fees for Pay Per Click (PPC) Training certification in the United States starts from $1295
The Knowledge Academy is the Leading global training provider for Pay Per Click (PPC) Training.
Please see our Marketing Courses courses available in the United States
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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