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Performance Marketing Training

Pune

Performance Marketing Training in Pune helps learners understand the fundamentals of performance marketing. Professionals develop skills in setting up and managing campaigns, analysing performance metrics, optimising strategies, tracking results, and improving ROI.

Learn data-driven marketing strategies for optimal campaign performance
Master key metrics and analytics to maximise ROI in this Performance Marketing Course
Gain expertise in targeting, tracking, and optimising marketing campaigns efficiently

Dates & Prices

Performance Marketing Training Overview

Course syllabus

Who it’s for

What’s included

FAQs

Performance Marketing Training Course Outline

Module 1: Introduction to Performance Marketing

What is Performance Marketing?
How Does Performance Marketing Work?
Benefits of Performance Marketing for the Business

Module 2: Channels Used for Performance Marketing

Social Media Marketing
Programmatic Display Advertising
Native Advertising
Sponsored Content
Affiliate Marketing
High Impact Mobile Advertising
Search Engine Marketing (SEM)

Module 3: Performance Marketing Pricing

CPM (Cost Per Mille)
CPC (Cost Per Click)
CPA (Cost Per Action)
LTV (Lifetime Value)
Cost Per Sale
CPI (Cost Per Install)
CPL (Cost Per Lead)

Module 4: Ways to Measure Marketing Performance

Revenue and Sales
Leads
Customer Retention and Loyalty
Lead Management
Brand Awareness
Engagement

Who should attend this Performance Marketing Training Course?

Performance Marketing Course is tailored for professionals seeking to excel in the dynamic field of digital marketing and performance-driven campaigns. This training is suitable for a diverse range of individuals, including:

Digital Marketers
Marketing Managers
E-commerce Managers
Advertising Specialists
Social Media Managers
Content Creators
Business Owners

Prerequisites of the Performance Marketing Training Course

There are no formal prerequisites required for the Performance Marketing Course. However, delegates with a basic understanding of digital marketing concepts may find it easier to grasp the material.

Performance Marketing Training Overview

Performance Marketing is a results-driven approach that focuses on measurable outcomes, such as clicks, conversions, and sales, making it a critical strategy in today's digital marketing landscape. As businesses increasingly rely on data to guide their marketing efforts, mastering performance marketing is essential for staying competitive and maximising return on investment (ROI).

Understanding Performance Marketing is crucial for digital marketers, advertising professionals, and business owners who want to optimise their marketing spend and achieve better results. This knowledge enables professionals to make informed decisions, track campaign success, and adjust strategies in real-time to improve performance.

This 1-day Performance Marketing Training by the Knowledge Academy provides delegates with the foundational skills and knowledge to excel in performance marketing. The Performance Marketing Course covers key topics such as setting up campaigns, analysing performance metrics, and optimising strategies for better outcomes. Delegates will engage in practical exercises and real-world case studies to ensure they can apply the concepts directly to their work.

Course Objectives

To understand the fundamentals of performance marketing
To learn how to set up and manage effective performance marketing campaigns
To develop skills in analysing key metrics and making data-driven decisions
To gain expertise in optimising campaigns for maximum ROI
To master the use of tools and platforms essential for performance marketing
To explore advanced strategies for targeting and retargeting audiences

Upon completion of this Performance Marketing Course, delegates will have the skills to effectively manage and optimise performance marketing campaigns, leading to improved ROI and better business outcomes. They will be well-equipped to make data-driven decisions that enhance their overall marketing effectiveness.

What’s Included in this Performance Marketing Training?

World-Class Training Sessions from Experienced Instructors
Performance Marketing Certificate
Digital Delegate Pack

Train Your Workforce

Looking for Performance Marketing Training in-house or onsite training Pune. We specialise in corporate group training and bulk bookings for organisations of all sizes. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling.

Approved supplier to 53,514 organisations

The Knowledge Academy is an approved training supplier to 53,514 organisations across the UK, Europe, North America and Australia, so most buyers can book through their existing purchasing process with no new supplier setup.

Our Pune venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Pune is one of the cities within Maharashtra, situated on the right bank of the Mutha River within the Deccan Plateau in the southern part of India. As well as Pune being acknowledged as the cultural capital of Maharashtra is it also the 71^st largest city within the world and the second within its state. Schools within Pune are either run by educational trusts, private individuals or the Pune Municipal Corporation. Some of the schools include the New English School, Bhave School, The Bishop's School, St. Anne’s High School and Camp Education Society School. There is one main university which is linked to the colleges within Pune which is the Savitribai Phule Pun University some of which include the AISSMS College of Pharmacy, Sinhgad College of Engineering and the Balaji Institute of Modern Management Pune, other colleges within Pune which are affiliated with other universities or organisations include MIT Institute Of Design and Film and Television Institute of India. Some of the universities within Pune include the Institute of Armament Technology, Symbiosis International University, Bharati Vidyapeeth Deemed University, Indian Institute of Science Education and Research and many more all of which offer different types of courses and degrees in areas such as architecture, engineering, management studies, dentistry, medicines, law, sciences, arts and commerce.

Ways to take Performance Marketing Training in Pune

Classroom

Face to face with your trainer in a small group, at our Pune, Rainbow Plaza venue in Pune.

Best for: people who learn best in the room.

1 day · next Fri 12 Feb 2027

See classroom dates

Live Online

The same live course from home, with a live instructor and other delegates. Mirrors the classroom schedule.

Best for: starting soon, without travel.

1 day · next Thu 10 Dec 2026

See live online dates

Online Self-Paced

Study 24/7 on your own schedule through our learning platform, with progress tracking.

Best for: fitting study around work.

90 days of access

See self-paced options

Onsite

We bring the course to your team, at your premises, online or hybrid, on dates that suit you.

Best for: groups and bulk bookings.

Tailored to your team

Get a team quote

Performance Marketing Training Schedule in Pune

Classroom · Pune

Next: Fri 12 Feb 2027

4 dates in 2027 · 1 day · INR291,095

View classroom dates

Live Online · Same trainer and syllabus Soonest

Next: Thu 10 Dec 2026

5 upcoming dates · 1 day · INR154,995

View online dates

Classroom · Pune

Online Instructor-Led

Online Self-Paced

Onsite

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Package deals for Performance Marketing Training in Pune

Our training experts have compiled a range of course packages on a variety of categories in Performance Marketing Training, to boost your career. The packages consist of the best possible qualifications with Performance Marketing Training, and allows you to purchase multiple courses at a discounted rate.

Digital Marketing Courses | Performance Marketing Training in Pune FAQs

What is Performance Marketing?

Performance Marketing refers to online marketing campaigns in which advertisers pay marketing firms or ad platforms for specific outcomes, such as conversions or clicks.

What are the pre-requisites for Performance Marketing Course?

There are no formal prerequisites required to attend this course.

Who should attend this training?

This Performance Marketing Course is suitable for anyone who wants to develop a broad understanding of Performance Marketing.

What are the benefits of Performance Marketing?

It provides easy analytics and data tracking, ROI-driven marketing, diversification of revenue streams, helps to draw new and hard-to-reach audiences, pay only for results, etc.

What are the different channels used for Performance Marketing?

Social media marketing, native advertising, sponsored content, affiliate marketing, Search Engine Marketing (SEM), etc., are the main channels used for Performance Marketing.

What is the duration of this course?

The duration of this Performance Marketing Course spans across 1 day.

What is CPC?

CPC stands for Cost Per Click. It is the actual amount paid for each click in the Pay-Per-Click (PPC) marketing campaigns.

What will I learn during this course in Pune?

During this course, you will learn how to measure marketing performance such as leads, customer retention and loyalty, lead management, brand awareness, etc.

What tools and software will I learn to use in this Performance Marketing Certification?

You will learn to use tools such as Google Analytics, Facebook Ads Manager, Google Ads, and various CRM platforms for tracking and optimising marketing campaigns.

What career paths can this Performance Marketing Certification Course lead to?

This Performance Marketing Course can lead to career paths such as Digital Marketing Manager, Performance Marketing Specialist, PPC Analyst, and Marketing Consultant.

How will this Performance Marketing Course help me measure marketing success?

The Performance Marketing Course will teach you how to analyse key performance metrics, track conversions, and assess ROI, enabling you to measure and improve the success of your marketing efforts.

What kind of sectors can benefit from this Performance Marketing Certification Course?

Sectors such as e-commerce, retail, technology, finance, and healthcare can greatly benefit from this training by optimising their digital marketing strategies.

Why choose The Knowledge Academy over others?

The Knowledge Academy is a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.

What is the cost/training fees for Performance Marketing Training in Pune?

The training fees for Performance Marketing Training in Pune starts from INR154995

Which is the best training institute/provider of Performance Marketing Training in Pune?

The Knowledge Academy is one of the Leading global training provider for Performance Marketing Training.

What are the best Digital Marketing Courses courses in Pune?

Please see our Digital Marketing Courses courses available in Pune

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

Our Clients

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water