Social Media Marketing Course Overview

Social Media Marketing Training Course Outline

Module 1: Introduction

  • What is Social Media?
  • Power of Social Proof
  • How can Social Media Help Business?
  • Risks and Drawbacks

Module 2: Planning

  • How Social Media Aligns with Your Business Plan
  • Establishing your identity
  • Social Media and SEO

Module 3: Blogging

  • Introduction
  • Why Blogging is so Important?
  • What to Blog About?
  • Guest Blogging
  • Using Graphics and Images

Module 4: Twitter

  • How to Get the Best Out of Twitter?
  • Understanding Twitter Jargon
  • Using Retweets, Hashtags, and Lists
  • Tools to Make Twitter Easier
  • Finding People with Influence
  • Adding a Twitter Widget on Websites
  • Customising Twitter Background 

Module 5: LinkedIn

  • Enhancing Your Profile
  • Building Connections and Recommendations
  • Using Groups and Answers to Drive Traffic

Module 6: Facebook

  • Comparing Profiles, Groups, and Pages
  • Developing a Page
  • Making the Most of Timeline
  • Promoted Posts and Ads on Facebook


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Who should attend this Social Media Marketing Training Course?

The Social Media  Training is designed for individuals who want to gain comprehensive knowledge and skills in effectively using social media platforms for personal branding, business marketing, content creation, and engagement. This Digital Marketing Certification Course will benefit the following professionals:

  • Digital Marketers
  • Marketing Managers
  • Content Creators
  • Social Media Managers
  • Public Relations Specialists
  • Freelancers
  • E-commerce Professionals

Prerequisites of the Social Media  Marketing Training Course 

There are no formal prerequisites for this Social Media Marketing Training Course  .

Social Media Marketing Training Course Overview

In today's digital landscape, the relevance of Social Media cannot be overstated. It has become a powerful tool for improving brand awareness, lead generation, branding, and increasing brand recognition. Through Social Media profiles, individuals and businesses alike can unlock new opportunities, share content, and showcase their brand's personality to a targeted audience.

A Social Media  Training Course offers significant value by providing professionals with comprehensive insights and advanced strategies to navigate the dynamic world of social media effectively. This masterclass empowers individuals to harness the full potential of various social media platforms, understand their target audience, and craft compelling content strategies.

Our 1-day masterclass on Social Media is designed to empower delegates with the knowledge and skills needed to navigate the Social Media landscape successfully. This training goes beyond the basics, providing practical insights and strategic guidance to address critical questions such as how to engage a wider audience, boost brand awareness, and determine optimal posting frequency.

Course Objectives:

  • To equip delegates with a comprehensive understanding of key Social Media platforms and their features
  • To teach effective strategies for audience engagement, content creation, and brand building on Social Media
  • To provide practical guidance on optimising advertising and promotional campaigns across various Social Media channels
  • To foster the ability to analyse Social Media metrics and data to make informed marketing decisions
  • To empower participants to develop personalised Social Media Marketing strategies tailored to their business goals
  • To enable delegates to stay updated with the latest trends and best practices in the ever-evolving field of Social Media Marketing

After completing this Social Media  Marketing Trainingunder Digital Marketing Courses, delegates will be equipped with the knowledge and skills necessary to excel in their Digital Marketing careers. They will be able to create and execute effective social media strategies, drive engagement, and achieve measurable results for businesses or brands.

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What’s included in this Social Media Marketing Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Social Media Certificate        
  • Digital Delegate Pack

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Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Social Media Marketing Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Social Media Marketing Course, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Social Media Marketing Course. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Social Media Marketing Course sessions.


Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience


State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible


Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment


Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Social Media Marketing Course at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.


Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs


Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.


Team building opportunity

Our Social Media Marketing Course offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings


Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Social Media Marketing Course FAQs

Social Media Marketing is a digital marketing strategy that involves using Social Media platforms like Facebook, Instagram, and Twitter to promote products, services, or content. It aims to engage and reach a target audience through posts, ads, and interactions on these platforms to build brand awareness and drive desired actions.
To create a Social Media strategy, start by defining your goals, target audience, and Key Performance Indicators (KPIs). Research your competition and choose the right platforms. Develop a content plan, schedule posts, and engage with your audience regularly. Analyse performance data and adjust your strategy as needed to achieve your objectives.
There are various tools you can choose, but you should use tools according to your platform on which you want to reach the maximum audience. Tools will differ according to the platform you choose.
Taking a Social Media Marketing Course offers several benefits. Firstly, it provides in-depth knowledge of various Social Media platforms, algorithms, and best practices, helping individuals or businesses effectively navigate the digital landscape. Secondly, it equips learners with valuable skills in content creation, advertising, and analytics, enabling them to create and execute successful marketing campaigns. The certification attained from this course can enhance career opportunities and credibility in the field of digital marketing.
Social Media is effective for marketing because it offers extensive reach to a diverse audience, facilitates direct interaction with customers, allows for targeted advertising, and provides valuable data for tracking and optimising campaigns. Additionally, it can be cost-effective and enables real-time engagement, making it a powerful tool for businesses to build brand awareness, foster customer loyalty, and drive sales.
This Social Media Marketing Training teaches delegates to align Social Media with business plans, the significance of blogging, operating various Social Media platforms like Twitter, Instagram, Facebook, LinkedIn, and more.
There are no formal prerequisites for attending this training course . However, a marketing background and familiarity with various social media platforms will greatly benefit delegates in this Social Media Marketing Training.
After completing this course, you can pursue various career opportunities, including roles as a Social Media Manager, Content Creator, Digital Marketer, Influencer Marketing Specialist, SEO Specialist, or Email Marketing Specialist. You may also explore freelance or consultant roles, work for digital marketing agencies, or even start your own digital marketing business. The skills gained from this Social Media Marketing Course can open doors to a wide range of marketing and communication positions across various industries.
The training fees for Social Media Marketing Course certification in South Africa starts from R16695
The Knowledge Academy is the Leading global training provider for Social Media Marketing Course.
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Why choose us


Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.


Many delivery methods

Flexible delivery methods are available depending on your learning style.


High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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Social Media Marketing Course in South Africa

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