Course information

Data-Driven Marketing Course Outline

Module 1: Fundamentals

  • Introduction to Data-Driven for Marketing
  • Defining the Data-Driven Marketing Strategy
  • Essential Marketing Metrics
  • Marketing Budgets: Key Differences between the Leaders and the Laggards

Module 2: Overcoming the Five Obstacles to Data-Driven Marketing

  • Focus on Collecting the Right Data and Create Momentum
  • Causality—Conduct Small Experiments
  • Lack of Data—Strategies for Obtaining Customer Data
  • Resources and Tools—Build the Infrastructure for Data-Driven Marketing
  • People and Change—Create a Data-Driven Marketing Culture

Module 3: Marketing Metrics

  • Linking Marketing Activities to Metrics
  • A Balanced Scorecard for Marketing
  • Facing the B2B Measurement Challenge

Module 4: Essential Nonfinancial Metrics

  • Metric 1—Brand Awareness
  • Metric 2—Test-Drive
  • Metric 3—Churn
  • Metric 4—CSAT
  • Metric 5—Take Rate

Module 5: Essential Financial Metrics

  • Profit
  • NPV
  • IRR
  • Payback Defined
  • Return on Marketing Investment (ROMI) Framework for Management Decisions

Module 6: Customer Lifetime Value

  • Customer Lifetime Value
  • The New Marketing Strategy: Value-Based Marketing
  • Balancing Short- and Long-Term Customer Profitability
  • Customer Life Cycle Management

Module 7: From Clicks to Value with Internet Marketing Metrics

  • CPC versus CPM: Optimizing Metric
  • Optimizing Sponsored Search
  • Bounce Rate Changing the Internet Search Marketing Game with Attribution Modeling
  • Beyond SEM: Internet Display Advertising Impact
  • Hypertargeting Display Advertising in Social Media
  • Word of Mouth (WOM) Social Media Marketing Engagement

Module 8: Infrastructure for Data-Driven Marketing

  • Which Data Do You Really Need?
  • Do You Need to Build a Ranch House or Empire State Building Infrastructure?
  • Requirement Complexity

Module 9: Marketing Budgets, Technology, and Core Processes

  • Marketing Campaign Management
  • Research: Marketing Processes, Technology, and the Link to Firm Performance
  • B2B versus B2C Investment Portfolio Mixes
  • Overcoming the Four Barriers to Professionalizing Marketing Processes
  • Upgrading the Marketing Campaign Management Processes

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Who should attend this Data-Driven Marketing Course?

This Data-Driven Marketing Training Course in Wichita is designed for Marketing Professionals, Analysts, and Managers who are seeking to enhance their understanding and skills in leveraging data for strategic marketing decisions. This course can benefit a wide range of professionals, including:

  • Marketing Professionals
  • Marketing Analysts
  • Marketing Managers
  • Data Analysts
  • Digital Marketing Specialists
  • UX/UI Designers
  • Brand Managers

Prerequisites of the Data-Driven Marketing Course

There are no formal prerequisites for this Data-Driven Marketing Training Course.

Data-Driven Marketing Course Overview

Data-Driven Marketing represents a paradigm shift in the digital advertising landscape, harnessing the power of customer data to achieve precise and efficient media purchasing and tailored messaging. It stands at the forefront of digital advertising advancements, riding the waves of burgeoning marketing data quality, technological innovation, and automation.

Gaining proficiency in Data-Driven Marketing in Wichita is paramount for professionals aiming to keep pace with the dynamic realm of digital advertising. This approach, particularly eminent in programmatic buying, employs machine learning and algorithms to remove the uncertainties inherent in traditional media planning and buying.

The Knowledge Academy’s 1-day comprehensive course in Wichita on Data-Driven Marketing will empower delegates with a foundational understanding of the subject and its significance in the contemporary marketing milieu. Delegates in Wichita will be introduced to key marketing metrics, both financial and non-financial, ensuring they can discern, measure, and act upon relevant data effectively.

Course Objectives:

  • To equip delegates with tools and techniques for effective data collection and analysis
  • To foster a deep understanding of how to align marketing strategies with data insights
  • To enhance proficiency in measuring, reporting, and optimizing campaign performance
  • To develop skills in predicting and responding to market trends using data analytics
  • To empower attendees to leverage data for increased ROI and customer engagement

Upon completion of this Data-Driven Marketing Course in Wichita, delegates will gain practical skills to harness data for targeted campaigns, enhancing their ability to reach specific audiences effectively. Additionally, they will acquire insights into optimizing marketing strategies through data analysis, empowering them to make informed decisions for business success.

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What’s included in this Data-Driven Marketing Course?

  • World-Class Training Sessions from Experienced Instructors   
  • Data-Driven Marketing Certificate
  • Digital Delegate Pack

Why choose us

Our Wichita venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Wichita is the largest city in the state of Kansas, USA. It is located in the south of Kansas on the Arkansas River and has a population of around 380,000 people. The city is famous for its aircraft production and is often nicknamed “The Air Capital of the World”. The main operator of schools in Wichita is the Wichita Public Schools district. It manages around ninety schools including ten high schools, sixteen middle schools and sixty one elementary schools. There are around thirty five private or religious schools including The Kapaun Mt Carmel and Bishop Carroll Catholic High School. There are three universities in Wichita. Wichita State University is a public university which serves 14,000 students a year. It is the third largest university in the whole of Kansas. Friends University is a Christian University and another Christian University, Newman University also has their main campus in Wichita. Wichita Area Technical College provides 75 different educational programs to students and is located in the city. The unemployment rate in White Plains is at 5.4%. This has improved slightly since last year’s rate of 5.8%.

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Address

The Waterfront
1550 N Waterfront Parkway
Wichita
Kansas  
67206

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Data-Driven Marketing Course in Wichita. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Data-Driven Marketing Course in Wichita, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Data-Driven Marketing Course in Wichita FAQs

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The training fees for certification in Wichita starts from $1295
The Knowledge Academy is the Leading global training provider for .
Please see our courses available in Wichita
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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