Data-Driven Marketing Course in Columbus

Data-Driven Marketing Course Outline

Module 1: Fundamentals

• Introduction to Data-Driven for Marketing
• Defining the Data-Driven Marketing Strategy
• Essential Marketing Metrics
• Marketing Budgets: Key Differences between the Leaders and the Laggards

Module 2: Overcoming the Five Obstacles to Data-Driven Marketing

• Focus on Collecting the Right Data and Create Momentum
• Causality—Conduct Small Experiments
• Lack of Data—Strategies for Obtaining Customer Data
• Resources and Tools—Build the Infrastructure for Data-Driven Marketing
• People and Change—Create a Data-Driven Marketing Culture

Module 3: Marketing Metrics

• Linking Marketing Activities to Metrics
• A Balanced Scorecard for Marketing
• Facing the B2B Measurement Challenge

Module 4: Essential Nonfinancial Metrics

• Metric 1—Brand Awareness
• Metric 2—Test-Drive
• Metric 3—Churn
• Metric 4—CSAT
• Metric 5—Take Rate

Module 5: Essential Financial Metrics

• Profit
• NPV
• IRR
• Payback Defined
• Return on Marketing Investment (ROMI) Framework for Management Decisions

Module 6: Customer Lifetime Value

• Customer Lifetime Value
• The New Marketing Strategy: Value-Based Marketing
• Balancing Short- and Long-Term Customer Profitability
• Customer Life Cycle Management

Module 7: From Clicks to Value with Internet Marketing Metrics

• CPC versus CPM: Optimizing Metric
• Optimizing Sponsored Search
• Bounce Rate Changing the Internet Search Marketing Game with Attribution Modeling
• Beyond SEM: Internet Display Advertising Impact
• Hypertargeting Display Advertising in Social Media
• Word of Mouth (WOM) Social Media Marketing Engagement

Module 8: Infrastructure for Data-Driven Marketing

• Which Data Do You Really Need?
• Do You Need to Build a Ranch House or Empire State Building Infrastructure?
• Requirement Complexity

Module 9: Marketing Budgets, Technology, and Core Processes

• Marketing Campaign Management
• Research: Marketing Processes, Technology, and the Link to Firm Performance
• B2B versus B2C Investment Portfolio Mixes
• Overcoming the Four Barriers to Professionalizing Marketing Processes
• Upgrading the Marketing Campaign Management Processes

Who should attend this Data-Driven Marketing Course?

This Data-Driven Marketing Training Course in Columbus is designed for Marketing Professionals, Analysts, and Managers who are seeking to enhance their understanding and skills in leveraging data for strategic marketing decisions. This course can benefit a wide range of professionals, including:

• Marketing Professionals
• Marketing Analysts
• Marketing Managers
• Data Analysts
• Digital Marketing Specialists
• UX/UI Designers
• Brand Managers

Prerequisites of the Data-Driven Marketing Course

There are no formal prerequisites for this Data-Driven Marketing Training Course.

Data-Driven Marketing Course Overview

Data-Driven Marketing represents a paradigm shift in the digital advertising landscape, harnessing the power of customer data to achieve precise and efficient media purchasing and tailored messaging. It stands at the forefront of digital advertising advancements, riding the waves of burgeoning marketing data quality, technological innovation, and automation.

Gaining proficiency in Data-Driven Marketing in Columbus is paramount for professionals aiming to keep pace with the dynamic realm of digital advertising. This approach, particularly eminent in programmatic buying, employs machine learning and algorithms to remove the uncertainties inherent in traditional media planning and buying.

The Knowledge Academy’s 1-day comprehensive course in Columbus on Data-Driven Marketing will empower delegates with a foundational understanding of the subject and its significance in the contemporary marketing milieu. Delegates in Columbus will be introduced to key marketing metrics, both financial and non-financial, ensuring they can discern, measure, and act upon relevant data effectively.

Course Objectives

• To equip delegates with tools and techniques for effective data collection and analysis
• To foster a deep understanding of how to align marketing strategies with data insights
• To enhance proficiency in measuring, reporting, and optimizing campaign performance
• To develop skills in predicting and responding to market trends using data analytics
• To empower attendees to leverage data for increased ROI and customer engagement

Upon completion of this Data-Driven Marketing Course in Columbus, delegates will gain practical skills to harness data for targeted campaigns, enhancing their ability to reach specific audiences effectively. Additionally, they will acquire insights into optimizing marketing strategies through data analysis, empowering them to make informed decisions for business success.

What’s included in this Data-Driven Marketing Course?

• World-Class Training Sessions from Experienced Instructors
• Data-Driven Marketing Certificate
• Digital Delegate Pack