APMP® Foundation & Practitioner Course Overview and Exam Details

Course syllabus

Exams

Who it’s for

What’s included

FAQs

APMP® Bid and Proposal Management Foundation & Practitioner Course Outline

Module 1: Business Development Lifecycle and Capture

  • Business Development Lifecycle phases
  • Customer Relationship Management
  • Opportunity/Capture Strategy and Plans

Module 2: Competitive Price to Win and Competitive Intelligence

  • Competitive Price to Win
  • Competitive Intelligence

Module 3: Compliance Matrices

  • Compliance Matrices

Module 4: Value and Proposal Strategy

  • Strategy and Win Themes
  • Features, Benefits, and Discriminators
  • Price, Value and Added Value

Module 5: Managing the Proposal Process

  • Proposal Management Plans
  • Managing the process
  • Bid Decisions and Gates
  • Kickoff Meeting Management
  • Internal Risk
  • Relevant Past Performance
  • Effective Storytelling
  • Planning Content
  • Working with SME
  • Clarification Questions
  • Planning to Revise
  • Production Management
  • Team Management
  • Review Management

Module 6: Persuasive Writing

  • Know your Customer
  • Writing Clearly
  • Quantify your Value and ask 'So what'
  • Customer Focus
  • Headings
  • Proof Points
  • CVs and Resumes

Module 7: Design and Graphics

  • Design in the Proposal Process
  • Effective Presentations

Module 8: Knowledge Management

  • Knowledge Management

Module 9: Information Research, Management and Sales Orientation (IM) 

  • Apply and Adapt the APMP Information Research, Management and Sales Orientation Competencies to a Proposal/Bid Scenario 
  • Identify, Analyse and Distinguish Between Appropriate and Inappropriate Application of the APMP Information Research, Management and Sales Orientation Competencies  

Module 10: Planning and Management (PM) 

  • Apply and Adapt the APMP Planning and Management Competencies to a Proposal/Bid Scenario 
  • Identify, Analyse and Distinguish Between Appropriate and Inappropriate Application of the APMP Planning and Management Competencies  

Module 11: Development (DV) 

  • Apply and Adapt the APMP Development Competencies to a Proposal/Bid Scenario 
  • Identify, Analyse and Distinguish Between Appropriate and Inappropriate Application of the APMP Development Competencies 

Module 12: Behaviour and Attitude (BA) 

  • Apply and Adapt the APMP Behaviour and Attitude Competencies to a Proposal/Bid Scenario 
  • Identify, Analyse and Distinguish Between Appropriate and Inappropriate Application of the APMP Behaviour and Attitude Competencies
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APMP® Foundation & Practitioner Course Exam Information 

The APMP® Foundation & Practitioner Course exams assess a candidate’s ability to understand and apply best practices in bid and proposal management. These certifications validate comprehensive knowledge and strategic application of APMP methodologies across the full proposal lifecycle. 

APMP® Foundation Certification Training 

  • Question Type: Multiple choice 
  • Total Questions: 75 
  • Total Marks: 75 Marks 
  • Pass Marks: 56% or 42/75 Marks 
  • Duration: 60 minutes 
  • Open Book/ Closed Book: Open Book 

APMP® Practitioner Certification Training 

  • Question Type: Multiple choice 
  • Total Questions: 6 
  • Total Marks: 80 Marks 
  • Pass Marks: 50% or 40/80 Marks 
  • Duration: 2 hours and 30 minutes 
  • Open Book/ Closed Book: Open Book 
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Who Should Attend this APMP® Bid and Proposal Management Foundation & Practitioner Course?

This course is ideal for professionals involved in bids and proposals at various stages of their careers. Whether you're starting out or preparing for higher-level certification, this course suits:

  • Junior and Experienced Proposal Professionals
  • Bid Managers and Team Leaders
  • Proposal Writers and Coordinators
  • Capture Managers and Business Development Leads
  • Commercial Staff supporting proposal delivery
  • Professionals preparing for both APMP Foundation and Practitioner certifications

Prerequisites of the APMP® Bid and Proposal Management Foundation & Practitioner Course

Delegates should have some exposure to the proposal environment. Completion of the APMP Foundation level is required before attempting the Practitioner assessment. It is recommended that delegates have hands-on experience contributing to or managing bids.

APMP® Bid and Proposal Management Foundation & Practitioner Course Overview

This APMP® Foundation & Practitioner Certification course provides a complete learning path from foundational understanding to practical mastery in bid and proposal management. The Foundation level covers core principles, terminology, and roles, while the Practitioner level focuses on scenario-based application and strategic judgement. Delegates will explore how to plan, manage, and deliver effective proposals using the APMP framework. Practitioner-level modules challenge learners to analyse complex bid situations, improve team performance, and align proposals with business objectives.

Led by accredited instructors, The Knowledge Academy’s course blends classroom teaching, interactive activities, and mock assessments. It equips professionals to add value immediately and prepares them to pass both APMP certification exams with confidence.

Course Objectives

  • To provide a comprehensive understanding of the APMP Body of Knowledge
  • To develop practical proposal skills from basic to advanced levels
  • To prepare delegates for both Foundation and Practitioner-level assessments
  • To foster leadership, communication, and strategic analysis in bid environments
  • To improve organisational bidding outcomes and win rates

By the end of the course, delegates will demonstrate confidence in applying best practices, making strategic decisions, and leading proposal efforts across varied business contexts.

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What’s Included in this APMP® Bid and Proposal Management Foundation & Practitioner Course?

  • APMP® Bid and Proposal Management Foundation Examination
  • APMP® Bid and Proposal Management Foundation Certificate
  • APMP® Bid and Proposal Management Practitioner Examination
  • APMP® Bid and Proposal Management Practitioner Certificate
  • World-Class Training from Experienced Instructors
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Looking for APMP® Foundation & Practitioner Course in-house or onsite training New Delhi. We specialise in corporate group training and bulk bookings for organisations of all sizes. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling.

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New Delhi is one of the districts within Delhi, as well as it being the capital city of India, it is also the home to the Government of the National Capital Territory of Delhi and some of the branches of the Government of India, these being the judiciary, executive and legislative branches and is also home to around 249,998 people. The capital of India - New Delhi was initiated within 1931 by Viceroy Lord Irwin however formed during 1911 by George V, who was the King of the United Kingdom as well as the Emperor of India and his British architects Sir Herbert Baker and Sir Edwin Lutyens formed the foundation stone and announced the capital city of India would be changed. The primary schools and secondary schools within New Delhi are either run privately or by the government and as of 2004 to 2005 there was around 1.5 million students going through the educational system within 2416 primary schools, 822,00 students in 715 middle schools and 669,000 students in 1576 secondary schools and around 500,000 students within 165 universities and colleges. All universities are either state, deemed or central universities, The top universities within New Delhi are the Jamia Millia Islamia, the University of Delhi, Indian Statistical Institute, National Law University, Jawaharlal Nehru University, Guru Gobind Singh Indraprastha University, Ambedkar University Delhi, Jamia Hamdard, Delhi Technological University – which is the first Engineering college within Delhi and one of the oldest in India, the Indira Gandhi National Open University is the largest national university in the world with over 4 million students, New Delhi is also home to the Indian Agricultural Research Institute, Pusa, New Delhi, Premier institute for agricultural research and education in India. The university courses and programs can offer different types of degrees such an undergraduate and post graduate courses, Bachelor courses and Scholarships, New Delhi prides itself on its premier institutions as the teaching and researching they do means that within 2011 the census recorded the literacy rate for females as 80.9% and for males it was slightly higher at 91.0% with an overall literacy rate of 86.3%. Subjects within the different universities can include, social sciences, engineering, humanities, technology, sports, law, social work, arts, management, education, computer information technology, foreign languages, mathematical science, dentistry and medical. 

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Ways to take APMP® Foundation & Practitioner Course in New Delhi

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Best for: starting soon, without travel.

4 days · next Mon 7 Dec 2026

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Package deals for APMP® Foundation & Practitioner Course in New Delhi

Our training experts have compiled a range of course packages on a variety of categories in APMP® Foundation & Practitioner Course, to boost your career. The packages consist of the best possible qualifications with APMP® Foundation & Practitioner Course, and allows you to purchase multiple courses at a discounted rate.

APMP® Bid And Proposal Management Foundation & Practitioner Course in New Delhi FAQs

What time shall I arrive at the venue?

Please arrive at the venue at 8:45am.

Do you offer support for the course?

We are able to provide support via phone & email prior to attending, during and after the course.

What is included in the course?

Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments

What is the duration of this course?

This course is for 4 days.

How long until I receive the course confirmation details?

Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts

What is the cost/training fees for APMP® Foundation & Practitioner Course in New Delhi?

The training fees for APMP® Foundation & Practitioner Course in New Delhi starts from INR496095

Which is the best training institute/provider of APMP® Foundation & Practitioner Course in New Delhi?

The Knowledge Academy is one of the Leading global training provider for APMP® Foundation & Practitioner Course.

What are the best APMP® - Bid and Proposal Management Certification courses in New Delhi?

Please see our APMP® - Bid and Proposal Management Certification courses available in New Delhi

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