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Course Information

Digital Marketing Masterclass Outline

This Digital Marketing Masterclass will cover the following modules:

Module 1: Digital Marketing

  • What is Digital Marketing?
  • How did it revolve?
  • Understanding the impact of Digital Marketing on business
  • Permission Marketing

Module 2: Planning, Strategy, and Testing

  • Online campaign planning within best practise guidelines
  • Identifying the optimum mix of Digital Marketing techniques
  • Campaign strategy
  • Integration and Multi-channel Marketing
  • What to test and when to do so

Module 3: Customer Experience and Usability

  • Principles of the Customer Experience (CX)
  • Creating a successful User Experience (UX)
  • Industry methodologies
  • Sitemaps and wireframes
  • User testing

Module 4: Mobile Marketing

  • Key challenges and success factors in Mobile Marketing
  • Developing a customer-led mobile strategy
  • Assessing the role of mobile sites v apps
  • Using mobile to drive customer acquisition
  • Building loyalty and customer retention through mobile channels
  • Tracking, analytics, and Conversion Rate Optimisation

Module 5: Content Strategy

  • Why content is (still) pivotal
  • Developing content for different customer segments
  • Content and SEO: the power of ‘in-bound marketing’
  • Developing a content plan
  • Examples of successful content strategies

Module 6: social media

  • The rise of social
  • Key players: Facebook, LinkedIn, YouTube, Twitter
  • Impact of Google+
  • Successes and pitfalls of social media

Module 7: Email Marketing

  • Why permission is everything
  • How to acquire names and email addresses
  • Testing email for continuous improvement
  • E-newsletters and other email formats
  • Broadcast and delivery considerations
  • Successful email marketing: case studies

Module 8: Search Engine Marketing: SEO and PPC Defined

  • Why is search engine marketing so crucial to online success?
  • Key strategies and tactics to maximise search engine effectiveness: integrating SEO and PPC for optimum results

Module 9: Integrating Your Marketing Communications for Maximum ROI

  • Why integration is essential and how best to achieve it
  • Integrating online and offline activity
  • 'Real-world' integrated campaigns
  • Looking ahead: multi-channel for media owners, marketers, and their agencies

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Who should attend this Digital Marketing Training Course?

This Digital Marketing Masterclass is aimed at any individual who is responsible for online marketing campaigns. This Masterclass would be especially useful for managers who need to refresh their knowledge and come up to date with new techniques, and also entry level marketing professionals who would like to obtain an introduction to Digital Marketing.


There are no prerequisites for undertaking this Digital Marketing Masterclass.

Digital Marketing Masterclass Overview

This Digital Marketing Masterclass consists of a 1 day, instructor-led course that provides delegates with tips and tricks that will enable the optimisation of their use of Digital Marketing. The course will focus on the different platforms, devices, and content that must be considered for improving customer usability. The course will also look into SEO (Search Engine Optimisation) and the importance of quality content for keeping client's business.

This course comes under the topic of Digital Marketing Courses, which provides delegates with several Masterclasses, including Social Media Masterclass, SEO Masterclass, and Google Analytics Masterclass. This topic then encompasses a variety of courses that focus on one specific aspect of Digital Marketing, enabling delegates to obtain further, more in-depth training within the topic.

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What's included in this Digital Marketing Training Course?

  • Delegate pack consisting of course notes and exercises
  • Manual
  • Experienced Instructor
  • Refreshments

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Why choose us

Ways to take this course

Our easy to use Virtual platform allows you to sit the course from home with a live instructor. You will follow the same schedule as the classroom course, and will be able to interact with the trainer and other delegates.

Our fully interactive online training platform is compatible across all devices and can be accessed from anywhere, at any time. All our online courses come with a standard 90 days access that can be extended upon request. Our expert trainers are constantly on hand to help you with any questions which may arise.

This is our most popular style of learning. We run courses in 1200 locations, across 200 countries in one of our hand-picked training venues, providing the all important ‘human touch’ which may be missed in other learning styles.


Highly experienced trainers

All our trainers are highly qualified, have 10+ years of real-world experience and will provide you with an engaging learning experience.


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

We limit our class sizes to promote better discussion and ensuring everyone has a personalized experience


Great value for money

Get more bang for your buck! If you find your chosen course cheaper elsewhere, we’ll match it!

This is the same great training as our classroom learning but carried out at your own business premises. This is the perfect option for larger scale training requirements and means less time away from the office.


Tailored learning experience

Our courses can be adapted to meet your individual project or business requirements regardless of scope.


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

This gives your team a great opportunity to come together, bond, and discuss, which you may not get in a standard classroom setting.


Monitor employees progress

Keep track of your employees’ progression and performance in your own workspace.

What our customers are saying

Frequently asked questions


The Knowledge Academy offer training in a variety of locations across the UK and around the world, making it easy to find a training venue near you.
There are no prerequisites for enrolling on this Digital Marketing Masterclass.
Yes, whether you have a B2B or B2C business, digital marketing works great for any product or service you provide to the customer.
There is no fixed number of posts in a week, but if we post once or twice in a week than it will be beneficial.
In this course, Delegates will learn topics like Planning, Strategy and testing, customer experience and usability, Mobile marketing, Social Media Marketing, Content strategies, SEO, PPC and many more which help them to enhance their skills.
Like any form of marketing, the purpose of digital marketing is to promote and sell a product or service. More specifically, the use of digital marketing is to connect a business or organisation with its target audience via digital channels.
It is expected in future many of the companies will have an online presence. And obviously, digital marketing is growing at a faster leap. There will be many career opportunities in digital marketing. We live in this time where people use the Internet for everything.
The price for Digital Marketing Masterclass certification in the United States starts from $595
The Knowledge Academy is the Leading global training provider in the world for Digital Marketing Masterclass.

Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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Thames Water Logo

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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"...the trainer for this course was excellent. I would definitely recommend (and already have) this course to others."

Diane Gray, Shell

Looking for more information on Digital Marketing Courses?

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Digital Marketing Package

Save upto 40%
5 courses
Included courses:

Social Media Masterclass$1795

SEO Masterclass$1795

Digital Marketing Masterclass$1795

Google Analytics Masterclass$1795

Google Adwords Masterclass$1795

Total without package:  $8975

Package price:  $5395 (Save $3580)

Purchase now