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Google Ads Certification is part of our Black Friday sale. Lock in up to 60% off now, choose online, classroom or onsite training, and schedule your course any time through 2027. Group bookings save up to 60%.

Google Ads Certification Course Outline

Module 1: Introduction to Google Ads

  • What are Google Ads?
  • Method to Advertise on Google
  • How Does Google Ads Work?
  • Types of Google Ads
  • How to Use Google Keyword Planner for Ads?
  • Google Ads Terms to Know

Module 2: Google Ads Basics

  • API Structure
  • Entity Relationships
  • Versioning
  • Changing and Inspecting Objects
  • Retrieving Objects
  • Resource Metadata
  • Call Structure
  • Mutates

Module 3: Account Management

  • Creating an Account
  • Linking to Manager Accounts
  • List Accessible Accounts
  • Get Account Hierarchy
  • Managing User Access
  • Change Status and Event Service

Module 4: Ad Management

  • Introduction to Ad Management
  • Ad Types
  • Create and Mutate Ads
  • Responsive Search and Customization
  • Upgraded URLs
  • Dynamic Search Ads
  • Responsive Display and Search Ads

Module 5: Create Campaigns

  • Add Campaigns
  • Display Expansion on Search Campaigns
  • Campaign Groups
  • Create Ad Groups

Module 6: Bidding

  • Strategy Types and Status
  • Portfolio and Standard Bidding
  • Cross-Account Bidding Strategies
  • Set Bids Manually
  • Manage Bid Modifiers

Module 7: Conversion Management

  • Create Conversion Actions
  • Conversion Action Types
  • Upload Click and Call Conversions
  • Enhanced Conversions
  • Custom Conversion variables
  • Conversion Value Rules
  • Conversion Goals
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Who should attend this Google Ads Certification Course?

The Google Ads Training Course in Mumbai is designed for professionals who want to gain expertise in creating, managing, and optimizing advertising campaigns using Google Ads. A variety of professionals can benefit from this course, such as:

  • Digital Marketers
  • E-commerce Professionals
  • Public Relations Specialists
  • Social Media Managers
  • Content Creators
  • Advertising Professionals
  • Marketing Coordinators

Prerequisites of the Google Ads Certification Course

There are no formal prerequisites for this Google Ads Certification.

Google Ads Certification Course Overview

Google Ads is a platform for paid advertising that operates under the Pay-Per-Click (PPC) marketing model. It is an effective method of attracting qualified traffic, or good-fit customers, to the company looking for goods and services similar to what they provide. It enables you to develop and distribute well-timed advertisements to your target market via desktop and mobile.

This course under the Digital Marketing Courses in Mumbai aims to provide delegates with the core concepts of using the Google Ads platform to promote their products as per public demand. Delegates will learn about account management for creating accounts and managing account hierarchies programmatically. Obtaining the required skills for advertising the business enables individuals with job and growth opportunities in various fields.

The Knowledge Academy’s 1-day comprehensive course in Mumbai on Google Ads will provide delegates with the working knowledge of Google Ads to establish and manage paid search campaigns. This course in Mumbai will be delivered by our highly professional and skilled trainers with years of teaching experience on Digital Marketing Courses and will equip delegates with the best practices to advertise the product.

Course Objectives

  • To send a pre-populated customer ID to the Google Ads API to create an account
  • To handle background authentication tasks and establish a new campaign
  • To target a specific keyword on Google and make a bid on the keyword
  • To generate and share well-timed ads among the target audience
  • To promote the business and rank organically for a search term
  • To supply a request that retrieves a single resource instance

At the end of this course in Mumbai, the delegates will be able to create strategic and successful paid search campaigns for business benefits. They will also be able to gain more clicks, impressions, and conversions by spending a minimum cost on the product advertisement.

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What’s included in this Google Ads Certification Course?

  • World-Class Training Sessions from Experienced Instructors
  • Google Ads Certificate
  • Digital Delegate Pack
Hands-On Labs: Included as part of our online instructor-led delivery, these labs provide real-world exercises in a simulated environment guided by expert instructors to enhance your practical skills.
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Train Your Workforce

Looking for Google Ads Certification in-house or onsite training in Mumbai? We specialise in corporate group training and bulk bookings for organisations of all sizes in Mumbai. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling to train your team.

Our Mumbai venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Mumbai is situated within the West Coast of India, as well as it being the capital of Maharashtra, it plays an important part within the global economics system. Bombay as the city was previously known as, up until 1995 is also known as an alpha world city and has the largest number of millionaires and billionaires across India, with it therefor being noted as the wealthiest city in India. Mumbai is home to around 18.4 million people and is regarded as the second largest metropolitan population within India as of the record in 2011 with 20.7 million people. Schools and Colleges within Mumbai can be found within the city as well as the suburbs and are either run privately, by the government or the Brihanmumbai Municipal Corporation. Secondary schools are operated by the MCGM primary education system to which it is schooling around 485,531 students in 1,188 primary schools and around 55,576 students in 49 secondary schools within eight different languages these being English, Hindi, Urdu, Kannada, Marathi, Tamil, Gujarati and Telugu. Colleges offer students opportunities to participate within Junior college level, undergraduate level, BCom, BSc and BA courses. As stated by the 10+2+3/4 plan students complete ten years at school to then go on to a junior college and study either science, commerce or arts and they complete that over a two year period. University courses at a degree level are offered in a wide range of different subjects such as engineering, law, media, applied arts and architecture, management, dental, pharmacy as well as Commerce and Science. There are a few universities and colleges within Mumbai and these are the University Institute of Chemical Technology, Indian Institute of Technology (Bombay), SNDT Women’s University, Government Law college, Veermata Jijabai Technological Institute, Narsee Monejee Institute of Management Studies, Sir J. J. School of Art which is the oldest art institution within Mumbai along the Thadomal Shahani Engineering College which is also the oldest private engineering college and the first of its kind to join up with the University of Mumbai to be able to give students the chance to learn about the biomedical engineering, computer engineering, biotechnology and information technology. The University of Mumbai is regarded to be one of the premier universities within India with achievements such as being placed within the top 50 engineering schools of the world ranking at 41 by the American Business Insider within 2013 as well as excelling as the 3rd best multi-disciplinary university within the QS university rankings within India.   

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Ways to take Google Ads Certification in Mumbai

Live Online

The same live course from home, with a live instructor and other delegates. Mirrors the classroom schedule.

Best for: starting soon, without travel.

1 day · next Fri 27 Nov 2026

See live online dates

Online Self-Paced

Study 24/7 on your own schedule through our learning platform, with progress tracking.

Best for: fitting study around work.

90 days of access

See self-paced options

Onsite

We bring the course to your team, at your premises, online or hybrid, on dates that suit you.

Best for: groups and bulk bookings.

Tailored to your team

Get a team quote

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Package deals for Google Ads Certification in Mumbai

Our training experts have compiled a range of course packages on a variety of categories in Google Ads Certification, to boost your career. The packages consist of the best possible qualifications with Google Ads Certification, and allows you to purchase multiple courses at a discounted rate.

Google Ads Certification in Mumbai FAQs

What is Google Ads?

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users on Google's search results, websites, and apps.

Why is Google Ads important?

Google Ads is crucial for businesses due to its vast reach, targeting capabilities, and the ability to drive immediate traffic and conversions by placing ads in front of users actively searching for related products or services.

What are the prerequisites for the Google Ads Course?

There are no formal prerequisites to attend this Google Ads Course.

What is the duration of Google Ads Certification?

The duration of this Google Ads Course spans across 1 day.

What are the different terms to know about Google Ads?

Key terms include CPC (Cost-Per-Click), CTR (Click-Through Rate), Quality Score, Ad Rank, Keywords, Campaigns, Ad Groups, Conversion Rate, and Remarketing.

What are the types of Google Ads campaigns?

Types of campaigns include Search Network campaigns, Display Network campaigns, Shopping campaigns, Video campaigns (YouTube), and App campaigns.

What will I learn in this Google Ads Course?

You'll learn advanced strategies for creating effective ad campaigns, using targeting and bidding strategies, optimizing for higher conversions, and analyzing campaign performance for continuous improvement.

What topics are covered in Google Ads Course?

The course covers topics such as keyword research, campaign setup, ad creation and optimization, audience targeting, budget management, analytics and reporting, and best practices for maximizing ROI.

What are the career opportunities available after completing the course?

Completing the course opens opportunities in digital marketing roles such as PPC Specialist, Google Ads Manager, Digital Marketing Manager, SEM Specialist, and roles focusing on analytics and campaign strategy in various industries.

What is the cost/training fees for Google Ads Certification in Mumbai?

The training fees for Google Ads Certification in Mumbai starts from INR161095

Which is the best training institute/provider of Google Ads Certification in Mumbai?

The Knowledge Academy is one of the Leading global training provider for Google Ads Certification.

What are the best Digital Marketing Courses courses in Mumbai?

Please see our Digital Marketing Courses courses available in Mumbai

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