APMP® Foundation & Practitioner Course Overview and Exam Details

Course syllabus

Exams

Who it’s for

What’s included

FAQs

APMP® Bid and Proposal Management Foundation & Practitioner Course Outline

Module 1: Business Development Lifecycle and Capture

  • Business Development Lifecycle phases
  • Customer Relationship Management
  • Opportunity/Capture Strategy and Plans

Module 2: Competitive Price to Win and Competitive Intelligence

  • Competitive Price to Win
  • Competitive Intelligence

Module 3: Compliance Matrices

  • Compliance Matrices

Module 4: Value and Proposal Strategy

  • Strategy and Win Themes
  • Features, Benefits, and Discriminators
  • Price, Value and Added Value

Module 5: Managing the Proposal Process

  • Proposal Management Plans
  • Managing the process
  • Bid Decisions and Gates
  • Kickoff Meeting Management
  • Internal Risk
  • Relevant Past Performance
  • Effective Storytelling
  • Planning Content
  • Working with SME
  • Clarification Questions
  • Planning to Revise
  • Production Management
  • Team Management
  • Review Management

Module 6: Persuasive Writing

  • Know your Customer
  • Writing Clearly
  • Quantify your Value and ask 'So what'
  • Customer Focus
  • Headings
  • Proof Points
  • CVs and Resumes

Module 7: Design and Graphics

  • Design in the Proposal Process
  • Effective Presentations

Module 8: Knowledge Management

  • Knowledge Management

Module 9: Information Research, Management and Sales Orientation (IM) 

  • Apply and Adapt the APMP Information Research, Management and Sales Orientation Competencies to a Proposal/Bid Scenario 
  • Identify, Analyse and Distinguish Between Appropriate and Inappropriate Application of the APMP Information Research, Management and Sales Orientation Competencies  

Module 10: Planning and Management (PM) 

  • Apply and Adapt the APMP Planning and Management Competencies to a Proposal/Bid Scenario 
  • Identify, Analyse and Distinguish Between Appropriate and Inappropriate Application of the APMP Planning and Management Competencies  

Module 11: Development (DV) 

  • Apply and Adapt the APMP Development Competencies to a Proposal/Bid Scenario 
  • Identify, Analyse and Distinguish Between Appropriate and Inappropriate Application of the APMP Development Competencies 

Module 12: Behaviour and Attitude (BA) 

  • Apply and Adapt the APMP Behaviour and Attitude Competencies to a Proposal/Bid Scenario 
  • Identify, Analyse and Distinguish Between Appropriate and Inappropriate Application of the APMP Behaviour and Attitude Competencies
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APMP® Foundation & Practitioner Course Exam Information 

The APMP® Foundation & Practitioner Course exams assess a candidate’s ability to understand and apply best practices in bid and proposal management. These certifications validate comprehensive knowledge and strategic application of APMP methodologies across the full proposal lifecycle. 

APMP® Foundation Certification Training 

  • Question Type: Multiple choice 
  • Total Questions: 75 
  • Total Marks: 75 Marks 
  • Pass Marks: 56% or 42/75 Marks 
  • Duration: 60 minutes 
  • Open Book/ Closed Book: Open Book 

APMP® Practitioner Certification Training 

  • Question Type: Multiple choice 
  • Total Questions: 6 
  • Total Marks: 80 Marks 
  • Pass Marks: 50% or 40/80 Marks 
  • Duration: 2 hours and 30 minutes 
  • Open Book/ Closed Book: Open Book 
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Who Should Attend this APMP® Bid and Proposal Management Foundation & Practitioner Course?

This course is ideal for professionals involved in bids and proposals at various stages of their careers. Whether you're starting out or preparing for higher-level certification, this course suits:

  • Junior and Experienced Proposal Professionals
  • Bid Managers and Team Leaders
  • Proposal Writers and Coordinators
  • Capture Managers and Business Development Leads
  • Commercial Staff supporting proposal delivery
  • Professionals preparing for both APMP Foundation and Practitioner certifications

Prerequisites of the APMP® Bid and Proposal Management Foundation & Practitioner Course

Delegates should have some exposure to the proposal environment. Completion of the APMP Foundation level is required before attempting the Practitioner assessment. It is recommended that delegates have hands-on experience contributing to or managing bids.

APMP® Bid and Proposal Management Foundation & Practitioner Course Overview

This APMP® Foundation & Practitioner Certification course provides a complete learning path from foundational understanding to practical mastery in bid and proposal management. The Foundation level covers core principles, terminology, and roles, while the Practitioner level focuses on scenario-based application and strategic judgement. Delegates will explore how to plan, manage, and deliver effective proposals using the APMP framework. Practitioner-level modules challenge learners to analyse complex bid situations, improve team performance, and align proposals with business objectives.

Led by accredited instructors, The Knowledge Academy’s course blends classroom teaching, interactive activities, and mock assessments. It equips professionals to add value immediately and prepares them to pass both APMP certification exams with confidence.

Course Objectives

  • To provide a comprehensive understanding of the APMP Body of Knowledge
  • To develop practical proposal skills from basic to advanced levels
  • To prepare delegates for both Foundation and Practitioner-level assessments
  • To foster leadership, communication, and strategic analysis in bid environments
  • To improve organisational bidding outcomes and win rates

By the end of the course, delegates will demonstrate confidence in applying best practices, making strategic decisions, and leading proposal efforts across varied business contexts.

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What’s Included in this APMP® Bid and Proposal Management Foundation & Practitioner Course?

  • APMP® Bid and Proposal Management Foundation Examination
  • APMP® Bid and Proposal Management Foundation Certificate
  • APMP® Bid and Proposal Management Practitioner Examination
  • APMP® Bid and Proposal Management Practitioner Certificate
  • World-Class Training from Experienced Instructors
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Looking for APMP® Foundation & Practitioner Course in-house or onsite training Ahmedabad. We specialise in corporate group training and bulk bookings for organisations of all sizes. Our trainers deliver tailored sessions at your premises, online, or hybrid, with best price guarantee, group discounts and flexible scheduling.

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Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Ahmedabad is situated on the banks of the Sabarmati River, as well as it being the capital of Gujarat, it is also the largest city within the western part of India, however overall it is the sixth largest city. Amdavad as the city is otherwise known, has a population of around 5.5 million and was the third quickest growing city of the decade which was ranked by Forbes in 2010, with an extended population of around 6.3 million, the city has played an important part within India’s industrial and economic sectors. There are some well-known institutes within Ahmedabad such as the National Institute of Fashion Technology, the public business school – Indian Institute of Management. However the most important of these institutes are over looked by the Indian Space Research Organisation, these being the Space Applications centre and the Physical Research Laboratory, set up to improve the understanding of the different aspects of science. Ahmedabad is home to a number universities which include Dr. Babasaheb Ambedkar Open University, Nirma University of Science and Technology, Gurajarat Vidyapeeth and the Gujarat University which can be linked to the colleges within Ahmedabad offering students the opportunity to learn about Science, Commerce or the Arts, however when they are choosing a degree to study, their options can include the previous subjects as well as Law, Engineering, Management and Medicine.

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Ways to take APMP® Foundation & Practitioner Course in Ahmedabad

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The same live course from home, with a live instructor and other delegates. Mirrors the classroom schedule.

Best for: starting soon, without travel.

4 days · next Mon 7 Dec 2026

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We bring the course to your team, at your premises, online or hybrid, on dates that suit you.

Best for: groups and bulk bookings.

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Package deals for APMP® Foundation & Practitioner Course in Ahmedabad

Our training experts have compiled a range of course packages on a variety of categories in APMP® Foundation & Practitioner Course, to boost your career. The packages consist of the best possible qualifications with APMP® Foundation & Practitioner Course, and allows you to purchase multiple courses at a discounted rate.

APMP® Bid And Proposal Management Foundation & Practitioner Course in Ahmedabad FAQs

What time shall I arrive at the venue?

Please arrive at the venue at 8:45am.

Do you offer support for the course?

We are able to provide support via phone & email prior to attending, during and after the course.

What is included in the course?

Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments

What is the duration of this course?

This course is for 4 days.

How long until I receive the course confirmation details?

Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts

What is the cost/training fees for APMP® Foundation & Practitioner Course in Ahmedabad?

The training fees for APMP® Foundation & Practitioner Course in Ahmedabad starts from INR496095

Which is the best training institute/provider of APMP® Foundation & Practitioner Course in Ahmedabad?

The Knowledge Academy is one of the Leading global training provider for APMP® Foundation & Practitioner Course.

What are the best APMP® - Bid and Proposal Management Certification courses in Ahmedabad?

Please see our APMP® - Bid and Proposal Management Certification courses available in Ahmedabad

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