Course information

Marketing Research Masterclass Course Outline

Module 1: Introduction to Marketing Research

  • Who Needs Market Research?
  • New Roles for Market Research
  • Effect of Regional Culture on the Use of Market Research
  • Use of Market Research in Business Models and Frameworks
  • Consumer and Business-to-Business Market Research
  • Scope of Market Research Information
  • Quantitative and Qualitative Research
  • Market Research Process
  • Organization of Market Research

Module 2: Market Research Design

  • What is Worth Researching?
  • Market Research Suppliers
  • Market Research Brief: A Statement of the Problem/Opportunity
  • Market Research Proposal: The Return of Brief (ROB)
  • Information Required
  • Accuracy
  • Budget
  • Timetable
  • What to Expect in a Proposal (Return of Brief)?

Module 3: Uses of Market Research

  • Understanding Markets and Customers
  • Understanding and Developing the Offer
  • Positioning the Brand and Communications

Module 4: Qualitative Research

  • What is Qualitative Research?
  • Tools of Qualitative Research
  • When to Use Qualitative Research
  • Uses of Qualitative Research

Module 5: Quantitative Research

  • What is Quantitative Research?
  • Determining the Size of the Sample
  • Tools of Quantitative Researcher
  • What is Quantitative Research Used for?
  • Analyzing Quantitative Research

Module 6: Using Market Research to Segment Markets

  • Why Use Market Segmentation?
  • Types of Segment Approach Qualitative/Judgement-Based Approach
  • Quantitative Methods
  • Successfully Embedding Segmentation Within a Client Organization

Module 7: Using Market Research Improve a Brand Position

  • Research at the Birth (and Re-Birth) of a Brand
  • Researching New Visual Identities
  • Brand Health Monitoring
  • Other Topics Covered as Part of Brand Tracking Studies
  • Research Design of Brand Tracking Studies
  • Brand Positioning
  • Valuing Brands Equity

Module 8: International Market Research

  • Seeing Things More Clearly
  • Structure of the Global Market Research Industry
  • Response Rates Internationally
  • Measuring Attitudes Across Nations
  • Coordinating Multi-Country Studies
  • Using Desk Research (Secondary Research) to Carry Out International Market Research

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Who Should Attend the Marketing Research Training Course?

The Marketing Research Training in Minneapolis is designed for professionals who want to strengthen their knowledge and expertise in the field of market research. This course will benefit various professional roles, such as:

  • Market Research Analysts
  • Marketing Managers
  • Product Managers
  • Brand Managers
  • Business Development Managers
  • Consumer Insights Specialists
  • Strategic Planners
  • Marketing Consultants

Prerequisites of the Marketing Research Training Course

There are no formal prerequisites to attend the Marketing Research Training. However, a basic knowledge of research methods and statistics would be beneficial.

Marketing Research Training Course Overview

Market Research aids in the discovery of new clients for the business. It is the process of determining the viability of a new product or service by conducting direct customer research. Marketing Research Courses in Minneapolis play a pivotal role in equipping professionals with essential skills to navigate the dynamic landscape of business. In today's data-driven world, Marketing Research is a cornerstone, providing insights critical for informed decision-making and strategic planning.

Understanding Marketing Research is indispensable for professionals across diverse industries, including Marketers, Analysts, and Business Strategists. Mastery of this subject through the course in Minneapolis empowers individuals to extract valuable insights from data, ensuring they make informed decisions that align with market demands and trends.

In a concise 1-day training in Minneapolis session by the Knowledge Academy, the Marketing Research Training aims to equip delegates with practical skills to conduct effective market research. Through interactive sessions and real-world case studies, professionals will learn to leverage data to drive marketing strategies, making informed decisions crucial for business success.

Course Objectives

  • To understand the fundamentals of market research methodologies
  • To learn how to design and implement effective surveys and data collection strategies
  • To analyze and interpret data to derive actionable insights
  • To explore the role of market research in shaping marketing strategies
  • To gain hands-on experience in using market research tools and techniques
  • To develop the skills to present research findings in a compelling and impactful manner

Upon completion of the Marketing Research Course, delegates in Minneapolis will emerge with a comprehensive understanding of market research, enabling them to make data-driven decisions that enhance their marketing strategies and contribute to overall business success.

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What’s included in this Marketing Research Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Marketing Research Certificate
  • Digital Delegate Pack

Why choose us

Our Minneapolis venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Minneapolis is the larger of the two cities that are known as the Twin Cities (Minneapolis and St Pauls).  It is the largest city in the state of Minnesota and has an estimated total population of around 410,000 people. Minneapolis and Saint Paul anchor the second-largest economic center in the Midwest. Education in the USA is provided by both public and private schools, and is mandatory until the age of 16.  Pupils conducting their schooling within the USA start off at preschool, followed by elementary school, then middle school, before finishing at high school.  At age 18, US citizens are able to engage in higher education.  Higher education in the USA normally comes in the form of a college, undergraduate school, or a community college – that latter of which doesn’t normally cost anything to attend.  Candidates participating in a course at a college will gain credits towards a bachelor’s degree, whilst candidates participating a course at a community college will be earning credits in order to achieve an associate’s degree. There are around 40,000 pupils enrolled in Minneapolis primary and secondary schools. There are around 100 schools including 45 elementary schools, 7 middle schools and 7 high schools. The Minneapolis school system has a graduate rate of 44% which makes it the 6th worst city from the country’s 50 biggest cities. The city is home to the main campus of the University of Minnesota. There are around 50,000 students attending this university, studying for undergraduate and graduate degrees. The school is ranked 123rd in the world rankings of universities, which makes it a top 50 ranked American school. The University of Minnesota was ranked highest in counseling and personnel services, chemical engineering, psychology, macroeconomics, applied mathematics and non-profit management. At The Knowledge Academy we offer over 50,000 classroom based training courses in the United States, including popular locations such as Minneapolis.

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Address

Fifth Street Towers
100 South Fifth Street
19th Floor
Minneapolis
Minnesota
55402

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Research Training in Minneapolis. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Marketing Research Training in Minneapolis, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Marketing Research Training in Minneapolis FAQs

This Market Research Training covers research design, data collection methods, sampling techniques, data analysis, interpretation, market segmentation, competitive analysis, industry research, and ethics.
This training offers benefits such as informed decision-making, improved marketing strategies, competitive advantage, risk mitigation, increased profitability, efficient resource allocation, enhanced customer satisfaction, and business growth.
There are no formal prerequisites to attend this course. However, a basic knowledge of research methods and statistics would be beneficial for delegates.
Upon completing this training, delegates will acquire skills in research design, data collection, market segmentation, competitive analysis, report writing, critical thinking, problem-solving, and ethical conduct.
Upon completing this training, delegates will be qualified for the roles of Market Research Analyst, Marketing Manager, Business Analyst, Product Manager, Brand Manager, Consultant, Market Research Manager, Sales Analyst, Customer Insights Analyst, and Strategic Planner.
These certifications are recognised and valued in Minneapolis, particularly by employers in the marketing, advertising, consulting, finance, retail, and healthcare industries.
The average salary for individuals certified in Market Research in Minneapolis ranges from £20,000 to £45,000 a year. This can vary depending on experience, qualifications, industry, and location.
Yes. The Knowledge Academy offers 24/7 support for delegates before, during, and after this course. Should you encounter any difficulties accessing course materials, our customer support team is available to assist you.
The duration of this course spans across 1 day.
Companies actively recruiting certified Market Research professionals in Minneapolis include Kantar, Nielsen, Ipsos MORI, GfK, YouGov, Mintel, Euromonitor International, Dunnhumby, Experian, and Deloitte.
The training fees for Marketing Research Training certification in Minneapolis starts from $1295
The Knowledge Academy is the Leading global training provider for Marketing Research Training.
Please see our Marketing Courses courses available in Minneapolis
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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