Performance Marketing Training Course Outline

Module 1: Introduction to Performance Marketing

  • What is Performance Marketing?
  • How Does Performance Marketing Work?
  • Benefits of Performance Marketing for the Business

Module 2: Channels Used for Performance Marketing

  • Social Media Marketing
  • Programmatic Display Advertising
  • Native Advertising
  • Sponsored Content
  • Affiliate Marketing
  • High Impact Mobile Advertising
  • Search Engine Marketing (SEM)

Module 3: Performance Marketing Pricing

  • CPM (Cost Per Mille)
  • CPC (Cost Per Click)
  • CPA (Cost Per Action)
  • LTV (Lifetime Value)
  • Cost Per Sale
  • CPI (Cost Per Install)
  • CPL (Cost Per Lead)

Module 4: Ways to Measure Marketing Performance

  • Revenue and Sales
  • Leads
  • Customer Retention and Loyalty
  • Lead Management
  • Brand Awareness
  • Engagement
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Who should attend this Performance Marketing Training Course?

Performance Marketing Course is tailored for professionals seeking to excel in the dynamic field of digital marketing and performance-driven campaigns. This training is suitable for a diverse range of individuals, including:

  • Digital Marketers
  • Marketing Managers
  • E-commerce Managers
  • Advertising Specialists
  • Social Media Managers
  • Content Creators
  • Business Owners

Prerequisites of the Performance Marketing Training Course

There are no formal prerequisites required for the Performance Marketing Course. However, delegates with a basic understanding of digital marketing concepts may find it easier to grasp the material.

Performance Marketing Training Overview

Performance Marketing is a results-driven approach that focuses on measurable outcomes, such as clicks, conversions, and sales, making it a critical strategy in today's digital marketing landscape. As businesses increasingly rely on data to guide their marketing efforts, mastering performance marketing is essential for staying competitive and maximising return on investment (ROI).

Understanding Performance Marketing is crucial for digital marketers, advertising professionals, and business owners who want to optimise their marketing spend and achieve better results. This knowledge enables professionals to make informed decisions, track campaign success, and adjust strategies in real-time to improve performance.

This 1-day Performance Marketing Training by the Knowledge Academy provides delegates with the foundational skills and knowledge to excel in performance marketing. The Performance Marketing Course covers key topics such as setting up campaigns, analysing performance metrics, and optimising strategies for better outcomes. Delegates will engage in practical exercises and real-world case studies to ensure they can apply the concepts directly to their work.

Course Objectives

  • To understand the fundamentals of performance marketing
  • To learn how to set up and manage effective performance marketing campaigns
  • To develop skills in analysing key metrics and making data-driven decisions
  • To gain expertise in optimising campaigns for maximum ROI
  • To master the use of tools and platforms essential for performance marketing
  • To explore advanced strategies for targeting and retargeting audiences

Upon completion of this Performance Marketing Course, delegates will have the skills to effectively manage and optimise performance marketing campaigns, leading to improved ROI and better business outcomes. They will be well-equipped to make data-driven decisions that enhance their overall marketing effectiveness.

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What’s Included in this Performance Marketing Training?

  • World-Class Training Sessions from Experienced Instructors
  • Performance Marketing Certificate
  • Digital Delegate Pack
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Train Your Workforce

Looking for Performance Marketing Training in-house or onsite training Mumbai. We specialise in corporate group training and bulk bookings for organisations of all sizes. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling.

Approved supplier to 53,514 organisations

The Knowledge Academy is an approved training supplier to 53,514 organisations across the UK, Europe, North America and Australia, so most buyers can book through their existing purchasing process with no new supplier setup.

Our Mumbai venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Mumbai is situated within the West Coast of India, as well as it being the capital of Maharashtra, it plays an important part within the global economics system. Bombay as the city was previously known as, up until 1995 is also known as an alpha world city and has the largest number of millionaires and billionaires across India, with it therefor being noted as the wealthiest city in India. Mumbai is home to around 18.4 million people and is regarded as the second largest metropolitan population within India as of the record in 2011 with 20.7 million people. Schools and Colleges within Mumbai can be found within the city as well as the suburbs and are either run privately, by the government or the Brihanmumbai Municipal Corporation. Secondary schools are operated by the MCGM primary education system to which it is schooling around 485,531 students in 1,188 primary schools and around 55,576 students in 49 secondary schools within eight different languages these being English, Hindi, Urdu, Kannada, Marathi, Tamil, Gujarati and Telugu. Colleges offer students opportunities to participate within Junior college level, undergraduate level, BCom, BSc and BA courses. As stated by the 10+2+3/4 plan students complete ten years at school to then go on to a junior college and study either science, commerce or arts and they complete that over a two year period. University courses at a degree level are offered in a wide range of different subjects such as engineering, law, media, applied arts and architecture, management, dental, pharmacy as well as Commerce and Science. There are a few universities and colleges within Mumbai and these are the University Institute of Chemical Technology, Indian Institute of Technology (Bombay), SNDT Women’s University, Government Law college, Veermata Jijabai Technological Institute, Narsee Monejee Institute of Management Studies, Sir J. J. School of Art which is the oldest art institution within Mumbai along the Thadomal Shahani Engineering College which is also the oldest private engineering college and the first of its kind to join up with the University of Mumbai to be able to give students the chance to learn about the biomedical engineering, computer engineering, biotechnology and information technology. The University of Mumbai is regarded to be one of the premier universities within India with achievements such as being placed within the top 50 engineering schools of the world ranking at 41 by the American Business Insider within 2013 as well as excelling as the 3rd best multi-disciplinary university within the QS university rankings within India.   

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Ways to take Performance Marketing Training in Mumbai

Live Online

The same live course from home, with a live instructor and other delegates. Mirrors the classroom schedule.

Best for: starting soon, without travel.

1 day · next Thu 10 Dec 2026

See live online dates

Online Self-Paced

Study 24/7 on your own schedule through our learning platform, with progress tracking.

Best for: fitting study around work.

90 days of access

See self-paced options

Onsite

We bring the course to your team, at your premises, online or hybrid, on dates that suit you.

Best for: groups and bulk bookings.

Tailored to your team

Get a team quote

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Package deals for Performance Marketing Training in Mumbai

Our training experts have compiled a range of course packages on a variety of categories in Performance Marketing Training, to boost your career. The packages consist of the best possible qualifications with Performance Marketing Training, and allows you to purchase multiple courses at a discounted rate.

Digital Marketing Courses | Performance Marketing Training in Mumbai FAQs

What is Performance Marketing?

Performance Marketing refers to online marketing campaigns in which advertisers pay marketing firms or ad platforms for specific outcomes, such as conversions or clicks.

What are the pre-requisites for Performance Marketing Course?

There are no formal prerequisites required to attend this course.

Who should attend this training?

This Performance Marketing Course is suitable for anyone who wants to develop a broad understanding of Performance Marketing.

What are the benefits of Performance Marketing?

It provides easy analytics and data tracking, ROI-driven marketing, diversification of revenue streams, helps to draw new and hard-to-reach audiences, pay only for results, etc.

What are the different channels used for Performance Marketing?

Social media marketing, native advertising, sponsored content, affiliate marketing, Search Engine Marketing (SEM), etc., are the main channels used for Performance Marketing.

What is the duration of this course?

The duration of this Performance Marketing Course spans across 1 day.

What is CPC?

CPC stands for Cost Per Click. It is the actual amount paid for each click in the Pay-Per-Click (PPC) marketing campaigns.

What will I learn during this course in Mumbai?

During this course, you will learn how to measure marketing performance such as leads, customer retention and loyalty, lead management, brand awareness, etc.

What tools and software will I learn to use in this Performance Marketing Certification?

You will learn to use tools such as Google Analytics, Facebook Ads Manager, Google Ads, and various CRM platforms for tracking and optimising marketing campaigns.

What career paths can this Performance Marketing Certification Course lead to?

This Performance Marketing Course can lead to career paths such as Digital Marketing Manager, Performance Marketing Specialist, PPC Analyst, and Marketing Consultant.

How will this Performance Marketing Course help me measure marketing success?

The Performance Marketing Course will teach you how to analyse key performance metrics, track conversions, and assess ROI, enabling you to measure and improve the success of your marketing efforts.

What kind of sectors can benefit from this Performance Marketing Certification Course?

Sectors such as e-commerce, retail, technology, finance, and healthcare can greatly benefit from this training by optimising their digital marketing strategies.

Why choose The Knowledge Academy over others?

The Knowledge Academy is a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.

What is the cost/training fees for Performance Marketing Training in Mumbai?

The training fees for Performance Marketing Training in Mumbai starts from INR154995

Which is the best training institute/provider of Performance Marketing Training in Mumbai?

The Knowledge Academy is one of the Leading global training provider for Performance Marketing Training.

What are the best Digital Marketing Courses courses in Mumbai?

Please see our Digital Marketing Courses courses available in Mumbai

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