Course information

Search Engine Optimisation (SEO) Course Outline

Module 1: Introduction to SEO

  • What is SEO?

Module 2: Importance of SEO

  • SEO Rankings
  • Customising an SEO Plan
  • Business Factors
  • Mapping Products and Services
  • Content
  • SEO for Raw Traffic

Module 3: Search Engines

  • History and Evolution of Search Engines
  • Web Crawler and Indexing
  • Adaptive Search
  • Algorithms
  • Navigational, Informational, and Transactional Queries
  • Achieving Organic SEO

Module 4: Finding the Correct Keywords

  • SEO Copywriting Basics
  • Choosing Keywords
  • Finding the Best Keywords
  • Tools for Choosing Keywords
  • Benefits of Using Tools
  • Google Ads
  • Types of Keywords
  • Understanding Long Tail Keyword Demand
  • Collecting Keywords
  • Using Your Keywords
  • Avoiding Keyword Cramming
  • Avoiding Contrivance

Module 5: Onsite Optimisation

  • Anatomy of Optimised Copy
  • META and Title Tags
  • URL Structures
  • Introduction and Advantages of Headers
  • Intros and Sub-Headings 
  • Images
  • SEO Copywriting Mistakes
  • Avoiding Irrelevance
  • Landing Pages
  • Social Media, Email, and Blogs
  • Using Blog and Social Media Platforms
  • Writing to Length
  • Negative Rankings Factors
  • Site Changes that Affect SEO

Module 6: Building Links

  • Links
  • Links Building Goals
  • Defining KPIs for Link Building
  • Managing Link Building
  • Links Analysis
  • Linking
  • Tools for Backlink Analysis
  • Introduction and Techniques of Link Bait

Module 7: Social Media

  • Integrating Your Social Media Strategy
  • Network Building
  • LinkedIn, Facebook, Twitter, and SEO

Module 8: Mobile SEO

  • Mobile SEO on Different Platforms
    • Responsive Web Design Approach
    • Dynamic Serving Approach
    • Parallel Mobile Site Approach

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Who should attend this Search Engine Optimisation (SEO) Course

The SEO Course is designed for individuals who want to deeply understand Search Engine Optimisation (SEO) techniques and strategies. This Search Engine Optimisation Course will particularly benefit the following professionals:

  • Digital Marketers
  • Website Owners
  • Content Creators
  • Web Developers
  • E-commerce Professionals
  • PR and Advertising Agencies
  • Public Relations Specialists

Prerequisites of the Search Engine Optimisation (SEO) Course

There are no formal prerequisites for this Search Engine Optimisation Training Course. 

Search Engine Optimisation (SEO) Course Overview

SEO (Search Engine Optimisation) is a crucial Digital Marketing strategy employed to elevate a website's visibility on Search Engine result pages. By optimising various elements of a website, businesses aim to attract genuine visitors, enhance quality website traffic, and secure a dominant position in Search Engine rankings.

In today's competitive digital landscape, SEO stands out as a cost-effective and potent marketing technique. Organisations utilise SEO to not only augment their website's visibility but also to garner more visitors, foster brand awareness, and amplify revenue, all while remaining budget friendly. Mastery of SEO offers delegates a competitive edge, paving the way for numerous job opportunities and career advancement in Digital Marketing, Content Creation, and Website Management.

This 1-day Search Engine Optimisation Training Course by The Knowledge Academy is meticulously designed to provide delegates with an in-depth understanding of SEO's nuances. Under the guidance of experienced professionals, delegates will delve into pivotal aspects of SEO, ranging from keyword research to web crawlers and copywriting techniques. This comprehensive curriculum encompasses all the essential elements such as the anatomy of optimised copy and the demand for long-tail keywords.

Course Objectives

  • To gain an understanding of SEO's pivotal role in Digital Marketing
  • To master techniques for identifying optimum keywords for ranking
  • To understand web crawlers and their relevance in SEO
  • To dive into copywriting techniques for enhanced website content
  • To analyse, improve, and optimise traffic across multiple platforms

After completing this Search Engine Optimisation Course, delegates will be well-versed in the intricacies of SEO and its vital role in Digital Marketing success. They will be well-versed in practical skills and a deep understanding of SEO techniques. Delegates will be better positioned to optimise their websites, improve search engine rankings, and ultimately drive increased traffic and conversions.

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What’s included in this Search Engine Optimisation (SEO) Course?

  • World-Class Training Sessions from Experienced Instructors  
  • Search Engine Optimisation Certificate          
  • Digital Delegate Pack

Why choose us

Our Port Elizabeth venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Port Elizabeth located within the Eastern Cape Province in South Africa. The city strengthened its border by introducing settlers in 1820. The city now has around 310,000 inhabitants and is one of the largest cities within the country. Port Elizabeth is also known as the friendly city and the windy city. Algoa Bay stretches down the city for 16km and imports goods into South Africa. Within the city there is around 32,000 people that are black, 120,000 that are white, 71,000 coloured and 9,000 that are Asian. Afrikaans’s is the most popular first language of the city with English second.Port Elizabeth’s largest and main university is, Nelson Mandela Metropolitan University. It has around 27,000 enrolled students with around 3,000 international students from USA, China, Germany, Sweden and France. The university has six campuses where students can gain diplomas and degrees.  Courses that can be studied include, Art, Business, Economic Sciences, Education, Engineering and Health Sciences. 

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Address

Greenacres
Port Elizabeth
First Bowring House
Fairview Office Park
Ring Road
Greenacres
Port Elizabeth
6045

T: +27 800 780004

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Search Engine Optimisation (SEO) in Port Elizabeth. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Search Engine Optimisation (SEO) in Port Elizabeth, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Search Engine Optimisation (SEO) in Port Elizabeth. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Search Engine Optimisation (SEO) in Port Elizabeth sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Search Engine Optimisation (SEO) in Port Elizabeth FAQs

SEO stands for Search Engine Optimisation. It is a set of practices and techniques aimed at optimising a website's visibility on search engines like Google, Bing, and Yahoo. The goal is to improve the website's rankings in search engine results pages, thereby increasing its chances of being discovered by users searching for relevant information or products.
SEO is highly important in Digital Marketing. It plays a crucial role in enhancing online visibility, driving organic traffic, and improving a website's ranking on search engines.
Attending a course on Search Engine Optimisation is important because it provides structured learning and in-depth knowledge about search engine optimisation. These courses cover essential concepts, strategies, and best practices, helping individuals understand how to optimise websites effectively.
After attending the Search Engine Optimisation Course, the delegates can pursue various job opportunities in the digital marketing field. They may explore roles such as SEO Specialist, Digital Marketing Manager, Content Marketing Manager, Online Marketing Manager, or even freelance SEO consultant.
An SEO Course is crucial for online businesses to understand how to optimise their website's visibility on search engines, ensuring higher organic traffic and better chances of reaching potential customers, ultimately boosting sales and revenue.
It helps to improve SEO and google ranking, gives enhanced user experience, supports visitor retention, helps achieve faster speeds for the website, improves brand identity, is cheaper than an app, etc. Learn more about SEO from this course.
There are typically two main types, beginner courses covering basics like keyword research and on-page optimisation, and advanced courses focusing on technical SEO, analytics, and advanced strategies for ranking.
This Search Engine Optimisation Training includes world-class training sessions conducted by experienced instructors, a certification in Search Engine Optimisation (SEO), and a digital delegate pack for delegates.
Yes, upon completing this SEO Course successfully, you will receive the Search Engine Optimisation Certificate.
Yes, there are numerous career opportunities after the Search Engine Optimisation Training, including roles as SEO Specialists, Consultants, Trainers, and Educators, with demand growing as businesses prioritise online visibility and organic traffic.
This Search Engine Optimisation Training can help businesses stay updated with the latest search engine algorithms and trends by equipping them with the latest strategies and best practices to improve their online visibility.
This Search Engine Optimisation Training Course equips businesses with the knowledge and skills needed to adapt to evolving search engine algorithms and trends, ensuring their online presence remains optimised and competitive.
You can measure the effectiveness of the training by tracking changes in website ranking positions and observing increases in organic traffic over a specified period. You can use analytics tools like Google Analytics and search engine ranking trackers to monitor progress.
Yes, the SEO Course equips individuals with essential skills to pursue careers in digital marketing or SEO consultancy by teaching them how to optimise websites for search engines and drive organic traffic effectively.
The Knowledge Academy is a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking Microsoft Dynamics CRM Courses.
The training fees for SEO course certification in Port Elizabeth starts from R16695
The Knowledge Academy is the Leading global training provider for SEO course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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