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Marketing Research Training Overview
Marketing Research Masterclass Course Outline
Module 1: Introduction to Marketing Research
- Who Needs Market Research?
- New Roles for Market Research
- Effect of Regional Culture on the Use of Market Research
- Use of Market Research in Business Models and Frameworks
- Consumer and Business-to-Business Market Research
- Scope of Market Research Information
- Quantitative and Qualitative Research
- Market Research Process
- Organization of Market Research
Module 2: Market Research Design
- What is Worth Researching?
- Market Research Suppliers
- Market Research Brief: A Statement of the Problem/Opportunity
- Market Research Proposal: The Return of Brief (ROB)
- Information Required
- Accuracy
- Budget
- Timetable
- What to Expect in a Proposal (Return of Brief)?
Module 3: Uses of Market Research
- Understanding Markets and Customers
- Understanding and Developing the Offer
- Positioning the Brand and Communications
Module 4: Qualitative Research
- What is Qualitative Research?
- Tools of Qualitative Research
- When to Use Qualitative Research
- Uses of Qualitative Research
Module 5: Quantitative Research
- What is Quantitative Research?
- Determining the Size of the Sample
- Tools of Quantitative Researcher
- What is Quantitative Research Used for?
- Analyzing Quantitative Research
Module 6: Using Market Research to Segment Markets
- Why Use Market Segmentation?
- Types of Segment Approach Qualitative/Judgement-Based Approach
- Quantitative Methods
- Successfully Embedding Segmentation Within a Client Organization
Module 7: Using Market Research Improve a Brand Position
- Research at the Birth (and Re-Birth) of a Brand
- Researching New Visual Identities
- Brand Health Monitoring
- Other Topics Covered as Part of Brand Tracking Studies
- Research Design of Brand Tracking Studies
- Brand Positioning
- Valuing Brands Equity
Module 8: International Market Research
- Seeing Things More Clearly
- Structure of the Global Market Research Industry
- Response Rates Internationally
- Measuring Attitudes Across Nations
- Coordinating Multi-Country Studies
- Using Desk Research (Secondary Research) to Carry Out International Market Research
Who Should Attend the Marketing Research Training Course?
The Marketing Research Training in the United States is designed for professionals who want to strengthen their knowledge and expertise in the field of market research. This course will benefit various professional roles, such as:
- Market Research Analysts
- Marketing Managers
- Product Managers
- Brand Managers
- Business Development Managers
- Consumer Insights Specialists
- Strategic Planners
- Marketing Consultants
Prerequisites of the Marketing Research Training Course
There are no formal prerequisites to attend the Marketing Research Training. However, a basic knowledge of research methods and statistics would be beneficial.
Marketing Research Training Course Overview
Market Research aids in the discovery of new clients for the business. It is the process of determining the viability of a new product or service by conducting direct customer research. Marketing Research Courses in the United States play a pivotal role in equipping professionals with essential skills to navigate the dynamic landscape of business. In today's data-driven world, Marketing Research is a cornerstone, providing insights critical for informed decision-making and strategic planning.
Understanding Marketing Research is indispensable for professionals across diverse industries, including Marketers, Analysts, and Business Strategists. Mastery of this subject through the course in the United States empowers individuals to extract valuable insights from data, ensuring they make informed decisions that align with market demands and trends.
In a concise 1-day training in the United States session by the Knowledge Academy, the Marketing Research Training aims to equip delegates with practical skills to conduct effective market research. Through interactive sessions and real-world case studies, professionals will learn to leverage data to drive marketing strategies, making informed decisions crucial for business success.
Course Objectives
- To understand the fundamentals of market research methodologies
- To learn how to design and implement effective surveys and data collection strategies
- To analyze and interpret data to derive actionable insights
- To explore the role of market research in shaping marketing strategies
- To gain hands-on experience in using market research tools and techniques
- To develop the skills to present research findings in a compelling and impactful manner
Upon completion of the Marketing Research Course, delegates in the United States will emerge with a comprehensive understanding of market research, enabling them to make data-driven decisions that enhance their marketing strategies and contribute to overall business success.
What’s included in this Marketing Research Training Course?
- World-Class Training Sessions from Experienced Instructors
- Marketing Research Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Research Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Marketing Research Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
What our customers are saying
Marketing Research Training FAQs
Market Research Training equips individuals with skills to collect, analyze, and interpret data essential for informed business decisions. It covers methodologies, tools, and practical applications in diverse market scenarios.
Upon certification, you'll assume responsibilities such as conducting research, analyzing data, and providing strategic insights to drive informed business decisions in diverse market environments.
There are no prerequisites required for the Market Research Training.
Our instructors bring extensive industry experience and expertise to ensure a comprehensive and insightful Marketing Research Course.
Upon certification in Market Research Training, professionals can expect competitive salaries, with earning potential influenced by experience, industry, and geographic location.
Market Research Certification hones skills in data analysis, survey design, and market trend interpretation, empowering you with the expertise to make informed business decisions.
The duration of this Market Research Course spans 1 day.
No, there is no set time limit. You can complete the Market Research Course at your own pace, allowing for flexibility to accommodate your schedule and learning preferences.
The Knowledge Academy provides continuous support through expert guidance, personalized mentoring, and an interactive learning environment, ensuring a seamless and enriching Market Research training experience.
Yes, as businesses increasingly rely on data-driven insights, the demand for skilled market researchers is expected to grow, ensuring continued relevance and opportunities in the field.
The training fees for Marketing Research Training certification in the United States starts from $1295
The Knowledge Academy is the Leading global training provider for Marketing Research Training.
Please see our Marketing Courses courses available in the United States
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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