Course information

Google Ads Certification Course Outline

Module 1: Introduction to Google Ads

  • What are Google Ads?
  • Method to Advertise on Google
  • How Does Google Ads Work?
  • Types of Google Ads
  • How to Use Google Keyword Planner for Ads?
  • Google Ads Terms to Know

Module 2: Google Ads Basics

  • API Structure
  • Entity Relationships
  • Versioning
  • Changing and Inspecting Objects
  • Retrieving Objects
  • Resource Metadata
  • Call Structure
  • Mutates

Module 3: Account Management

  • Creating an Account
  • Linking to Manager Accounts
  • List Accessible Accounts
  • Get Account Hierarchy
  • Managing User Access
  • Change Status and Event Service

Module 4: Ad Management

  • Introduction to Ad Management
  • Ad Types
  • Create and Mutate Ads
  • Responsive Search and Customization
  • Upgraded URLs
  • Dynamic Search Ads
  • Responsive Display and Search Ads

Module 5: Create Campaigns

  • Add Campaigns
  • Display Expansion on Search Campaigns
  • Campaign Groups
  • Create Ad Groups

Module 6: Bidding

  • Strategy Types and Status
  • Portfolio and Standard Bidding
  • Cross-Account Bidding Strategies
  • Set Bids Manually
  • Manage Bid Modifiers

Module 7: Conversion Management

  • Create Conversion Actions
  • Conversion Action Types
  • Upload Click and Call Conversions
  • Enhanced Conversions
  • Custom Conversion variables
  • Conversion Value Rules
  • Conversion Goals

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Who should attend this Google Ads Certification Course?

The Google Ads Training Course in Sacramento is designed for professionals who want to gain expertise in creating, managing, and optimizing advertising campaigns using Google Ads. A variety of professionals can benefit from this course, such as:

  • Digital Marketers
  • E-commerce Professionals
  • Public Relations Specialists
  • Social Media Managers
  • Content Creators
  • Advertising Professionals
  • Marketing Coordinators

Prerequisites of the Google Ads Certification Course

There are no formal prerequisites for this Google Ads Certification.

Google Ads Certification Course Overview

Google Ads is a platform for paid advertising that operates under the Pay-Per-Click (PPC) marketing model. It is an effective method of attracting qualified traffic, or good-fit customers, to the company looking for goods and services similar to what they provide. It enables you to develop and distribute well-timed advertisements to your target market via desktop and mobile.

This course under the Digital Marketing Courses in Sacramento aims to provide delegates with the core concepts of using the Google Ads platform to promote their products as per public demand. Delegates will learn about account management for creating accounts and managing account hierarchies programmatically. Obtaining the required skills for advertising the business enables individuals with job and growth opportunities in various fields.

The Knowledge Academy’s 1-day comprehensive course in Sacramento on Google Ads will provide delegates with the working knowledge of Google Ads to establish and manage paid search campaigns. This course in Sacramento will be delivered by our highly professional and skilled trainers with years of teaching experience on Digital Marketing Courses and will equip delegates with the best practices to advertise the product.

Course Objectives:

  • To send a pre-populated customer ID to the Google Ads API to create an account
  • To handle background authentication tasks and establish a new campaign
  • To target a specific keyword on Google and make a bid on the keyword
  • To generate and share well-timed ads among the target audience
  • To promote the business and rank organically for a search term
  • To supply a request that retrieves a single resource instance

At the end of this course in Sacramento, the delegates will be able to create strategic and successful paid search campaigns for business benefits. They will also be able to gain more clicks, impressions, and conversions by spending a minimum cost on the product advertisement.

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What’s included in this Google Ads Certification Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Google Ads Certificate            
  • Digital Delegate Pack

Why choose us

Our Sacramento venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Sacramento is situated near central valley at the joining of the Sacramento River and the American River, as well as it being the capital city of California it is also the sixth largest city within California and is home to around 485,199 people within 2014. Sacramento also has a metropolitan population of an estimated 2,414, 783 in 2010 therefore ranking it in third place as the largest metropolitan population within California. Sacramento is also the seat to the government of Sacramento County, and America’s most diverse city as of Harvard University civil rights project in 2002. There are a number of different types of schools, which are public, private or independent, the independent schools within Sacramento include the Waldorf School and the Sacramento Country Day School which was run by the California Association of Independent Schools as opposed to being one of the Roman Catholic Independent schools. The Public schools include Natomas Unified School District, Twin Rivers Unified School District, Sacramento City Unified School District and Elk Grove Unified School District. Some of the Universities within the city include Sacramento State (California State University, Sacramento) and University of California. Sacramento State University plays a big part in the education of students, as of 2004 they enrolled roughly 22,555 undergraduates within the eight colleges it operates. There is also a few universities with campuses in Sacramento which include the McGeroge School of law – University of Pacific, National University, Western Seminary and the University of San Francisco. All of the Universities offer students different types of courses and degrees some of which include graduate, undergraduate, bachelors, masters and doctoral degrees. Subjects can also differ depending on the institution with regards to public health sciences, administration, project management, business, sciences, law, counselling, education, mathematics, engineering, arts, sports and many more. Sacramento also consists of different schools which practise religion, these being an Islamic school the Masjid Annur, Christian schools such as the Sacramento Adventist Academy and the Capital Christian School as well as a Jewish school which is the Shalom School.

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Address

Sacremento, California

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Google Ads Certification in Sacramento. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Google Ads Certification in Sacramento, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Google Ads Certification in Sacramento FAQs

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users on Google's search results, websites, and apps.
Google Ads is crucial for businesses due to its vast reach, targeting capabilities, and the ability to drive immediate traffic and conversions by placing ads in front of users actively searching for related products or services.
There are no formal prerequisites to attend this Google Ads Course.
The duration of this Google Ads Course spans across 1 day.
Key terms include CPC (Cost-Per-Click), CTR (Click-Through Rate), Quality Score, Ad Rank, Keywords, Campaigns, Ad Groups, Conversion Rate, and Remarketing.
Types of campaigns include Search Network campaigns, Display Network campaigns, Shopping campaigns, Video campaigns (YouTube), and App campaigns.
You'll learn advanced strategies for creating effective ad campaigns, using targeting and bidding strategies, optimizing for higher conversions, and analyzing campaign performance for continuous improvement.
The course covers topics such as keyword research, campaign setup, ad creation and optimization, audience targeting, budget management, analytics and reporting, and best practices for maximizing ROI.
Completing the course opens opportunities in digital marketing roles such as PPC Specialist, Google Ads Manager, Digital Marketing Manager, SEM Specialist, and roles focusing on analytics and campaign strategy in various industries.
The training fees for Google Ads Certification certification in Sacramento starts from $1295
The Knowledge Academy is the Leading global training provider for Google Ads Certification.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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