Course information

Google Analytics Certification Course Outline

Module 1: Introduction to Google Analytics

  • Introduction to Google Analytics
  • Benefits of Using Google Analytics
  • Why You Need Google Analytics?

Module 2: Implementing and Configuring Google Analytics

  • Get Started with Analytics
  • Manage and Configure Analytics

Module 3: Paid Search, Organic Search, PPC, CPC, and SEO

  • Paid Search
  • PPC (Pay Per Click)
  • Organic Search
  • Cost-per-click (CPC)
  • Search Engine Optimization (SEO)

Module 4: Page Tags and Pageviews

  • Page Tags
  • What is Tag?
  • Pageviews
  • Pageviews Vs Unique Pageviews

Module 5: Google Analytics Workings

  • How Does Google Analytics Work?
  • Characteristics

Module 6: Dashboards

  • Overview
  • Add Widgets to Your Dashboard

Module 7: Online and Offline Campaigns

  • What is Online Marketing?
  • Benefits of Online Marketing
  • What is Offline Marketing?
  • Benefits of Offline Marketing

Module 8: Landing Pages

  • What is a Landing Page?
  • Types of Landing Pages
  • Landing Page Metrics

Module 9: Visitors Flow

  • Introduction
  • What can be Done with the Users Flow Report?

Module 10: Converting Traffic

  • What is Conversion?
  • Set Up Goals or Ecommerce Tracking
  • Content Reports

Module 11: Metrics

  • Valid Dimension-Metric Combinations
  • How Metrics are Calculated?

Module 12: Goal Funnels

  • Introduction to Goal Funnels

Module 13: Ecommerce Reporting

  • What is Ecommerce Reporting?
  • Find the Reports
  • Available Data

Module 14: Table Filters

  • What are Table Filters?
  • Types of Table Filters

Module 15: Channels

  • Introduction
  • Default Google Analytics Channels

Module 16: Custom Reports

  • Steps to See Custom Reports

Module 17: Defining Goals

  • Define Goals
  • Goal Types

Module 18: Understanding Campaigns and Traffic Sources

  • Campaigns and Traffic Sources
  • Collection
  • Processing
  • Reporting
  • Advanced Configuration Options

Module 19: Using Tools to Export

  • Steps to Follow in Order to Export a Report

Module 20: Social Media Traffic

  • What is Social Media Traffic?

Module 21: Internal Site Search

  • Tactics to Improve Conversion Rate
  • Hands-on with GA4/UA Demo
  • Additional Set up
  • Implementing and Configuring Google Analytics
  • What if I have Offline campaigns to Compare?
  • User Basics and Intelligence of GA4
  • Create and Manage Tags
  • Custom Reports and Dashboards

Module 22: Events and Conversions

  • Setting Up Destination Events in GA4
  • Setting Up Interaction Events in GA4
  • Events to Conversions in GA4
  • Data Layer and Ecommerce
  • Create Custom Purchase Event Trigger In GTM
  • Advanced Site Search and Terminology
  • Create Custom Purchase Event Trigger In GTM

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Who should attend this Google Analytics Certification Course?

The Google Analytics Course in Pittsburgh is designed for professionals who want to gain comprehensive knowledge and skills in the field of Digital Marketing, covering various strategies and tactics used to promote products, services, and brands online. A variety of professionals can benefit from this course, such as:

  • Advertising Professionals
  • Social Media Managers
  • E-commerce Professionals
  • Marketing Consultants
  • Public Relations Specialists
  • Digital Marketers
  • Content Creators

Prerequisites of the Google Analytics Certification Course

There are no formal prerequisites for this Google Analytics Training Course.

Google Analytics Certification Course Overview

Google Analytics is a popular digital analytics software that is used to track and generate website reports. Google Analytics helps companies improve their marketing strategy, reduce the bounce rate, serve the target audience efficiently, and improve the conversion rate. Having extensive knowledge and skill in optimizing the website's performance using Google Analytics will help individuals earn higher-paying jobs in today's competitive IT sector.

They will also learn to identify trends and patterns in how visitors engage with their websites using the Google Analytics tool. Our highly expert trainers in Pittsburgh with years of teaching experience will conduct this masterclass and equip delegates with the skills to improve Google results and help you get more users on your website.

Our 1-day comprehensive course in Pittsburgh on Google Analytics provides delegates with the opportunity to tailor their knowledge and skills to monitor websites efficiently by making the best use of Google Analytics features. During this course in Pittsburgh, they will learn how to extract valuable information using Google Analytics.

Course Objectives:

  • To create reports that provide insights into the business
  • To use reports and dashboards to visualize and analyze data
  • To align a website page with a search engine's ranking algorithm
  • To increase its visibility when people search for products or service
  • To measure impressions and clicks from internal promotions
  • To learn about E-commerce reporting to make better decisions and sales

After completing the Google Analytics Certification Course in Pittsburgh under Digital Marketing Courses, delegates will be well-equipped to harness the power of Google Analytics in their Digital Marketing endeavors. They will possess the skills to analyze website performance, track conversions, and refine marketing strategies effectively, ultimately leading to improved outcomes in their pursuit of other Digital Marketing Courses.

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What’s included in this Google Analytics Certification Course?

  • World-Class Training Sessions from Experienced Instructors  
  • Google Analytics Certificate           
  • Digital Delegate Pack

Why choose us

Our Pittsburgh venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Pittsburgh has around a population of 305,000 inhabitants living within the commonwealth’s second largest city. The city is located southeast of the Ohio River in the north east of the United States of America. Pittsburgh is characterized by the Appalachia border. The city is renowned for its number of bridges (446) and its steel-related businesses spanning over 300 of them. Pittsburgh has four main areas (North side, south side, east end and west end) surrounding the Golden triangle (downtown area) containing 90 neighbourhoods. The downtown area is the cultural district with art venues and theatres, sports and literature.Pittsburgh has several public schools including charter and magnet schools, City Charter High School, Pittsburgh Montessori School, Pittsburgh Gifted Center and Barack Obama Academy of International. The city also has many private schools including North Catholic High School, Bishop Canevin High School, Seton-La Salle Catholic High School and Central Catholic High School.Carnegie Mellon University is Pittsburgh main university with around, 15,000 students. It’s a private institution with 7 colleges and schools including, the College of Engineering, College of Fine Arts, Dietrich College of Humanities and Social Sciences. Carnegie was rated 24th university in the world and the best technology school in the United States.The University of Pittsburgh has 17 schools and colleges with around 28,000 enrolled students. Pittsburgh University is located within the Oakland neighbourhood working as a commonwealth system of higher education. The university has 17 undergraduate and graduate schools. There are four undergraduate schools including the western Pennsylvania: Bradford, Greensburg, Johnstown and Titusville. The university has a developed Greek system of 39 fraternities and sororities including Delta Phi, Pi Kappa Pi, Delta Zeta and Kappa Delta. The university has several sports teams including the Pittsburgh panthers (Athletics team), Football team and Pittsburgh panther’s men’s basketball team. 

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Address

Penn Center East Monroeville
201 Penn Center Boulevard
Suite 400
Pittsburgh
Pennsylvania
15235

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Google Analytics Certification in Pittsburgh. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Google Analytics Certification in Pittsburgh, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Google Analytics Certification in Pittsburgh FAQs

Google Analytics is a digital analytics software offered by Google that tracks and generates website reports.
Google Analytics is used for tracking website traffic, understanding user behavior, measuring campaign performance, and extracting insights to optimize websites and marketing strategies.
This Google Analytics Certification Course offers enhanced data analysis skills, improved marketing strategies, certification of expertise, comprehensive understanding of user behavior, and the ability to drive business growth through informed decisions.
There are no formal prerequisites for this Google Analytics Masterclass.
This Google Analytics Course includes training on Google Analytics fundamentals, data analysis techniques, custom reporting, advanced features like segmentation, and practical applications for marketing and website performance optimization.
The duration of this Google Analytics Course spans across 1 day.
Yes, upon successfully completing the Google Analytics Certification Course, delegates will receive a certification.
Completing a Google Analytics course opens career paths like Digital Marketing Analyst, Web Analyst, SEO Specialist, Data Analyst, and E-commerce Manager, focusing on data-driven decision-making.
The Knowledge Academy stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking Google Analytics Certification.
The training fees for Google Analytics Certification certification in Pittsburgh starts from $1295
The Knowledge Academy is the Leading global training provider for Google Analytics Certification.
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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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