Course information

Adobe Analytics Training Course Outline

Module 1: Introduction to Adobe Analytics

  • What is Adobe Analytics?
  • Basics of Analytics
  • Customising UI

Module 2: Analysis Workspace

  • Basis of Analysis Workspace
  • Navigate Workspace Projects
  • Working with Panels
  • Building Freeform Tables
  • Applying Segments
  • Metrics
  • Dimensions
  • Calendar and Date Ranges
  • Curation and Sharing in Analysis Workspace
  • Cohort Analysis

Module 3: Administration

  • Managing Report Suites
  • Data Governance and GDPR
  • Traffic Management
  • Logs

Module 4: Implementation

  • Basics of Implementation
  • Using JavaScript
  • Validating and Troubleshooting
  • SPA Pages

Module 5: Components

  • Segmentation
  • Calculated Metrics
  • Classification
  • Virtual Report Suites
  • Activity Map

Module 6: Exporting

  • From UI
  • Data Warehouse
  • Data Feeds
  • Report Builder

Module 7: Integrations

  • Audience Manager
  • Ad Cloud
  • Ad Hoc Analysis
  • Power BI
  • Magento

Module 8: Data Science

  • Using Adobe Analytics ML and AI
  • Anomaly Detection in Analysis Workspace
  • Contribution Analysis in Analysis Workspace

Module 9: Vertical-Specific

  • Retail Variables and Events
  • Add Launch Rule for Purchase Event

Module 10: Media and Mobile App Analytics

  • Measuring Voice or Audio
  • Mobile App Analytics Implementation
  • Measuring Mobile Analytics

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Who should attend this Adobe Analytics Masterclass?

This Adobe Analytics Training is designed for individuals seeking to enhance their skills in gathering insights from data to optimise digital strategies. The following individuals can greatly benefit from attending this training:

  • Digital Marketing Managers
  • Web Analysts
  • Data Scientists
  • Content Managers
  • Conversion Rate Optimisation (CRO) Specialists
  • Marketing Managers
  • Business Analysts
  • Digital Analysts

Prerequisites of the Adobe Analytics Training

There are no formal prerequisites for this Adobe Analytics Training. However, familiarity with Web Analytics concepts and technologies can be beneficial for the delegates.

Adobe Analytics Training Course Overview

Adobe Analytics plays a crucial role in understanding consumer behaviour and web traffic patterns. Its ability to provide deep insights into online user interactions makes it an essential tool for businesses looking to optimise their digital presence. In an age where data is king, Adobe Analytics offers the key to unlocking vast amounts of web data, transforming it into actionable insights.

Proficiency in Adobe Analytics is essential for data analysts, digital marketers, and business intelligence professionals. These experts rely on Adobe Analytics to decipher complex data sets and inform strategic decisions. Mastery of this tool is key for those aiming to excel in roles were understanding and leveraging digital data is paramount.

The Knowledge Academy's 1-day Adobe Analytics Training provides a comprehensive understanding of this powerful analytics tool. This course equips delegates with the skills to collect, analyse, and interpret web data effectively. Through expert instruction and hands-on practice, delegates will learn to leverage Adobe Analytics for robust, data-driven decision-making.

Course Objectives

  • To gain a comprehensive understanding of Adobe Analytics’ features and applications
  • To enhance skills in data collection, analysis, and reporting
  • To learn advanced techniques for segmenting and interpreting data
  • To develop strategies for leveraging analytics in digital marketing campaigns
  • To instil best practices for data-driven decision-making and insights
  • To prepare delegates for leadership roles in data analytics and digital strategy

Upon completing this Adobe Course, delegates will have a profound understanding of data analysis and its application in the digital landscape. This expertise will enable them to make strategic, data-driven decisions, positioning them as key leaders in their fields, equipped to drive innovation and success in a data-centric world.

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What’s included in this Adobe Analytics Training?

  • World-Class Training Sessions from Experienced Instructors
  • Adobe Analytics Certificate
  • Digital Delegate Pack

Why choose us

Our Calgary venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Calgary is located in the south of Alberta, Canada and has a population of around 1 million people, making it the largest city in Alberta and the third largest in Canada. It also became the first Canadian city to host the Olympic Winter Games. There is a strong economy in Calgary, as it boasts the second most corporate head offices in Canada and has activity based in the health, retail, tourism, transportation, film, technology and energy sectors. There are a large amount of educational facilities in Calgary, including a large number of public and private schools ran by different school boards including English and French language boards. There is also a high school dedicated to training athletes ready for the Olympics. Each high school in Calgary is large, consisting of around 2000 students each. Private schools include Rundle Academy, Calgary French and International School, Chinook Winds Adventist Academy and Delta West Academy. The biggest university in Calgary is the ‘University of Calgary’ which enrols around 30,000 students. It offers a wide variety of degrees, diplomas and certificates. Also in Calgary are Mount Royal University, SAI Polytechnic and Athabasca University, which provides distance education programs for students. There are a number of private universities as well, including Reeves College and Columbia College.

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Address

Regus,

5 Richard Way,

SW #300,

Calgary,

Alberta,

T3E 7MB,

Canada 

T: +1 6474932992

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Adobe Analytics Training in Calgary. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Adobe Analytics Training in Calgary, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Adobe Analytics Training in Calgary FAQs

Adobe Analytics is a web analytics application that provides insights into website and app performance, user behaviour, and marketing effectiveness, helping organisations make data-driven decisions to optimise digital experiences.
Key features of Adobe Analytics Courses include learning to navigate the Adobe Analytics interface, setting up tracking and reporting, analysing data to uncover insights, and optimising digital marketing strategies.
This course offers benefits such as proficiency in a widely used analytics platform, enhanced career prospects in digital marketing and analytics roles, and the ability to leverage data-driven insights to optimise marketing strategies and drive business growth.
This course is ideal for digital marketers, analytics professionals, web analysts, data scientists, and anyone analysing and optimising digital experiences and marketing campaigns.
There are no formal prerequisites for this Adobe Analytics Course. However, familiarity with Web Analytics concepts and technologies can be beneficial for the delegates.
Yes. The Knowledge Academy offers 24/7 support for delegates before, during, and after this course.
This course comes with a 1-day training session from experienced trainers, a digital delegate pack, and a certificate upon completion of the course.
The duration of this course spans 1 day.
This course will teach you how to navigate the Adobe Analytics interface, set up tracking and reporting, analyse data to derive insights and optimise digital marketing strategies.
Self-paced training is beneficial for individuals who have an independent learning style and wish to study at their own pace and convenience.
Yes, we offer tailored corporate training courses that can be customised to meet the specific needs of an organisation and its employees.
Yes. Delegates will receive a course completion certificate.
This training can help you improve data analysis and reporting skills by providing hands-on experience with analytics tools, techniques for interpreting data, and strategies for presenting actionable insights effectively.
Yes, these courses often cover advanced analytics techniques such as segmentation, attribution modelling, predictive analytics, data visualisation, and best practices for maximising the platform's capabilities.
The training fees for Adobe Analytics Training certification in Calgary starts from CAD2195
The Knowledge Academy is the Leading global training provider for Adobe Analytics Training.
Please see our Adobe Courses courses available in Calgary
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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